Blog - Skimlinks news and opinions | Skimlinks How 3 Companies Took Content Marketing to the Next Level Shane Snow is a Mashable contributor and cofounder of Contently.com, an “agile publishing” platform for brands and professional bloggers. It goes by many names: branded content, custom publishing, content marketing. Cheap and ubiquitous web technology has become fuel for a rising trend of businesses becoming publishers and brands becoming media companies. According to the Content Marketing Institute, an organization that provides research and education on content marketing, “93% of marketing professionals create, or plan to create content marketing as part of their overall programs in the next year.” Blogging, tweeting and posting not only generate brand awareness and buzz, they also build links, which are like gold to Google’s ranking algorithm. How should your business or brand think about its content marketing strategy? 1. Mint owes much of its user adoption and brand success to its aggressively intelligent content strategy. 2. Hubspot has over 4,000 customers. 3. Final Thought
nrelate Related Content The best way to display related content from your site, and/or your blogroll. nrelate is not just another related posts plugin. Our patent-pending technology continuously analyzes your website content and displays other related posts from your website. This ultimately leads to higher page-views for your site, and a better user experience for your visitors. Installing this plugin is as simple as activating it, and you can leave the rest to nrelate. There are four ways to display related content: 1. nrelate's style gallery allows you to customize the look of our plugin by choosing one of our set styles, or designing your own.Check out the screenshots. Advertising is also possible with the plugin. Because all of the processing and analyzing runs on our servers and not yours, nrelate doesn't cause any additional load on your hosting account (especially if you're using shared hosting). Learn more about nrelate or View other nrelate plugins. Translators
Dropship Affiliate Marketing - My Success Story A while back I posted about making money through drop shipping, and in this post I decided to add my personal experience/success with this method of affiliate marketing to encourage you guys and stimulate more ideas for you all! I won’t be revealing the niche that I’m doing this in, for obvious reasons, however I’m happy to share the strategy with guys. Also I will be explaining some of the drawbacks to be aware of also. OK so I found a niche I liked and that ticked all the boxes of a good niche, and then proceeded to contact suppliers in the niche directly, using the phone, which is somewhat foreign to many online marketers but the best way to get results if you’re looking for a company to drop ship for you. I explained what I wanted to do, what my experience is, and how we could both benefit from this, and they straight away said yes! It’s really not a hard sell you know, put yourself in the shoes of the supplier, they get more sales for no extra work on their behalf. Google AdWords Matt
Stoliczku.pl - rezerwacje stolików w restauracjach on-line eBay Partner Network - Quality Click Pricing Soyez rémunéré en générant du trafic de qualité vers eBay Dans le cadre du modèle de rémunération « Quality Click Pricing », nous rémunérerons les éditeurs pour les clics qu'ils génèrent vers les sites eBay. Le montant quotidien des gains par clic dépend de la qualité du trafic. Principaux avantages : Comme la rémunération sera alignée plus étroitement sur la qualité du trafic, nous paierons une commission plus importante par clic aux éditeurs les plus performants, quelle que soit leur taille. Fonctionnement : Liens : Contenu associé Inscrivez-vous à eBay Partner Network dès maintenant Soyez rémunéré en générant du trafic de qualité vers l'un de nos partenaires. Inscription Mobile Découvrez comment promouvoir eBay sur les appareils mobiles.
The Future of Advertising Will Be Integrated Editor’s Note: This is a guest post by Mark Suster (@msuster) a VC at GRP Partners. He blogs at BothSidesoftheTable. Banner Ads. Nowadays banner ads get on average 0.2% CTR meaning for every 1,000 ads that are served up only 2 people click on them. Holy Shiitake! Despite its creation more than 15 years ago, banner ads have been surprisingly resilient despite their lack of efficacy. The fundamental problem with banner ads is a condition called “banner blindness” meaning that our eyes are really quickly trained to look at what is most relevant on the page – the content we want to see. I’m sure it probably resonants with how most of you read the web. So I’ve spent the last few years checking out companies that are trying to solve for this problem. One company that I previously wrote about trying to change this industry is, Solve Media, (I am not an investor) has created an interesting ad unit designed to drive up brand “engagement” and recall. You’ll see a clear problem here. In Image Ads
Go For The Gold: Take Your Outfit Posts To The Next Level You guys, I’m bored. I read so many style blogs everyday, and maybe it’s my own fault, but most of them are just running together into one big blur of turn to the left, turn to the right, look down, pretend to laugh. You all look beautiful, and your style is inspiring – but I want more. I want different. I want better. Do you know what the kicker is, though? Absolutely. There are few blogs out there right now that have me compulsively checking in for a new post. Here are three ways to add interest and depth to your outfit posts that you can implement and execute before the closing ceremonies: 1. Oh, you’re wearing stiletto pumps and jeans shorts with a slouchy sweater and gigantic sunglasses? 2. Please, please leave your driveway. 3. Stylish people travel in packs. For inspiration on these types of posts, I recommend Classy Girls Wear Pearls, The Glamourai, Style & Pepper, The Sea of Fertility, Cheetah is the New Black, Pizza Rulez, Wonder Girl and Closet Freaks.
Eight Niche Site Ideas: Both Ingenious (and Profitable) Finding an idea to run with for your new niche site can be a bit tricky especially when you’ve been taught time and time again just to load up a keyword research tool. Well, let’s end this single approach to niche creation right here and now because I’m about to drop on you eight, count ‘em, eight ingenious ways to find profitable niche site ideas. I asked my readers the ways that they find niche website ideas, I (and the community) received a lot of great feedback on a variety of ways to develop these kinds of websites. In the background, I took notes and also wanted to create a great list of methods I (and others) use to develop our own ideas (along with monetization methods) for each of the sites. This post is a collection of those ideas but on a deeper level; dig through each of these and try to apply them to your own niche website creation process: Method 1: The “Hobby” The “hobby” method to approaching niche site creation is one of my favorite because of two reasons: Good luck!
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4 Ways Behavioral Targeting Is Changing the Web The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers. Learn more. We’ve already seen signs of it — targeted ads on Facebook, suggested people to follow on Twitter, even Google Instant seems to know what you’re thinking — but how is behavioral targeting changing the Internet at large? Here’s how behavioral targeting works: Targeting companies establish an agreement with a publisher, who puts a piece of code on his website. (That publisher must have a clearly stated policy for the consumer to opt out from having data collected.) Then, when you're browsing the web, the site will put a cookie on your browser, which populates as you surf. Now that your browser has a cookie, the targeting begins. All of the data that has been collected by targeters has huge implications for the Internet of the future. 1. 2. 3.