How 3 Companies Took Content Marketing to the Next Level Shane Snow is a Mashable contributor and cofounder of Contently.com, an “agile publishing” platform for brands and professional bloggers. It goes by many names: branded content, custom publishing, content marketing. Cheap and ubiquitous web technology has become fuel for a rising trend of businesses becoming publishers and brands becoming media companies. Through content creation, brands can engage directly with an audience rather than relying on intermediary media channels.
Business group chat, file sharing, group decision making: Campfire Current Campfire customers can sign in here. Hello, We launched Campfire back in 2006 so teams could easily collaborate online in real-time. nrelate Related Content The best way to display related content from your site, and/or your blogroll. nrelate is not just another related posts plugin. Our patent-pending technology continuously analyzes your website content and displays other related posts from your website. This ultimately leads to higher page-views for your site, and a better user experience for your visitors. Installing this plugin is as simple as activating it, and you can leave the rest to nrelate. Once activated, the nrelate servers will immediately begin analyzing your website content and associating similar articles.
The Future of Advertising Will Be Integrated Editor’s Note: This is a guest post by Mark Suster (@msuster) a VC at GRP Partners. He blogs at BothSidesoftheTable. Banner Ads. They first started in 1994 and are therefore almost as old as the Web itself. Goodbye Basecamp, This Is The End Of A True Love. My Heart Is Broken. Dear Basecamp, I am not angry, this is just the end of a love story, and i want to say goodbye. We once met in Copenhagen at the reboot7 conference back in 2005, and meeting you – among many others – changed my life.
Go For The Gold: Take Your Outfit Posts To The Next Level You guys, I’m bored. I read so many style blogs everyday, and maybe it’s my own fault, but most of them are just running together into one big blur of turn to the left, turn to the right, look down, pretend to laugh. You all look beautiful, and your style is inspiring – but I want more. I want different. I want better. Do you know what the kicker is, though? 4 Ways Behavioral Targeting Is Changing the Web The Digital Marketing Series is supported by HubSpot, which offers inbound marketing software that helps small and medium sized businesses get found on the Internet by the right prospects and converts more of them into leads and customers. Learn more. We’ve already seen signs of it — targeted ads on Facebook, suggested people to follow on Twitter, even Google Instant seems to know what you’re thinking — but how is behavioral targeting changing the Internet at large?
20 Awesome Resources for Twitter Bootstrap Lovers Generators Bootstrap Custom Build Before diving into great third party Bootstrap resources, it’s worth pointing out a great little tool right from Twitter that allows you to completely customize an impressive range of Boostrap features so that you can create a custom build that’s perfect for your project. If you haven’t checked out Bootstrap in a while, you should give this a look because it’s new with Twitter Bootstrap 2.0. The 5 Types of Photos Your Personal Style Post Needs By their very nature, personal style blogs are indeed, personal. We each make choices and shape the way our content looks, from the text to the visuals. How much should you say? How many photos?
14% Of Groupon/LivingSocial Subscribers Respond To Push Notifications As I’m writing this the perky blue box on my iPhone has lit up with a “Groupon: 64% off Papa John’s pizza” message, in the same format as I receive texts from friends — This is why these things are so manipulative, it’s almost like your BFF has texted you to go grab discounted pizza, which is comforting and unsettling at the same time. According to comScore’s State of Retail webinar, these notifications seem to be working — While 5% /6% (Groupon/LivingSocial) of users surveyed said that they open their respective apps to actively search for offers, 14% said that they engaged with the app, i.e. viewed the deal, searched for deals or purchased offers after seeing a push notification. That’s double the engagement with minimal development effort.
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