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The Inigo Montoya Guide to 27 Commonly Misused Words

The Inigo Montoya Guide to 27 Commonly Misused Words
Related:  Effective Content

Why HR Struggles to Get Its Point Across | The Tim Sackett Project I like telling stories, it’s one of my favorite things to do. I also love listening to stories. If I’m ever in a Barnes and Noble and someone is reading a story out loud to a bunch of kids in the kid’s section, on those little benches – you can bet I’ll be pushing 3 kids off a bench, sitting front row captivated chewing on one of my fingers, listening intently. Great story telling is a skill, and one that most people can learn if they give themselves enough chances, and feel some deep emotion about the story they want to share. So, what does this have to do with HR and our ability to be heard? Seth Godin recently had this to say on this blog: “A statement of fact is insufficient and often not even necessary to persuade someone of your point of view.” Powerful statement all by itself. More from Seth: Politicians, non-profits and most of all, amateur marketers believe that all they need to do to win the day is to recite a fact. But they still have the property you want, and you lose.

Fishermen's Indulgence The little island of Sri Lanka seems to be an unlikely place to be home to the world's most expensive dessert. Sri Lankans who are used to leading simple and modest lifestyles, do not place much importance on such matters which they consider trivial. However, unlikely as it seems, this tiny country has done exactly that - given birth to what is thought to be the world's most expensive dessert. Priced at a whopping $14,500, this first-class delicacy is perfect for those who crave the thrill and satisfaction that an ordinary dessert simply cannot deliver. A delicate, mouth-watering treat, the dessert is a gold leaf Italian cassata, flavoured with Irish cream infused with tender fruit. Apart from the obvious attractions, the legendary charms of the Aquamarine stone also adds an element of mystery to the dessert. Created to give visitors to The Fortress a one-of-a-kind experience, the dessert has earned itself and The Fortress a marked reputation around the world.

Ten ways to make your news stories more memorable « The Creative Kitty {*style:<b> A few ways you can make news stories stand out… </b>*} We tend to forget that simple fact when writing news stories in internal communications. It’s easy enough to do when press releases are shoved under your nose, bullet points sent through on an email or something mentioned in a meeting. But stories are so much more memorable when you’re able to illustrate how a story has made a difference to an organisation’s people – whether that’s clients, stakeholders, investors or employees. Organisations don’t exist in vacuums they interact and affect others, often in significant ways whether that’s financially, environmentally or otherwise. There is nothing more powerful than hearing about projects and stories that have made a difference to people. Events that can be portrayed as the actions of individuals will be more attractive than one in which there is no such “human interest.” We’ve established news is about people so there’s no harm in making it a bit more personal.

Maslow's hierarchy of needs Maslow's hierarchy of needs, represented as a pyramid with the more basic needs at the bottom[1] Maslow's hierarchy of needs is a theory in psychology proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in Psychological Review.[2] Maslow subsequently extended the idea to include his observations of humans' innate curiosity. His theories parallel many other theories of human developmental psychology, some of which focus on describing the stages of growth in humans. Maslow studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people, writing that "the study of crippled, stunted, immature, and unhealthy specimens can yield only a cripple psychology and a cripple philosophy Hierarchy The most fundamental and basic four layers of the pyramid contain what Maslow called "deficiency needs" or "d-needs": esteem, friendship and love, security, and physical needs. Esteem

Ultimate list of online content readability tests “In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since. ‘Whenever you feel like criticizing any one,’ he told me, ‘just remember that all the people in this world haven’t had the advantages that you’ve had.’” Can you read the above paragraph easily? If so, count yourself one of the lucky literate. While the CIA’s The World Factbook may put the literacy rate of most highly developed nations at 99%—where those age 15 and older can read and write—that doesn’t account for how many can read and write well, or even comfortably. If you want what you write to influence the most people possible, you must take readability into account. What’s readability? Here’s a fun exercise in lack of readability: search online for a simple definition of it. I bet we can simplify things. Readability is how easy your writing is to read. What influences readability? Readability depends on lots of things… …and so on. But you can control how you write.

Headsmacking Tip #21: Write Better Headlines Than Anyone Else This tactic is so simple and obvious, it's probably illegal somewhere. Every day, the web produces millions of pieces of content. Several thousand are almost certainly of interest to folks in your niche - those who might be reading your blog or sharing the content you produce. Creating unique stories requires creativity, research and time that many in the field don't have. Here's how it works: Step 1: Get Informed Follow the right accounts of Twitter for your niche (those that share a lot of good stuff) Set up some smart Google Alerts (particularly "news" and "blog" alerts) Subsrcibe to Google News' subsections if there's an appropriate one Use aggregation services like Reddit's subreddits, PopURLs, Topsy, StumbleUpon, Delicious, Metafilter, Alltop, etc. E.g. Step 2: Choose the Best Pieces Each Day/Week Find stories that have high overlap with your audience's interests Don't exclude things that aren't "on topic!" E.g. Step 3: Rewrite the Headline Phenomenally Well E.g. E.g. p.s.

The 7 C’s of Great Internal Communication Welcome to this week’s Discuss HR, the HR blog written for and by members of Human Resources UK. Firstly, a bit of group business. Look out for the announcement tomorrow when I will release details of the forthcoming networking events. As always they’re free to attend; just for those involved in HR; and are sales free environments. I promised last week not to make any mention to the Olympics, but I’m afraid I have been completely swept up by how amazing it has been. The performances of the athletes has been nothing short of outstanding. The 7 C’s of Great Internal Communication Before I share these Cs with you I need to get something off my chest. Just because you communicate every day doesn’t mean that you are automatically great at it… Ouch! Though these seven points can apply to all communication, in this article I want to pay attention to how HR and management can improve the quality of their internal communication, particularly in this time of constant change. 1. 2. 3. 4. 5. 6. 7.

Three Tips To Improve Your Employee Communications Our employees are bombarded with messages every second of every day. How do you break through the clutter and get them to read your communications? Incorporate these three easy tips into your employee communications to increase engagement and readership. 1. Use Headlines Headlines advertise your story in a way that makes readers pause, whether in print or online (think about selling your story/product). Headlines Should: Provide an emotional call to actionShow the benefit – what’s in it for the reader? Common Characteristics of Great Headlines Says how to solve problemsUses lists/numbersAsks a questionProvides definitive statementsUses a quoteAre easy or simple to understandInformal language (we, you, us) used in the headline Examples of Great Headlines/E-mail Subject Lines 10 ways to get ahead at AcmeOur Dress Code: The Debate Goes OnNew benefits plan offers more choices – YES! For more tips on how to write great headlines check out this post by 2. The Elements of a Great Lead 3.

Cast this Magic Spell For Crystal Clear Internal Comms Copy | Internal Communication Tips & Tactics from Gatehouse Group Hey – want to learn a cool new trick? It’s a spell that I just wrote. You can cast it on your staff to make sure they read what you write. It’s not hard to learn – but first let me tell you just how this spell will help you: When you cast this spell, each word you write will be easy to readWhen you cast this spell, every point that you make will sink in fastWhen you cast this spell, your comms will hit home so hard that friends will ask how on earth you do it Best of all, most of the world is blind to this trick. So, are you ready to learn it? Write as much as you can in one syllable words. Let me tell you why this works. What – you don’t think it can be done? Go back and read this post again. inShare