E-réputation, communautés, intranet, web 2.0, réseau sociaux, outils collaboratifs

Twitter's idenity crisis - May. 31, 2013 Twitter CEO Dick Costolo needs to figure out what the company wants to be. Lack of focus may hurt it in the long run. NEW YORK (CNNMoney) But over the past five years, Twitter has failed to fully conceive what it wants its core experience -- the broadcasting of short messages from a user to his or her followers -- to be used for. In a recent interview with Bloomberg, CEO Dick Costolo spoke about how the company had a clear vision of what it wanted the product to be and that user activity helps shape that vision. And yet, the clearest explanation of that vision he could offer was a vague declaration that Twitter wants to reach every person on the planet. Looking to users for insights on the future of Twitter doesn't yield much either. For some, it's a replacement for the RSS reader, able to deliver news instantaneously. Related: Twitter hires a banker ... but not for an IPO In its infancy, Twitter was a service built around basic, personal interactions with friends and acquaintances.