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Blog.hootsuite

Blog.hootsuite
Social media is a relatively new tool for most businesses. This means that, unlike many other marketing tools, when people begin to build out social media for their business, they’re starting from scratch. They haven’t created social media strategies before or they don’t know what questions to ask for a social media audit, and finding out can be both difficult and time consuming. That’s where we come in. 1) Social Media Strategy Template To create a social media strategy is to bridge the gap between where you currently are in social media and where you want to be. Use this template to help you create a social media strategy to guide you in your daily online activities. The social media strategy template teaches you how to: Clarify your business’ social media goalsAudit your current social media statusCreate or improve your social media profilesDevelop your content strategyUse analytics to track progress and adjust your strategy as needed Download our social media strategy template Facebook

9 Free Microsoft Excel Templates to Make Marketing Easier Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?" And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do -- especially in digital marketing. Trouble is, many marketers are right-brained, meaning Excel spreadsheets riddled with numbers and formulas aren't all that inviting. Making them from scratch can be especially intimidating. While we won't argue with that, we will say that the advantages of leveraging Excel's functionality to organize information and streamline tasks are unparalleled. Download all 9 Excel templates right here. 1) Use It as a Budget Template While marketing budgets vary from business to business, the need for structure and a clear sense of alignment between your goals and your spending is critical across the board. Download the marketing budget templates here. 4) Use It as an On-Page SEO Template

Digital Marketing Template Files | Econsultancy Overview Digital Marketing Template Files Authors: James Gurd, Econsultancy and other expert contributors Files available: 10 file bundles, 50+ individual template files File titles: See sample document for full breakdown of section and file information. About these files Need help with an area of digital marketing and don't know where to start? Contents In this release we have 10 template bundles containing over 50 individual template files for digital marketing projects. Download separate file bundles below: Affiliate MarketingContent MarketingDisplay AdvertisingEcommerce ProjectsEmail MarketingSearch Engine Marketing: PPCSearch Engine Marketing: SEOSocial Media and Online PRUsability and User ExperienceWeb Analytics The template files bundle also includes a Small Business Online Resource Manager that can help you effectively manage and own your online assets. There's a free guide which you can download to find out more about exactly what is included.

Free Template: Create Buyer Personas For Your Business It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But how do you start researching and creating these buyer personas from scratch? Our free, customizable buyer persona template will let you easily organize your research to create your very own buyer personas. With this template you can learn best practices for persona research and create beautiful, well-formatted buyer personas that you can share with your entire company. This offer includes tips and tricks for: Asking the right questions during your buyer persona interviews and surveysFormatting your buyer persona research in a compelling wayPresenting your new, finalized buyer personas to your companyUsing your buyer personas for segmentation, content mapping, and lead nurturing

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