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19 Free Social Media Analytics Tools for Marketers

19 Free Social Media Analytics Tools for Marketers
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). Chapters in This Article As a little bonus, we have included more than 19 free social media analytics tools in this post! Feel free to jump to your favorite chapter by using the quick links. Chapter 1: 19 Free Social Media Analytics Tools Chapter 2: 7 Social Media Analytics Dashboards from the Social Networks Themselves Chapter 3: 5 Paid Social Media Analytics Tools 1. 2. 3. 4. 5. 6. 7. 8. 9.

Related:  Twitter : évaluer/analyser l'activité d'un comptefernandabfMedias sociauxcarleemix

B2B Strategies for Social Media: A Bufferchat Recap This week in #bufferchat, we were joined by Amanda Vera to explore B2B strategies for social media! We discussed how B2B social media marketing differs from B2C, the particular social media platforms that work well for B2B companies, what metrics are important to focus on, and so much more. Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT / 12 pm ET / 5 pm UTC, for valuable industry insights and networking with nearly 400 other smart marketers and community managers. It’s a fun time! Q1: How does B2B social media marketing differ from B2C?

This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote for the Search Engine Marketing Journal on 2009 and 2010. If you wish to read the original papers, you can download them on pdf: Part I and Part II. Below I propose a Web Analytics Process framework that shows the steps and the flow that should be present when implementing Web Analytics in organizations. 61 Social Media Metrics, Defined Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most. I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a Powerpoint presentation in order to say. But when you get down to it, it’s really quite simple. KPI is just a way of saying “This is the stuff that’s important enough to me to focus on and measure.” Basically, social media KPIs, or social media metrics, are whatever is most important for your business.

17 Quick Wins to Boost Your Social Media Marketing Right Away When I set up a daily to-do list, I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days to complete. There are medium-sized tasks that will require some long stretches of intense focus. Then there are the quick wins. I love the quick wins. These are the tasks that can be done in a matter of minutes. Google Analytics Definitions This article attempts to clarify definitions for common terms used in Google Analytics. Hit With Google Analytics, a hit is ANY request sent to the GA data collection system. The Always-Updated Guide to Social Media Logos Keeping up to date with the latest social media logos can be a challenge. And even once you’ve found the correct logos it can also take some time to understand the brand guidelines: How much spacing should be around the logo?

How To Build A Trustworthy Website Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way that not many people think about that can help reach this goal: building a trustworthy website. Building a trustworthy website consists of two components: reputation and security. Reputation means providing visitors with assurance that your business is a reputable brand, that your customers will get their orders on time, and that you stand behind your products. We’ll get into how you can instill assurance and confidence in your visitors and customers. 3 Data-Backed Twitter Strategies for More Followers, Better Tweets I love Twitter. It’s one of my favorite places on the Internet, and one of the few sites I visit more than once per day. There’s so much to see and do that even when I’m not actively tweeting, it’s safe to say I’m reading, clicking links, and favoriting things to look at again later. Up until a few months ago, however, you wouldn’t have known I cared for Twitter at all. Before I joined WebpageFX, I didn’t have much of a “public” personality to speak of online, and instead preferred to hide behind the comfortable presence of the brand accounts I ran at the time.

10 Sentiment Analysis Tools to Track Social Marketing Success Sentiment analysis, also known as opinion mining, is the analysis of the feelings (i.e. attitudes, emotions and opinions) behind the words using natural language processing tools. It’s looking beyond the number of Likes, Shares or Comments you get on an ad campaign, product release, blog post, and video to understand how people are responding to it. Was the review positive? Negative?