Advertising Blog & Community

AdFreak Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. Seven Predictions About the Future of Advertising Let's start with what we know about media habits, structural changes in advertising practices, and advertising effectiveness. Credit: Paul Carlon Media habits People are NOT watching less TV. Over 95% of video watching hours still occur on TV.

Kevin Roberts - A Little Background Reading And An Off-Stage View Work and play. A chance to keep up with ideas and issues as they happen. With KR Connect, you are more than welcome to join in the discussion. Check out recent blog posts and set up your own RSS feed subscription by clicking on the graphic below. kr's story | wednesday, 17 july, 2013 The Official KR Bio, providing an overview of Kevin's career and achievements to date. What's new ? Welcome to YouTube! The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results.To change your location filter, please use the links in the footer at the bottom of the page. Click "OK" to accept this setting, or click "Cancel" to set your location filter to "Worldwide". The location filter shows you popular videos from the selected country or region on lists like Most Viewed and in search results. To change your country filter, please use the links in the footer at the bottom of the page.

Dagger vs. Guice - Floating Sun If you are familiar with dependency injection and you are in Java-land, you've probably heard of Google Guice. You may even have heard of this new D-I framework from the fine folks at Square, called Dagger. We have a sizeable codebase that uses Guice heavily, but I'm a sucker for shiny new things so I started playing with Dagger to see what it would take to migrate away from Guice. Read on to learn more.

An introduction to Online Advertising, and why you should care In 1994, Wired, then known as HotWired, claims it invented the banner ad. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down page loads now, readers had to download the first banner ads over thin dial-up connections.Despite those handicaps, the gaudy banner ad took over the web, 468 pixels wide by 60 deep. Salesforce.com Steps Past CRM, Into Social Marketing - Software - Enterprise Applications Radian6-powered services help companies capture, decipher, and respond to customer interactions across Facebook, Twitter, and other social networks. Salesforce.com took the next step toward becoming a new-era marketing player on Wednesday by announcing the Social Marketing Cloud, a collection of services aimed at helping companies to manage their brands and engage with customers across social sites such as Facebook, Twitter, and YouTube. The Social Marketing Cloud is the product of Radian6 (now Salesforce Radian6), the cloud-based social media monitoring service acquired this spring. The services are aimed at a business discipline that is rapidly changing. In the old marketing paradigm, companies tightly controlled their messages and customers lined up at stores and Web sites to do business with trusted brands.

Super Bowl 2012: a commercial break punctuated by a game of football Volkswagen borrowed from an earlier ad of their own – and Star Wars – during Sunday night's Super Bowl commercials. Photograph: AP Super Bowl advertising bears as much relationship to everyday advertising as Super Bowl eating bears to everyday eating. Last night saw advertisers laying on what they hoped would be a bountiful spread for the almost half of American households that switched on to watch the Giants take on the Patriots. It's the one night that advertisers take off from hawking their wares in order to entertain their viewers. We hear less product specifications in the voiceovers; we see fewer promotions in the endframe.

AgencySpy - Inside Your Agency. Deep Inside Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva. Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado. Paiva joins Arcade Edit with over 10 years of experience. Stop Being Scared of Vim - bhilburn Vim’s general reputation is that it is extremely powerful once you learn it, but the learning curve is essentially a discontinuity, it’s so steep. I find this to be a bit of hyperbole. Vim is, certainly, harder to learn how to drive properly compared to popular mouse-driven editors like Microsoft Word, Geany, or Eclipse’s editor - but it also much more powerful and much faster (note that here, by ‘faster’, I mean it can make you much more productive; yes, I really do believe that).