background preloader

10 Use Cases for Content Curation in Mktg

10 Use Cases for Content Curation in Mktg
Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Here is my take on the twelve ways that content curation is used in marketing. Demonstrate thought leadership. Here marketers use curation to become the “go to” site for information on an issue important to their customers. Nurture leads. Cultivate a community. Keep current on critical issues. Gather competitor intelligence. Monitor brand activity. Support mission. Reduce costs. Manage social media participation. Capture and repurpose social media mentions. Build advertising or sponsorship revenue. Different use cases drive many of the variations in functionality of content curation platforms. Like this: Like Loading...

Curating Information as Content Strategy Content, which is anything that informs, educates, or entertain online, is your business digital body language. The Internet changed how people find and read content. While it was helpful to have a strategy for publishing information about your business before the Web, people didn't necessarily track if what you gave them as brochures and papers was integrated with everything else. Online, it's easier to see all of the different outputs of an organization side by side -- and to notice whether they connect the dots, or if they seem to come from separate businesses. It is more attractive to buy from a business that has its act together. Why content is important On the Web, people trade attention for good, useful content. There are still companies that struggle with the idea of becoming content producers, and thus have not yet formulated a content strategy. Some organizations are affected by the sprawling issue when it comes to content. Content and community

Facebook’s Secret Sauce: Curation Pays Off The Information Overload Paradox Just because there’s more information available, doesn’t mean one can consume more. Information Overload Put yourself in the shoes of a consumer right now. Just for a second. Now, fast forward to the late 1990′s. So, what do I think has happened? The Race to Curate Now, put on your Marketer Hat or your Content Creator Hat again and take a look at the Information Overload chart above. Now look at the blue line (the information available). That means we need to define our roles in this ever-growing world of content creation. The Opportunity So, where’s the opportunity? However, in order to be successful at this, your brand must be perceived as a completely objective brand in the marketplace. The real opportunity here, in my opinion, is to create – and curate – the best content focused on one specific area frequently enough that you become the one brand that consumers look to for this information. Note: I can’t remember where I first saw this concept.

Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ? Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created online now seems like a serious understatement. Until now, the interesting thing is that there are relatively few technologies or tools that have been adopted in a widespread way to manage this deluge. We pretty much just have algorithmic search, with Google (and other search engines) as the most obvious example. The real question is whether solutions like these will be enough. What if you were to ask about the person that makes sense of it all? The name I would give it is Content Curator. In an attempt to offer more of a vision for someone who might fill this role, here is my crack at a short manifesto for someone who might take on this job: In the near future, experts predict that content on the web will double every 72 hours. Interested in hearing more about content curation?

Business Application and Trends Real-Time News Curation: Part 7 - Business Opportunities 1. Where Is The Money 2. Key Business Drivers 3. 4. 5. 1) Where Is The Money? "So here's a prediction. News channels in the near future will have no reason, incentive or advantage in trying to replicate what they do now: giving coverage to a handful of topics and stories out of the whole spectrum of news out there. The very goal of trying to satisfy the greatest number of readers while keeping an often undisclosed political and business agenda will give enormous competitive advantage to new independent content sources which have built their following on deep trust, full disclosure and opinionated dedication to a very specific topic, issue. As demand for quality, topic-specific news and information becomes the real of every individual and not just of those operating in the stock market, a universe of opportunities for monetizing high-quality and high-value topic-specific information will likely appear. 4) Business Applications: The News

Big in 2011: Curation and Consultation - The Connected Web Over the past two months, I've bookmarked less than a half dozen articles as worth noting for the insights they provide. Looking back over them this past week, I've noticed two dominant themes that are core to the nature of collaboration and the social web. These two themes, curation and consultation, will both be key trends to watch in 2011. Here, moving backwards through time, are links to the five articles and the reasons why I rated them as keepers. Writing at the beginning of this month, Paul Ford puts his finger on a core truth about the Web in an essay entitled The Web is a Customer Service Medium: "Why wasn't I consulted? Ford argues that every medium has one characteristic role that uniquely identifies it, and that the Web's unique purpose is to give people a platform where they can register their opinion. A single sentence stood out for me in Erick Schonfeld's TechCrunch prediction article, Seven Technologies That Will Rock 2011: Those are my picks.

Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator * Update: I have a much lengthier updated post that incorporates the material below: Content Curation: Copyright, Ethics, & Fair Use Recently, Kimberley Isbell of the Nieman Journalism Lab cited a Harvard Law report and published an extensive post on news aggregation and legal considerations. From a curation perspective, the whole article is interesting, but what was the most surprising was that her recommendations for being an ethical content aggregator, were the same as being an effective content curator. The five recommendations are below. 1. Marketing reason: The more you link to third parties, the more likely they are to link back to you – which ultimately improves your SEO. 2. Marketing reason: A good content curator is selective an only links to the most relevant content on a specific topic or issue. 3. Marketing reason: Demonstrating that you have curated content from a wide variety of sources, and content from some very reputable sources, makes you more credible as well. 4. 5.

A Marketer’s Guide to Content Curation There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. First, content creation is difficult. Applying Curation to Our Problems As marketers, how do we solve these two problems? Curation has become a fixture for many successful news blogs on the web today. Examples of Curation Some of the most popular posts on this blog have been from curated content. 3 Rules for Great Curation 1. 2. 3. Integrating Curation Into the Content Mix Curation has many applications. How do you use curation for your inbound marketing efforts? Photo Credit: joyosity

Simplifying or Adding to our Social Media Overload? Social news curation is one of the latest social media tools to promise to make our online lives easier, more streamlined, and much more manageable. But does it live up to the hype? We take a detailed look at the top three social news curation tools to see whether they truly organize the news coming from our social networks, or just add another layer of logins, confused layouts, and information-overload to our social networking experience. Now, social news curation should not be confused with social network organizational tools. Paper.li Paper.li creates a newspaper-styled web page around your Twitter account. Twitter Tim.es The Twitter Tim.es is a service similar to paper.li. Flipboard Flipboard is only for the iPad, so if you don’t have one, you won’t get to take it for a test drive. The Verdict The final word on social news curation services?

Related: