Content curation on Wordpress: how to do it right.

One of the main ways to to leverage content curation for business is to add curated content to your website or blog. By selecting the most interesting content for your target audience and adding some context to it, you will naturally show your expertise to your visitors – a good objective in itself. But, if you do it right, you should also enjoy the following benefits: Audience engagement as readers can now discover more interesting content than just your own stories or product news: loyal visitors will stay longer, hopping between related curated pieces, and have reasons for coming back or even subscribe to receive your email newsletters.SEO as your Website now contains more quality content on your niche topic which can be indexed by Google. So how do you integrate curated content to WordPress in the right way, to reach these objectives? Not all integrations are created equal, and some integrations will not deliver the above benefits in an optimal way. 1. 2. 3.

Resource Center - Insights and case studies on Content Curation and Lean Content Marketing Actionable, data-driven and practical resources. Inspiring case studies. Welcome to the Scoop.it resource center. Case Studies How the University of San Francisco cracked user-generated content for Content Marketing Getting people to contribute to your content strategy is the holy graal of many marketers. Read what BWF Agency's Justin J. How FireChat maker Open Garden showcases thought leadership Learn how TechCrunch Disrupt winner OpenGarden quickly established itself as the thought leader on mesh networking - an innovate technology that disrupts WiFi and cellular data - and how Scoop.it played a key role in their content marketing strategy. Watch how the Open Garden team saves time using Scoop.it. Browse dozens of other examples of branded content hubs powered by the Scoop.it platform Interested in using content curation to improve SEO, traffic and leads? Browse our Showcase to get a sense of what is feasible with our Business or Enterprise versions. Visit the showcase. More Insights & Resources

11 Content Curation Tools Every Marketer Needs The beauty of Next Draft is the personal touch and context Dave Pell gives to each story. If I wanted a bunch of browsable links, I’d go to an aggregator like popurls.com or AllTop. And sure, I still use aggregator sites, but my brand loyalty to them is almost as low as my brand loyalty to Spirit Airlines. I’d be the first to drop one if a better aggregator came along. The personal touch creates a unique bond between curator and reader that aggregators haven’t figured out how to humanize or duplicate yet. Smart brands understand that value isn’t just measured in dollars and cents. Your customers have demands on their time and can’t possibly keep up with all the latest news in their industry. If you can deliver a curated experience that saves your customers time in getting the information they need faster, you’re on your way to building trust and loyalty. Customers grow tired of brands ceaselessly promoting their own wares. Content Curation For Beginners 1) Pocket 2) Twitter Lists 1) Scoop.it