Is Luxury Branding Bad for Society? Surprise! Research shows exposure to luxury brands make us more selfish.New research, reported in The New York Times this week (and elsewhere earlier), corroborates what all of us driving Hondas have always told ourselves: that guy in the BMW actually is a jerk. Well, at least he (and males were significantly worse than females) and other drivers of Porsche, Mercedes, etcetera are more like to blow through a pedestrian-prioritized crosswalk than non-luxury car drivers, according to this survey, which is summarized in the video below. We May Be Inherently Selfish, but Luxury Brands Make Us More SoSo, is this just a facet of my-wallet-is-bigger-than-your-wallet male psychology, or do luxury brands exacerbate our less socially positive and more self-aggrandizing tendencies? Harvard Study Says The Devil May Actually Wear PradaA 2009 study out of Harvard Business School offers these bracing insights So What’s A Luxury Brand to Do?
Transgender Models Strike A Pose In New Barneys Ads, Catalogs: PHOTOSNewNowNext by Eric Shorey 1/30/2014 Valentijn (on left) wears Giorgio Armani. Ryley (center) wears Armani Collezioni. Luxury faces tough quest for next big market The author is a Reuters Breakingviews columnist. The opinions expressed are her own. With China demand slowing and a weaker yuan, luxury brands face less fashionable growth.
Market turmoil hitting luxury brands - Business Insider REUTERS/Hannibal HanschkeA member of People for the Ethical Treatment of Animals (PETA) covered with artificial blood, stands on fur during a protest against the use of fur in front of a boutique of luxury goods company Burberry in Berlin April 12, 2007. Nothing is going quite right for the world's major luxury goods brands at the moment. The market tumult that began in China and ripped through Europe and the Americas is particularly bad for some companies, and there's no question that major producers of fashion items, watches and jewellery are among them.
Chanel vs. Chanel: Coco's Brand Steps Off the Runway and Into the Courtroom Chanel is ubiquitous—on the runway each fashion week, in its boutiques lining Fifth Avenue and Rodeo Drive, and now in the courtroom as it seeks to uphold its trademark rights against a little-known salon and spa in Indiana. Merrillville, Indiana, to be precise. According to papers filed in the US District Court in Hammond, Indiana, Chanel Inc. has filed a trademark infringement action against Chanel’s Salon, arguing that the salon is benefiting from an association with the chi-chi brand’s reputation. The LVMH-owned brand also claims it has sent cease and desist letters that have been ignored. The fame of the Chanel trademark is hardly disputable, a factor weighing in the luxury brand’s favor.
How Not to Extend Your Luxury Brand In 1972, Diane von Furstenberg created the multifunctional wrap dress, which captured the imagination—and the pocketbooks—of a generation. By 1976, she had sold more than five million of her designs and was hailed by Newsweek as “the most marketable woman in fashion since Coco Chanel.” Von Furstenberg didn’t stop there: She developed a line of beauty products and fragrances and stamped her name on everything from luggage to eyewear to jeans to books. The strategy worked at first. Von Furstenberg’s premium name generated high margins for every product it adorned, regardless of the category. But a few years into this heady growth, the brand lost momentum.
Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand Photography: Getty Images The Idea: Before Angela Ahrendts became Burberry’s CEO, licensing threatened to destroy the brand’s unique strengths. The answer? Centralize design and focus on innovating core heritage products. Christian Louboutin: The World’s Most Fabulous Shoes, Channel 4 - TV review - Reviews - TV & Radio - The Independent These objects of desire are not designed with commerce or comfort in mind, but they are supposed to make the wearer happy. Louboutin revealed that a picture of Princess Diana looking sadly at her feet was the inspiration for the very first pair of shoes he designed under his own name. “It would be nice to have something to make her smile, when she looked at her feet.” Luckily, you didn’t have to be overawed by Louboutin’s creative process to find this year-in-the-life snapshot amusing.
What does the rise of digital marketing mean for luxury brands? The rise of digital marketing is changing the way luxury brands engage with customers, and traditional companies must embrace what is now possible in today’s connected and mobile world or be left behind. “The luxury industry is at a turning point,” said Chris Moody, creative director at brand consultant Wolff Olins, speaking at a seminar hosted by the Guardian and held in association with Harrods Media. An invited audience joined industry experts to debate the risks and creative opportunities for luxury brands enabled by digital technology. Digital interaction was a feature of the event itself, as audience members participated through an iPad app, submitting questions and voting on which ones should be addressed by the panel. The automotive industry is an example of the profound change wrought by digital, said Laura Schwab, marketing director at Jaguar Land Rover. “The amount of times people actually go to a car dealership has diminished.
The suffering of crocodiles at leather farms for Hermes bags into exposed in video WARNING: GRAPHIC CONTENT PETA has exposed the horrifying treatment of the reptiles at a Texas farm They are shot in the head with a blot gun before their spines are severed On occasion a box cutter is used to cut open their neck and sever arteries Farmers admit some animals have to suffer in agony for several minutes They are then skinned and sent to tanneries in the U.S. and FranceHere they are transformed into luxury fashion items for Hermes By Wills Robinson For Dailymail.com Published: 16:39 GMT, 24 June 2015 | Updated: 18:45 GMT, 24 June 2015 Crocodiles are cut open alive so their skin can be used for $40,000 Birkin handbags and luxury $2,000 watch straps, a horrifying undercover investigation has revealed.
Luxury Brands, Social Networks and Building Communities «FMM Luxury Brands and their adoption of social media is the topic du jour. The conversations are noisy, speculative and highly theoretical. Every self-proclaimed social media expert seems to have the answer, but their strategies have massive disconnects. Why? Because they’re not working in luxury.