RT @HarvardBiz Five Tips for Smarter Social Networking #socialnetworking #socialmedia by John Hagel III and John Seely Brown | 8:00 AM January 31, 2011 We are all trying to figure out how to get more value from online social networks like Facebook and Twitter. Most of us are just skimming the surface in terms of the potential these networks offer us as individuals. To realize this potential, we need to become more active orchestrators of our social networks, setting the tone and drawing out others. Practices are still evolving, but here is some brief, and often contrarian, advice that comes from our decades of experience studying networks and the way people act within them: 1. 2. 3. 4. 5. Of course, individuals should tailor this advice to the specific circumstances of their work and employers. Come to think of it, we framed this advice with individuals in mind, but it applies just as much to institutions. What do you think?
Social entrepreneurs: Making money for the common good? 19 January 2011Last updated at 00:10 By Jamie Robertson Presenter, BBC World News One Water is one example of social entrepreneurs at work Making and giving money are generally considered to be two separate operations. First you make your cash. But how about combining the two, taking the entrepreneurial spirit and harnessing it to do good? One Water was an idea dreamt up by a bunch of friends in a pub, with the aim of creating a business that sold bottled water and gave away all its profits to water projects in Africa. Duncan Goose, whose background is in advertising, is managing director. He explained: "Actually there is not very much you can do to market water in a bottle. "But if you make the aim of the business a project like providing water for people in Africa, then you can use that to sell the bottle." And it works. This is an ingenious concept that hitches up a playground roundabout to a pump and a borehole and uses children playing on it to pump water up to a storage tank. “Start Quote
The Three C’s of Social Networking: Consumption, Curation, Creation Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social networks and the digital persona and resulting experiences we create and cultivate. It was the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections, and engagement. On Facebook, Twitter, MySpace, et al., we were attracted by the promise of reigniting forgotten relationships and enamored by the sparking of new connections. With each new connection we wove, we were compelled to share details about ourselves that we might not have divulged in real life. Our concerns of privacy or the lack thereof, now requires education. The Social Genome The 3C’s, Consumption, Creation, and Curationz
Qualité de l'emploi et droit du travail : deux études diffusées lors du colloque de l'ADDES s'y intéressent L’Association pour le développement des données sur l’économie sociale (Addes), dont l’objet est de faire de la recherche scientifique sur l’économie sociale, avait dédié son 23 e colloque, qui s’est tenu le 9 novembre à Paris, à l’interrogation sur les nouvelles frontières de l’économie sociale. Au menu de ce rendez-vous 1, notamment la présentation de plusieurs contributions d’universitaires et d’acteurs de terrain ayant trait à l’emploi et au dialogue social. Parmi elles, on retiendra tout particulièrement une étude en cours de finalisation, sur la qualité de l’emploi dans l’ESS réalisée sous la responsabilité de Nadine Richez Battesti de l’université de la Méditerranée (elle sera présentée à Marseille le 7 décembre [+ pour en savoir plus]) et l’analyse d’une expérience inédite sur l’instauration d’une représentation du personnel dans une coopérative d’activités et d’emploi par Nathalie Delvové et Stéphane Weyer de Coopaname.
7 Levels of Social Media Engagement There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media. Stage One – Internal and Enterprise approach to Social Media Social Media means “waste of time” – Facebook and Twitter are blocked at the firewall because we don’t want people wasting time on social networks, even on their lunch break. There are staff guidelines and they start with Thou Shalt Not: thou shalt not leave a comment on a blog, thou shalt not use social sites in company time, thou shalt not talk to customers or the Press directly, thou shalt have everything approved by Public Relations, thou shalt not mention the company on Twitter, Facebook or Dogbook. There are plans to set up an internal blog, wiki, collaborative knowledge management system, Yammer.
A list of social startup lawyers Nivi · January 19th, 2010 Scott Edward Walker’s sponsor post, Top 10 reasons why entrepreneurs hate lawyers, created a lot of awesome discussion about startup lawyers. See the comments to that post and the comments to Bram Cohen’s follow-up, “Lawyers can’t tell you you can’t do something”. Scott’s post also generated a lot of positive comments from lawyers who blog, tweet, and comment. Here’s a first draft, in alphabetical order, including a link to the comments they left on Bram and Scott’s posts. Matt Bartus (comment). I’ve never met any of the lawyers on this list in person — except Yokum, who I’ve met once. Obviously, a startup lawyer doesn’t need to be social to be good. Please add your favorite startup-focused lawyers in the comments.
Ten Mindful Ways to Use Social Media For the last two years, I have provided a daily wisdom quote through a Twitter account called Tiny Buddha. Since the follower count has grown by leaps and bounds, people have suggested I tweet more often throughout the day. I’ve realized, however, that the greatest lesson we can all learn is that less is enough. In a time when connections can seem like commodities and online interactions can become casually inauthentic, mindfulness is not just a matter of fostering increased awareness. It’s about relating meaningfully to other people and ourselves. 1. 2. 3. 4. 5. 6. 7. 8. 10.
Giving Money to the Homeless Might Actually Work - Culture A few months ago, the Joseph Rowntree Foundation, a UK-based nonprofit that does amazing work in the field of poverty and social exclusion, issued a surprising report that deserves a much wider readership. The study evaluated the success of a radical new way of working with the long-term homeless. Instead of soup kitchens, shelters, and mobile health clinics, the charity Broadway simply selected 15 homeless people that their outreach workers had found the hardest to reach (one had been on the streets for an astonishing 45 years), asked them what it was they needed to change their lives—and then bought it for them. One asked for sneakers and a prepaid cell phone, one needed cash to pay off a loan, one wanted a TV and a comfy chair (to make the move into hostel accommodation more attractive), and one requested a camper van. Two refused to engage with the pilot project altogether, but of the 13 who agreed to take part, 11 are now off the streets. I've got a 32-inch telly and a DVD.
5 Social Media Lessons Learned from Whole Foods As a company, Whole Foods has impressively embraced social media more than most, gathering over 1.2 million followers on Twitter and 123,000 fans on Facebook in the process. While it is easy to understand why a relatively young company or one started by a tech-savvy founder would so completely embrace social media communication tools, it is quite a bit more remarkable for an almost 30 year old established brick and mortar company with roughly 50,000 employees and over 270 stores worldwide to have done so. I recently visited the Whole Foods headquarters in Austin, Texas to meet with members of their new media team, including Bill Tolany, the company’s Senior Coordinator of Integrated Media, and Winnie Hsia, who oversees the @wholefoods account. I wanted to know how Whole Foods integrated social media tools into their communications strategy, and what lessons had they learned from doing so. Below are five of the lessons that Whole Foods shared with me during our chat. 1. 2. 3. 4. 5.
How enterprise can flourish without growth-fixation | Guardian Sustainable Business Just as no individual can flourish without being an active participant in society, no company can succeed without being an active participant in societal and market changes. Photograph: Corbis / Alamy/Alamy Following on from my previous blog a number of people have asked me what a flourishing enterprise might look like in practice, how they would incorporate change into their business and get shareholder backing. In this blog I will try to answer those questions. Within the flourishing enterprise model of strategic change there are three key areas of value-creation; market changes, innovation and capabilities for flourishing. Market changes: Capitalism 2.0 To create value we need a radical update to the macro-economics of capitalism 1.0. Innovation: be strategic Companies must place wellbeing at the heart of innovation. Current energy and other sector companies could learn a lot by supporting, nurturing and partnering these sorts of enterprises. Capabilities for flourishing Yes we can