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How to write a corporate Twitter strategy (…and here’s one I made earlier) (Cross-posted from the Cabinet Office digital engagement blog, with thanks for the guest spot.) You might think a 20-page strategy a bit over the top for a tool like Twitter. After all, microblogging is a low-barrier to entry, low-risk and low-resource channel relative to other corporate communications overheads like a blog or printed newsletter. And the pioneers in corporate use of Twitter by central government (see No 10, CLG and FCO) all started as low-profile experiments and grew organically into what they are today. But, having held back my JFDI inclinations long enough to sit down and write a proper plan for BIS‘s corporate Twitter account, I was surprised by just how much there is to say – and quite how worth saying it is, especially now the platform is more mature and less forgiving of mistakes. So in case it’s of use to others who are thinking of doing the same, I’ve turned BIS’s Twitter strategy into this generic template for any government Department:

Quiki: guest@index Yet Another Wiki? Yes! There are already some Wikis written in Perl: Kwiki — not maintained, not stable twiki — big, heavy, complicated mojomojo — catalyst based. We feel the Perl community is lacking a simple yet powerful wiki. Download You can download the active development tree from Quiki is available on CPAN. More Zoetica Salon Insights: Social Media Measurement for Nonprofits Photo by Darren Hester Note from Beth: One thing I am trying to do with my Facebook Page is to model abundant behavior. My goal is to make it an online space for peer knowledge sharing, but what I hope will distinguish it from spaces is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources. This is wisdom that is happening in real time and the curation of real-time learning. While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. This post harvests some of the insights shared about social media measurement and nonprofits from my Facebook Page. The Social Media Measurement Checklist The best ever resource is KDPaine’s Measurement Checklist that takes you through the A to Z of setting up a thoughtful and robust measurement approach. The Challenges of Measurement: Getting Agreement on What To Measure Participants pointed to the importance of small pilots.

The Participatory Panopticon vs. The Pentagon The Participatory Panopticon vs. The Pentagon Digital cameras may have had their Rodney King moment this last week, with the pictures taken of prisoner abuses by American troops in Iraq, sent via email around the world. When coupled with digital technology, that three-step process -- See, Snap, Send -- becomes revolutionary action. Whether the people taking the pictures did so out of a sense of outrage, a desire to document a moment, or misguided amusement, the result is the same: the knowledge that anyone, anywhere, with a digital camera and a network connection has enormous power, perhaps enough to alter the course of a war or the policies of the most powerful nation on Earth. Newsday: During his testimony, Rumsfeld made clear his exasperation with dealing with a "radioactive" scandal, when images shot by a digital camera can be beamed around the world almost instantaneously by e-mail or stored by the hundreds on a CD. This should come as no surprise. Posted by: gmoke on 10 May 04

A Sample Social Media Toolkit | chrisbrogan.com There are countless ways to get into the game with Social Media, but sometimes, we get hung up on evaluating tools and thinking about which are the best for the job. We go further into thinking about the variety of tools and why we’d use which ones for what, and then, next thing you know, the day’s over and nothing’s been done. Here are a few sample tools and what they can be used for, and from there, maybe some new ideas will spread. Quick note: I know and use and admire and communicate with LOTS of providers of these tools. For every one of these categories, I could probably name between four and sixteen more people. The Quick List For the sake of summary, let’s list out what’s in our toolkit, and why, and then we’ll go into detail AFTER that: Listening Tool – Google Reader Search Tools – Technorati and Google Blogsearch Home Base Blog – WordPress.com or WordPress.org to host your own). What They All Do Instant messaging isn’t dead. How You Might Use These Tools Personal Use

Dragan Varagic Blog » Social Media Strategy Templates Recommendations When I develop online communication strategy for the client (as well as any other strategy development), I like to consult the available frameworks, worksheets, guidelines, or any other strategy document templates. I found that there are three large groups of a social media strategy documents (it is hard to find the documents related to online communication stuff beyond social media ), which are related to its use for the particular development of a social media strategy: 1. (mainly promotional ones with a “hidden knowledge”). 2. , such as for example “ Social Media Strategy from A to Z “, by Tamar Weinberg 3. As I did the social media frameworks analysis two years ago, I went through several dozens of online documents/articles, to try to find a different views of the particular development of a social media strategy. Here are my recommendations of the usable documents for the creation of social media strategy: {*style:<b> </b>*} {*style:<b> </b>*} {*style:<b> </b>*} </b>*} {*style:<b> </b>*}

DokuWiki] DokuWiki is a simple to use and highly versatile Open Source wiki software that doesn't require a database. It is loved by users for its clean and readable syntax. The ease of maintenance, backup and integration makes it an administrator's favorite. Built in access controls and authentication connectors make DokuWiki especially useful in the enterprise context and the large number of plugins contributed by its vibrant community allow for a broad range of use cases beyond a traditional wiki. Get started: Why DokuWiki? DokuWiki is a popular choice when choosing a Wiki software and has many advantages over similar software. Easy to install and use Low system requirements Built-in Access Control Lists Large variety of extensions Over 50 languages supported Device independent Open Source Learn more about DokuWiki features Use Cases Wikis are quick to update and new pages are easily added. Corporate Knowledge Base Private notebook Software manual Project workspace Customizing DokuWiki Our Community

Steal Eloqua?s Social Media Playbook ? It's All About Revenue The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly everything we know about social media, distilled into one awesomely designed document (thanks for the smarts and design chops JESS3). Now you can have it. For free. It contains just about everything you need to know about Twitter, Facebook, LinkedIn, YouTube, Wikipedia, Delicious, Flickr, Google Buzz, Foursquare, Gowalla and blogs. For example: Do you know how to weave Twitter “trending topics” into your communications mix? We are proud of what we know, how we think, the degree to which we empower our team, and the way we approach the social Web. Incidentally, the Playbook also includes The Content Grid, a framework for sourcing the creation of content and marrying the distribution of that content to the viewer’s stage in the purchase cycle.

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