The Participatory Panopticon vs. The Pentagon The Participatory Panopticon vs. The Pentagon Digital cameras may have had their Rodney King moment this last week, with the pictures taken of prisoner abuses by American troops in Iraq, sent via email around the world.
Social media case studies from IBM, JetBlue, Nokia, and 10 more These case studies (along with a bunch of career openings, new hires, and fantastic upcoming events) were featured in today’s edition of SocialMedia.org’s Big List. You can sign yourself up using our handy form on the right. Comcast, Zappos, Dell, and JetBlue are all featured in Brian Solis‘ Fast Company article on Twitter tips from socially savvy brands. >> Fast Company InterContental Hotels Group‘s Del Ross was featured in a recent USA Today article on how the hotel brand is using Gowalla this summer as part of their “Hit it Big” loyalty program. >> USA Today IBM‘s Adam Christensen says they avoid using a corporate Twitter account because they want their IBMers — all 400,000 of them — to be the aggregate online voice of the brand. >> Social Media Examiner In preparation for the launch of their new KIN phone, Microsoft is building buzz using a bunch of different platforms, including YouTube and Facebook. >> SocialMediaToday
Scraping for… by Paul Bradshaw Scraping - getting a computer to capture information from online sources - is one of the most powerful techniques for data-savvy journalists who want to get to the story first, or find exclusives that no one else has spotted. Faster than FOI and more detailed than advanced search techniques, scraping also allows you to grab data that organisations would rather you didn’t have - and put it into a form that allows you to get answers. Scraping for Journalists introduces you to a range of scraping techniques - from very simple scraping techniques which are no more complicated than a spreadsheet formula, to more complex challenges such as scraping databases or hundreds of documents.
Answered: 10 Common Social Media Marketing Questions Can dipping your toe in the water be more detrimental than diving all the way in? Yes, when it comes to using social media for marketing your business. Dipping your toe in the water by launching a small social media experiment or hiring an intern to manage community engagement will deliver insignificant or vague results. It is not going to change the way you are doing business. As HubSpot’s VP of Marketing Mike Volpe explained in a recent webinar , social media needs to be part of a comprehensive inbound marketing strategy in order to yield visible results. Here are 10 thought-provoking questions about social media that emerged from the same webinar:
The Rise of the Participatory Panopticon This week, I spoke at the first MeshForum conference, held in Chicago. The following is an adaptation of my talk, which adapts some earlier material with some new observations. Fair warning: it's a long piece. I look forward to your comments. The photo at right is by Howard Greenstein, taken during my presentation. Soon -- probably within the next decade, certainly within the next two -- we'll be living in a world where what we see, what we hear, what we experience will be recorded wherever we go. Why Ideals are the New Business Models - Umair Haque by Umair Haque | 5:35 PM March 13, 2009 Take your pick: newspapers, autos, mobile, solar — across the zombieconomy, boardrooms are sweaty-browed with the task of business model redesign. It’s the worst downturn for the better part of a century: business model redesign — lower costs, greater efficiency, choosing the most profitable customers and revenue streams — should be every boardroom’s first priority, right? Nothing could be more wrong. In fact, today’s market leaders, from Google, to Apple, to Nintendo, are revolutionary for different reason altogether. Conversely, companies and investors focused on business models are simply applying yesterday’s obsolete logic to today’s novel problems.
Participatory Media Literacy / Participatory Media Literacy Guide To This Site's Contents Welcome to Participatory Media Literacy (Home)BloggingWikiRSSSocial Bookmarking, Tagging, Music/Photo/Video SharingPodcastingVideo BloggingDigital Video ResourcesDigital StorytellingMashupsChat: Channeling the BackchannelTransliteracyForecasting: Thinking long term, developing foresight Participatory Media Education Resources Recent technological changes have made much wider social changes possible: Until the end of the twentieth century, only a relatively small and wealthy fraction of the human race could broadcast television programs, publish newspapers, create encyclopedias; by the twenty first century, however, inexpensive digital computers and ubiquitous Internet access made the means of high quality media production and distribution accessible to a substantial portion of the world's population. In 20068, more than one billion people are connected to the Internet and more than three billion people carry mobile telephones.
7 Tips for Succeeding as a Social Media Strategist This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward. In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs.