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Color + Design Blog by COLOURlovers

Color + Design Blog by COLOURlovers
Marketing, using illustrations, is more powerful than using text, which most people don't read. After all, they say that 'a picture is worth a thousand words.' A marketing illustration needs to have a strong message to the intended market to make an impact. Most news indicates that all illustrators are different, so what are the various marketing mistakes they need to avoid when doing their work? This article will highlight some. No smooth illustrations Illustrations use more drawings than from just the imagination. Use of the wrong file format Well, one would conclude that it's not worth spending a whole day designing a logo for a client and creating the best resolution only to download it in the wrong format. Using the wrong colors Colors are very crucial in marketing illustrations. Not using swatches While most young illustrators will try to build their own swatches to remain unique, this can use up most of your time and never achieve the best quality. Poor cropping Conclusion

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LiveShare PS: Real-time Design Meetings Inside Photoshop Whether you’re presenting high fidelity designs or just talking through some rough concepts, LiveShare PS offers powerful one-click collaboration. Start a LiveShare meeting directly from Photoshop With LiveShare PS you can now broadcast any Photoshop document to as many people as you want through an instant LiveShare meeting. If you make a change to your Photoshop document, they’ll instantly see your changes in the LiveShare meeting—you don’t even have to hit the save button! Mobile Mirroring We know that actually viewing your mobile designs on a device is paramount to creating a good experience, so we’ve baked in live mobile mirroring for LiveShare PS. Pro Tip: Working at retina or print resolutions? Quit screen grabbing and start snapping Sometimes you aren’t in a position to receive immediate feedback. Wait a minute, what’s a LiveShare? Recently we released a revolutionary new way to collaborate on design. What does this mean for your workflow?

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