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‘Millennials on Steroids’: Is Your Brand Ready for Generation Z? It is a generational rite: complaining about “kids these days” and their habits and proclivities, grousing about the world they’re growing up in, and romanticizing generations past who were “perfect in every way.” Parents in the 1960s were horrified by their children’s risqué Elvis Presley-style dance moves and loud rock n’ roll (as portrayed in the musical, Bye Bye Birdie). When the baby boomers grew up, they derided Generation X as the MTV Generation, a bunch of lazy disaffected slackers. As Gen Xers settle into middle age, they moan about the millennials (or Generation Y): entitled products of helicopter parenting and an ‘everybody-gets-a-trophy’ ethos.

British Fashion Council Created by the British Fashion Council in 1993 New Generation (NEWGEN) is one of the most internationally recognised talent identification schemes which continues to showcase and promote new designer businesses today. The scheme has been sponsored by Topshop since 2001 who have been integral in nurturing emerging talent in London. NEWGEN offers catwalk designers financial support towards their show costs and the opportunity to use the BFC Catwalk Show Space. The Powerful Message Behind the 'Bad Blood' Music Video  Taylor Swift launched her "Bad Blood" music video as an opener for the Billboard Music Awards last weekend. We were all gearing up for this video as Taylor heightened our excitement by tweeting, Instagram-ing and Tumblr-ing myriads of posters of each one of the of characters that would guest star. However, we weren't emotionally prepared when she actually released it because not only did the video slay in every way, it taught a bigger lesson to the world than we were expecting.

Charles White (physician) Charles White FRS (4 October 1728 – 20 February 1813) was an English physician and a co-founder of the Manchester Royal Infirmary, along with local industrialist Joseph Bancroft. White was an able and innovative surgeon who made significant contributions in the field of obstetrics. White kept the mummified body of one of his female patients in a room of his house in Sale for 55 years, probably at least partly because she had a morbid fear of being mistakenly buried alive. From the 1750s onwards, White became increasingly recognised as an able and innovative surgeon. He presented a paper to the Royal Society in 1760 describing his successful treatment of a fractured arm by reuniting the ends of the broken bone.

Understanding Society: Advertising and making consumers There is a pervasive feature of modern economic life that never entered into the theories of the economists in the first century of the discipline: marketing, advertising, and the shaping of consumer desires. And yet this activity is itself a trillion-dollar industry, and arguably has greater effect on social values and consciousness than religion, politics, or the workplace. Our culture is flooded by marketing messages that surely have a vast cumulative effect on the ways we think about life and the things we value.

Moschino 30 years on: Italy's most light-hearted label enters a new era - Features - Fashion Before his death, Rossella Jardini was Franco Moschino's right-hand-woman; in his absence, she was appointed the brand's creative director, taking control of a brand that had become known for accessorising its clothing with wry social commentary. In the Eighties and Nineties, Moschino was one of a cabal of powerful Italian brands. Much-coveted and copied, its kudos was unassailable, not least for the way it provoked debate. Even the correct pronunciation of the name was a source of some dispute (the correct answer is Mos-kee-no by the way). With multiple sub-brands and licences and even a hotel, Moschino has expanded further than anyone foresaw, but its sass and wit remain rare attributes in Italian fashion, where sleek and sexy are so often the order of the day. "There's a lot of enthusiasm and joy," says Jardini, when we meet before the spring/summer 14 show at Moschino's headquarters.

Lonely Lingerie Brand Profile Interview 28 September 2015 Divya Bala Feminism and lingerie have not always been the best of bedfellows, but one label is seeking to let love bloom between women and their intimates, discovers Divya Bala. New Zealand's Lonely Lingerie label was born when designer Helene Morris and her contemporaries were unable to find modern lingerie suited to their fashion-forward sensibilities. "There was no lingerie label that spoke to us and our customer," said Morris, who co-founded the label's parent ready-to-wear line, Lonely, with her partner Steve Ferguson. 5 things to love about Brazilian beauty From bronzers and blow-dries to butt lifts and beyond, we bring you our top five favourite things about Brazilian beauty If you thought the World Cup was all about beer bellies and face paint, it’s time to think again. Birthplace of the blow-dry and the Brazilian butt lift, this football season we’re celebrating everything that makes Brazil the unrivalled beauty capital of the world.

What Consumer Culture Will Look Like In 2020 (And How Brands Can Adapt) The global recession hasn’t changed our consumer culture all that much, but just wait a few years. Increased resource scarcity, population growth, and climate change have the potential to reshape the entire consumer supply chain. The brands that succeed will be the ones that are the most adaptable to whatever nature throws our way. The Consumer Futures 2020 report, developed by the U.K.'s Forum For The Future, takes a stab at imagining what consumer culture will look like nearly a decade down the line. There are four potential paths we might take: Why dyed armpit hair will be 2015's most subversive trend Once again, the debate surrounding axillary hair continues apace. Of course the very act of not shaving has become a subversive one but, regardless of whether you associate body hair with feminism or are revolted by the sight of it, it’s transcended its role as the most powerful weapon in the fight against the patriarchal view on female beauty to become an alternative beauty trend. Here are some things to take on board in 2015: If you grow it, dye it Leftfield beauty news for 2015: dyed armpit hair. This trend can be traced back to a Seattle-based stylist, Roxie Hunt, who inadvertently broke a niche corner of the internet after she dyed someone armpits blue to match her blue hair (although it has been a mainstay of alt. girls for years.)

COS 2016 Spring / Summer Women's Lookbook COS has unveiled a look at its spring-summer 2016 collection full of minimal looks with a modern edge. Skirts are mid-length and long, moving away from the body while tops are more form-fitted with oversized coats and jackets. A color palette of neutrals is juxtaposed with blue denim and crisp whites.

Woman sends her photograph to be photoshopped around the world to prov The face you can see is 24-year-old Esther Honig, a radio journalist from Kansas City, Missouri. But, it has been photoshopped over 25 times by graphic designers around the world based on what is considered 'beautiful' in their country. The idea for the project called 'Before & After' came to Honig while she was working with internationally based graphic designers for her job. "In the U.S. Photoshop has become a symbol of our society's unobtainable standards for beauty," said the journalist on her website. Consumer Culture, Identity and Well-Being: p3 Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on: This book is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults.

​10 things you didn’t know about Jeremy Scott "Taking trash and making treasure," Jeremy Scott says in his new namesake book, and he is the king of it. Turning food wrappers into boob tubes, newspapers into ball gowns and Barbie into real people, Jeremy knows something good when he sees it, whether or not anyone else does. Everything he does is outrageous and contagious and we can't get enough of it. He's an i-D favourite and we know almost everything about him, but here's a few things we didn't know... 1.

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