Hey Brands, Did Facebook Screw You? Here's How to Move On The web is buzzing with arguments that Facebook has become a bad deal for marketers. On Forrester's blog, Nate Elliot wrote that brands can now reach just 6% of their fans organically, citing a recent study from Olgivy. Brands are also discovering that a lot of their 'likes' come from fake fans. Elliot cites blog posts from several companies that detected 'like fraud' ranging from 40 to 90 percent. For years, brand spent millions thinking that Facebook fans would be their earned media channel, but recently, Facebook has decided that the way to drive revenue is to force brands to pay to reach their fans. From Brand Reach to Advocate Reach Facebook is not screwing brands the way marketers might believe. However, by limiting the reach of brands, Facebook is not simply driving advertisers to paid ads, but also protecting the value of the social network and their shareholders. People want real conversations and content from people they actually know, trust and like. 1. 2. 3.
Are You Following the Social Media Rule of Thirds? It’s tempting for businesses to exclusively share their content to drive sales or marketing, neglecting authentic engagement. It takes discipline to share content from like-minded businesses or industry thought leaders. By following social media’s so-called “Rule of Thirds,” you will be sure you’re sharing content that attracts and maintains an engaged following. What is Social Media’s Rule of Thirds? ⅓ of your social content promotes your business, converts readers, and generates profit.⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.⅓ of your social content should be based on personal interactions and build your personal brand. Sharing your own branded content should come naturally. Put your Pride Aside and Share Another Business’s Content Why is sharing outsider content by other businesses or thought leaders so important? To source content by other businesses, try these HootSuite features:
LE Miami | Digital Print “All media is optional,” proclaimed Seth Godin at the Ministry of Ideas 2013, a mischievous twinkle behind his mustard-yellow glasses. “We have branded ourselves to death.” Coming from the world’s foremost blogger and marketing expert, statements like these might seem to give travel brands cause to feel more than a little gloomy – especially when considered in tandem with the fact that ‘a quarter of all content consumed today has been produced by organisations looking to add value to their customer relationships’ (Marketing Week). So far, so depressing. Standard Culture and Morgans Back of House Digital strategy experts Undercurrent argue that the key to building customer loyalty is to “be a brand that teaches users how to curate better”. The Standard Hotels were one of the first travel brands to recognise this approach and follow their hip audience to Tumblr, a natural hive for arresting images, blog links and video posts. Design Hotels' Made by Originals and Vibrant Turkey
Do Something About It: The Importance of Applied Analytics in your Email Marketing Here at WhatCounts, we talk about and support analytics a lot. We’ve offered you a tutorial on email analytics and identifying email-driven website traffic. We also explained the process of pulling the data off of Google Analytics and converting it into segments in the Publicaster and Professional Editions of the WhatCounts platform. If you are collecting data using analytics, then you have a lot of valuable information on your hands. But what are you doing with the data you collect? Collecting is not enough. If the amount of your mobile users is on the rise, are you creating content and designing email templates that specifically speak to that segmentation and render correctly on their device? We can also help you in person at our Summit in Atlanta. Joy UgiDigital Marketing Coordinator, WhatCounts [cta1]
Introduction to CS Design & Web Premium for Web | CS6 & Creative Cloud Feature Tour for Web Community Translation Your transcript request has been submitted. Adobe TV does its best to accommodate transcript requests. Join the Community Translation Project Thanks for your interest in translating this episode! Please Confirm Your Interest Thanks for your interest in adding translations to this episode! An error occurred while processing your request. Another translator has already started to translate this episode. Thanks for Participating! This episode has been assigned to you and you can expect an e-mail shortly containing all the information you need to get started. About This Episode Evangelist Paul Trani provides an overview of CS6 Design & Web Premium for Web
Learn How to Measure the ROI of Social Media With Dr. Natalie Yesterday’s webinar with Dr. Natalie Petouhoff (@drnatalie) was a valuable hour of conversation on measuring ROI of social media. Dr. Natalie is not only UCLA’s Director and Professor of the Social Enterprise Executive Education courses, a consultant and analyst — she’s a compelling storyteller, too! Weren’t able to attend? “If something provides value you can calculate the ROI” #radian6 #SocialMedia— Pauline Grant (@PaulineGrantTO) March 29, 2012 How do we justify the business case for listening and engaging on social media? According to Dr. Myth #1: There are too many unknowns to calculate social media ROI Social business is still business. Growing share of voice? If increased revenue and/or decreased costs are important, the above outcomes are only part of the equation. Myth #2: Social media ROI does not have to be calculated Businesses compare productivity benefits to costs for every decision, and that includes the systems needed to support the business activities. Myth #3: ROI = Metrics
HOTELSMag.com Facebook Tweet LinkedIn Email ShareThis (The views and opinions expressed in this blog are strictly those of the author.) This is THE big fish that should be on every hotelier’s mind. Fans range from people who have liked your page once to those who check in from time to time or visit multiple times a week. Instead of fans, what you really need are influencers — people who will actually bring guests to your hotel. I’m a big believer that word-of-mouth hotel recommendations from friend to friend are still one of the most effective ways to get new customers. Be in it for the long haul Fans won’t turn overnight. “But I monitor my page’s insights,” you may be thinking to yourself. There’s a third option that I have to touch on briefly: software developments. Constructive criticism Compliment fans who post supportive comments. When you help someone online, not only will they remember it, but others will also see you helping that person. Be a hub of activity Analyze your competitive set.
Review: 7 password managers for Windows, Mac OS X, iOS, and Android | Security I hate passwords. I hate coming up with them. I hate remembering them. I hate mistyping them four times in a row. That said, I hate being hacked only slightly more, so I've done my part to use passwords that aren't "password123" or something equally foolish. [ Also on InfoWorld: 5 very cool (but kinda creepy) mobile technologies | Stay up to date on the latest security developments with InfoWorld's Security Central newsletter. | Get a dose of daily computer security news by following InfoWorld's Roger Grimes on Twitter. ] Password vaults, aka password safes or password managers, help solve this problem. If having your passwords in a single encrypted store were all you needed, then a password-protected Microsoft Word document would do the trick. Here's what I found. KeePass and 1Password stood out as the best of the bunch for slightly different reasons.