Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting. Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it. A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. Your social media content calendar should be easy to read without a legend, and contain all the necessary information for your content marketing strategy. Download Example 1. 2. 3. 4.
Related: Social Media
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