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Blog.hootsuite

Blog.hootsuite
Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting. Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. It takes in all your channels and resources and organizes them in a way that makes it easy to access information you need when you need it. A social media content calendar should organize the way you curate and create content, and help develop your editorial strategy. Your social media content calendar should be easy to read without a legend, and contain all the necessary information for your content marketing strategy. Download Example 1. 2. 3. 4.

http://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/

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10 Reasons to Educate Elementary Students about Social Media English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia) It is always interesting to me, to find out that more and more of our younger students are becoming involved with the Internet and Social Media. Due to their developmental age, most students have some kind of difficulty with self-management throughout childhood. But, this is to be expected with children. How To Use Hashtags: The Do's and Don'ts of hashtags Hashtags are such a prominent part of tech culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary earlier this year (#standards). Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags. Hashtags, once your phone’s pound sign, now have a place on most popular social networks, including Twitter, Facebook, Google+, Instagram, Vine and Pinterest. The hashtag is likely the most popular means of categorizing content on social media.

Top 5 Influencer Marketing Tools – With Views from Influencers In the crowded world of social media, a few people have a lot more influence than the rest. These “influencers” are the stars of the social media world with vast followings and loyal bands of engaged fans. For marketers in all industries, being mentioned by an influencer can be the difference between your product or service falling flat or hitting the big time. So influencer marketing has become a key task for marketers but with so many influencers to choose from in so many different fields, how do you find that right one for your business? Are You Following the Social Media Rule of Thirds? It’s tempting for businesses to exclusively share their content to drive sales or marketing, neglecting authentic engagement. It takes discipline to share content from like-minded businesses or industry thought leaders. By following social media’s so-called “Rule of Thirds,” you will be sure you’re sharing content that attracts and maintains an engaged following. What is Social Media’s Rule of Thirds?

#FlipboardChat Summary: How Students Can Use Flipboard Magazines Jenn de la Vega / September 2, 2015 Every Wednesday evening, members of the Flipboard Club—an unofficial group of passionate evangelists—hold a Twitter chat about a Flipboard-centric topic. We share the tips and ideas discussed there each week. Join in the chat at 7pm PT / 10pm ET via the #FlipboardChat hashtag on Twitter. If the time zone doesn’t work for you, join this Facebook group to stay in the loop. Last week, participants chatted about “How Students Can Use Flipboard Magazines.“ Here’s what they said:

Best Time And Days To Post On Facebook, Twitter, LinkedIn Or Google+ More than 2 billion Internet users are available on online social media networks for brands to target. However, in the absence of right intelligence and insights, most of the social media marketers fail to optimize their efforts to generate the optimum results for their clients. One of the important insights about social media marketing is the time and day when these marketers must be active on various channels and make sure the best of their brands go out at that identified time. QuickSprout has compiled these insights and statistics from various studies, but are definitely worth looking and implementing. For most of the brands, which find their targeted customers on Facebook, Thursday and Friday are the perfect days to be aggressive. In combination of this, running campaigns and triggering marketing activities between 1 Pm and 3 PM could result in a maximum number of shares and clicks to their Facebook posts.

Social Media Statistics You Need to Know to Target Your Audience Better Are teenagers leaving Facebook? Do users over 65 make up the fastest-growing demographic on Twitter? And, most importantly, why should you care about these social media statistics? The Educator’s Guide to Social Media It’s a question we at Getting Smart hear often — “As an educator, should I even be on social media at all?” In most cases, our answer is a resounding YES! That said, there are definitely guidelines anyone working in education should follow when participating.

WhatsApp Comes To The Desktop Are you one of the 600 million people on WhatsApp? Do you grow tired of having to type all of your messages through your phone? Good news! 6 Social Media Templates to Save You Hours of Work Social media is a relatively new tool for most businesses. This means that, unlike many other marketing tools, when people begin to build out social media for their business, they’re starting from scratch. They haven’t created social media strategies before or they don’t know what questions to ask for a social media audit, and finding out can be both difficult and time consuming. That’s where we come in. Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, here are six social media templates to save you valuable time and effort. 1) Social Media Strategy Template

Killer’s ultimate selfie: Roanoke horror becoming the new norm Rage, narcissism, a gun and social media combined for a particularly excruciating display of horror Wednesday morning. After murdering two former colleagues during a live TV news stand-up, the Roanoke killer uploaded a horrifying message to his Twitter account: “I filmed the shooting see Facebook.” So now there were two awful videos — the live stand-up filmed by the videographer, and the killer’s even more gruesome amateur version apparently taken with his phone. This instantly took over the news feeds of the world. If you were anywhere near the Internet you wound up experiencing this crime.

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