H&M's Next Fashion Collaboration is With a Blogger brand collaborators Posted by Shirley Brady on January 10, 2011 10:30 AM Swedish fashion retailer H&M's next fashion collaborator won't be a designer on the scale of Lanvin's Alber Elbaz, whose capsule collection was highly anticipated and quickly sold out — or a designer at all, for that matter. It's producing a limited collection by fellow Swede Elin Kling, who started blogging in 2007 and previewed the autumn/winter 2010 collections on H&M's website (above). She's now considered "Sweden's leading fashionista," according to The Telegraph. As something of a test for H&M, the collection will debut at H&M stores in Sweden only on Feb. 3rd (Kling offers a sneak peek here). The move marks a departure from the brand's high-profile designer collaborators — beyond Lanvin, a list that has included Rei Kawakubo of Comme des Garcons, Stella McCartney, Karl Lagerfeld and Matthew Williamson ... and in 2007, another neophyte designer in Madonna.
La Dernière Campagne de Nike: « Nike Better World » Hits The Web! Attention à la dernière campagne de Nike: vous allez en entendre parler encore longtemps! « Nike Better World« est en train de créer le buzz en ce moment. Rien d’étonnant: elle est tout simplement sublime. Le message est clair: Nike s’engage aussi pour des causes environnementales et humanitaires. Le site, entièrement construit en HTML5, est un vrai régal. Les visiteurs sont invités à prolonger le message sur Twitter et Facebook. Une fois de plus, Nike fait appel à l’agence Wieden and Kennedy, dont on ne peut que saluer le travail. Nike Better World: un site à découvrir d’urgence! Tags: marque, nike, nike better world Catégorie: E-marketing Sony Ericsson Mixes Tennis and Entertainment In ‘Xperia Hot Shots’ In March, Sony Ericsson will launch the ‘Xperia™ Hot Shots,’ an exciting new-format entertainment show to be streamed online and on mobile handsets. The series will follow the lives of six globetrotting, aspiring stars of the Women’s Tennis Association (WTA) as they strive to build their profile both on and off the court and gain a support deal with WTA sponsor and leading entertainment brand, Sony Ericsson. Photo: www.facebook.com/xperiahotshots ‘Xperia™ Hot Shots’ gives a behind-the-scenes look at the girl’s lives off-court and will offer an insight into the world of these players and their journey towards superstar status. Combining insightful behind-the-scenes footage with cameos from guest mentors and coverage of stunts, challenges and glamorous events, viewers will be able to follow the ‘Xperia Hot Shots’ as they take part in one of the world’s most prestigious sporting tours.
End of the line for Zara tsar who built a €9bn empire - News, Fashion There were no photo opportunities, no dramatic goodbyes or self-celebratory pomp. The 74-year-old billionaire – who shuns interviews, rarely appears in public and once even dodged a meeting with the Spanish crown prince – simply sent a brief note to his 98,000 employees stating that he would soon ask Inditex vice-president and CEO Pablo Isla to take his place at the helm of the textile empire that brought affordable catwalk copies to the style-craving masses. "Dear friends," he began. True to his style, the humble son of a railway worker who went on to occupy the ninth slot in Forbes' 2010 list of the world's richest men offered no specific explanation as to why he had chosen this moment to pass the torch. "The situation is optimal for stepping down," said Jose Luis Nueno, professor of marketing at IESE Business School in Barcelona. "When the Prime Minister of Spain called a meeting of the top 20 executives to discuss the economic crisis, they all came except for him," Mr Nueno said.
Why Groupon's Super Bowl Ad Was So Offensive One of the world's most revered cultures and religious histories has been threatened with death and extinction in Tibet for decades at the hands of the authoritarian Chinese government; Groupon's Super Bowl advertisement about Tibet (below) was based on a joke drastically reducing the seriousness of that suffering. Not all hope is lost, the ad says, because at least there are still refugees that will cook discounted food for White people! Many people on Twitter reacted very negatively to the ad. This is my best explanation why it was offensive. Not everyone agrees - we've got a debate going in comments below which we invite you to participate in. The joke was intended to be absurd, but the absurdity presumed a lack of seriousness in the whole matter. As the industry blog PaidContent says, Super Bowl XLV: The People Of Groupon Are In Trouble. There's a line between "wacky" on one side and stupid on the other.
Australia’s answer to Innocent Smoothies, Emma & Tom’s fruit juice success story at Hive Melbourne! « Techfluff.tv By Bev Wilkinson The inspiring story of two entrepreneurs embarking into the health juice scene is what packed the first Hive Melbourne event of 2011. With a vision to crack the Australian fruit juice market- Tom Griffith established smoothie company Emma and Tom’s with his childhood friend Emma Walsh. Tom says a holiday to the United States gave him the initial idea of packing Australian fridges with natural whole fruit smoothies. “I knew there was nothing like that in Australia. We were not hardened entrepreneurs where we watched every dollar,” he says. Tom says when major competitor Nudie launched a year earlier he was determined to make Emma and Tom a better quality product. “We raced around Melbourne listening to people who loved the concept but they were looking for alternatives that made them look twice, we got quite a few customers quite quickly,” he says. Tom says they took control by doing their own distribution locally in cafes in Melbourne, Sydney and Brisbane.
Make It Better Sessun, journal intime. Comment obtenir 250 000 fans en 5 jours sur Facebook ? Ce dimanche, j’aperçois le tweet ci-après d’une sympathique marketeuse suisse, en l’occurrence Renée Bäni (dont l’Agence Numéro 10 nous avait gratifié d’une très bonne campagne de recrutement). Émergeant tranquillement, je m’aperçois qu’un site appelé « Le coin du Buzz » a 150 000 fans (250 000 à l’heure où j’écris) ! Ok, sauf que le site est tout récent et que la page Facebook aussi. Ma première hypothèse est qu’il y a eu manipulation (je suis comme ça, incrédule) et que la page était quelque chose du type « Devenez fan pour voir une photo exclusive » et qu’elle a ensuite changé de nom. Sauf qu’apparemment, passés les 100 fans, ce n’est plus possible. Après avoir regardé les profils de fans récents (qui ont leur mur ouvert d’ailleurs…) je m’aperçois qu’ils ont tous liké deux pages en même temps. - Une intitulée « Les 10 pires petits amis du monde, regardez ce qu’ils font à leur copine ». - L’autre étant celle du « Coin du buzz ». Étrange coïncidence !
La publicité ciblée massivement rejetée Alors que les dernières moutures des navigateurs Web se dotent de technologies afin de bloquer le traçage sur Internet, une étude menée en France montre à quel point la publicité ciblée est impopulaire. Mené en ligne auprès de 36 000 personnes, le " Baromètre de l'intrusion " du groupe ETO établit que 77 % des interrogés ne souhaitent pas recevoir de publicité ciblée. Ils sont autant à rejeter le principe de géolocalisation via les smartphones afin que les marques puissent leur faire parvenir des offres. Are People Really Upset About Missing Socks? Nah, It's a GE Campaign Musing about missing socks in the laundry hasn't been a fresh idea since Jerry Seinfeld tackled the subject in his stand-up days, but General Electric is giving the concept another spin for the social media age. The company recently launched a fake advocacy campaign called L.O.S.S., the Laundered and Orphaned Sock Society, replete with a dedicated website, some dryly humorous videos (see the latest, above) and, of course, Facebook and Twitter components. The digital effort is a roundabout plug for the company's new line of washers and dryers. Though GE has recently let itself be the subject of barbed references on NBC's 30 Rock (GE owns 49% of NBC; Comcast owns the rest), the company isn't known for its sense of humor. But, like many other brands, GE has seen the explosion of social media as an opportunity to let its hair down a bit.
Un nouveau ‘what did you expect’ pour Schweppes Après le “what did you expect” de Nicole Kidman, nous retrouvons Schweppes avec une nouvelle égérie. Pour ceux qui l’auraient déjà oublié, pour la dernière campagne, nous avions un film de 1 minute où, dans un palais du Rajahstan, Nicole Kidman, plus belle que jamais, esquisse une étreinte sensuelle avec un acteur indien et dégrafe sa robe… avant de préférer courir s’enfermer dans sa chambre et boire goulûment un Schweppes ! Aujourd’hui, changement d’ambiance, nous passons de star Bollywoodienne à une star Hollywoodienne. Uma Thurman, nouvelle égérie de la marque de boisson gazeuse, dans un spot réalisé par David LaChapelle et l’agence Fred & Farid, interprète son propre rôle sur un plateau de tournage. Elle est vêtue d’une tenue extravagante et sexy, couverte de pierres précieuses et elle pose lascivement dans un canapé tout en répondant aux questions d’un journaliste visiblement très troublé par son interlocutrice.