4 Top Employers for Social Media Professionals As an increasingly important and growing industry, it naturally follows that social media is a growing career field as clued-in companies look to the social space to better communicate with their colleagues, customers and clients. We've taken a look at some of the top companies that are great for social media-savvy professionals. Here are our top four picks, complete with insightful Q&As from key staff within the organizations. Whether you're interested in social media as a career choice, or you'd like to know how you can offer a similar environment for digital natives to prosper in your company, read on. And as always, have your say in the comments below. 1. After a company-wide audit in 2009, Adobe established a dedicated social media team, adopting a "hub and spoke model," or Center of Excellence (CoE). Adobe's corporate social media team is made up of four members. Adobe clearly has a sound social media structure in place throughout its global operations. 2. "One word: Empowerment.
Resources Browse through this directory of my recommended Facebook blog posts and tutorials to help you improve your Facebook marketing! Articles – Helpful Articles and Tutorials on Facebook MarketingiFrames Apps – The Motherlode List of Custom Apps To Add To Your PageTools – The Best Tools To Simplify Your Social MediaBlogs – Recommended Social Media and Technology BlogsBooks – Mari’s Top Picks for Excellent Reads iFrames Apps – The Motherlode List of Custom Apps To Add To Your Page Facebook stopped allow the creation of FBML pages/apps/tabs after March 11, 2011. Page Admins need to use iFrames to add any custom content and that does require a bit of coding/programming and design knowledge. What’s exciting about iFrames is you can have your web team design and build custom content based on your current website/blog theme, make the width 520px and drop it into your own iFrame app. For great tutorials on building your own iFrame custom content, see my buddy Tim Ware‘s blog at HyperArts.com/blog. Top
How can brands use Facebook Credits? The full introduction of Facebook Credits, and their availability (in the US at least) as gift vouchers in offline retailers, opens up a whole new world for brands on Facebook. The early adopters are, as expected, social gamers: Facebook and Zynga settled their differences earlier this year to agree that players of Zynga games (such as Farmville) can use Facebook Credits to buy virtual goods. The implications are enormous. Suddenly, Facebook offers a new revenue stream for brands, and has itself a sustainable revenue model that doesn’t rely on the fickle advertising market. Virtual spending Of course, Facebook isn’t the first social community to introduce a virtual currency; nor the first to sell that currency offline. Virtual worlds have been the focus of the really big virtual currency spending to date. Most virtual payments, however, are for small amounts; buying into a game, or buying virtual clothes, or a virtual space online. But Facebook Credits could change all that.
Article Women are well known for their high usage of social media sites, where they make an attractive target. They like to socialize with friends and family, share information and give advice. But social media is about more than just traditional social networking sites, and according to research from women’s community site iVillage in conjunction with Burke Research, Facebook may not be the best place for marketers to find women. Asked about their attitudes toward online communities designed for women, like iVillage itself (which has a vested interest in such research), CafeMom or BabyCenter, vs. web portals and social networking sites, female internet users preferred online communities for a variety of reasons. They trusted the sites most, especially for information on brands and products, and they felt the people on women’s sites were most qualified to understand their needs. Social networks like Facebook, by contrast, were seen as less useful, less trustworthy and more of a waste of time.
How To Build Your Facebook Landing Page (If You’re Not A Programmer) | SocialMouths Update: As you know Facebook no longer supports FBML for its tabs, which is what this post was based on, but there is an updated post about How to build a Facebook Landing Page with iFrames – Don’t miss it! Building a Facebook Landing Page is easier than you think, even if you are not a programmer. This week we’ll look at a topic that might seem basic for some. A guide to building a basic Facebook landing page. Also as usual, let’s start at the beginning. Why Is A Landing Page Important? The landing page is usually setup as the “Welcome” tab for people that has not “Liked” the page. But the Facebook Landing Page is important for two main reasons: The Wall is generic, there is no distinction between one page or another. Just ask yourself this question: What about the Wall makes me click on the “Like” button? What Is The Main Goal? If you are trying to get traffic to your Facebook Page, perhaps you’re looking at this all wrong. The magic happens on the News Feed but first… you need a “Like”.
5 Facebook Giving Campaign Success Stories Using Facebook as a tool for non-profit fundraising seems like a great idea, but, as many non-profits have found out, it's not as easy as it might look. Clicks generally don't translate into large amounts of cash for charities. For example, only a small portion — about 13% — of the funds the American Cancer Society collected in 2009 were raised online, according to The Chronicle of Online Philanthropy. The same was true for the Red Cross (about 3.6%), Children International (less than 1%) and Save the Children (less than 1%). Most non-profits who successfully use social media see it as a tool to engage donors rather than make transactions. 1. Free the Children, an organization that helps empower children in North America to improve the lives of children elsewhere, hosts an annual event called We Day. The Jonas Brothers, Al Gore, Jason Mraz and Ellen DeGeneres were just a handful of people who helped spread the campaign through their Twitter and Facebook accounts. 2. 3. 4. 5.
9 Reasons Why Your Content Is Not Shared on Social Networks: New Research Do you wonder how to get your content seen amidst a sea of information? What if you could understand why your audience shares some information and not other? That would make your content stand out from the competition. The Science of Sharing 30 billion pieces of content are shared on Facebook each month, including blog posts, links, news stories and photo albums. HubSpot’s Dan Zarrella has found that three things must happen to get your content shared. First, people must be exposed to your content (be a fan on Facebook or follow you on Twitter). Many articles have been written on how to increase your audience size and make people aware of your content, including these by Mari Smith and Denise Wakeman. The New York Times recently partnered with Latitude Research to unpack the psychology of sharing. #1: Your customers don’t trust you Stated plainly, people won’t share your content if they don’t find you or your content to be trustworthy. Notice the evolution in trust. #3: Your posts are boring
Great Apps to Customize Your Facebook Fan Page With 500 million registered users, there’s never been an online platform with as much marketing potential as Facebook. Nowadays all the buzz around promoting your business or brand is focused towards Twitter, but Twitter is relatively small when it comes to audience size and isn’t a platform that offers much leeway to promote your brand. Facebook on the other hand is in its prime and is ready to be taken advantage of. With the ability to get vanity usernames & URLs, flexible profile pictures, extremely customizable welcome pages, ability to have a conversation that is not limited by character size and a bunch of apps and an option to add custom coded apps, it is now possible to promote your brand left, right and center via Facebook fan pages. After the jump we will touch down the tip of the Facebook fan page customization iceberg. Static FBML Static FBML is a simple app that enables newbies, non programmers and developers alike to spice up their Facebook fan pages. Adding FBML To Fan Page
The Best Facebook Page Strategies and the Pages That Use Them The following is an excerpt from the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, or brand on Facebook. The full version of this article includes instructions as to how each of these strategies can be implemented by any Page. How does a Page attract new fans and convert existing fans into valuable customers? Many Page admins assume if they follow the vague social media catch phrase of “Engage your users”, they’ll quickly begin to accrue Likes and make money. Tab Applications Tab applications allow Pages to run flash or display other types of rich content to users. Best Use of Tab Apps – YouTube The YouTube Page’s Top Videos, Life In A Day, and YouTube Play tabs are all great examples of how a Facebook Page can be more than info and the wall. The Top Videos tab distills the enormous range of choices on it’s website into an immediately compelling video discovery experience. Community-Focused Page Best Community-Focused Page – Coca-Cola