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5 Creative Facebook Places Marketing Campaigns

5 Creative Facebook Places Marketing Campaigns
Facebook Places, Facebook's location-based feature that launched in August, allows Facebook users to see where their friends are and to share their locations in the real world. It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the checkin service to build awareness, grow their fan base and engage and reward customers. Each time a Facebook user checks in to a particular location on Facebook Places, Facebook broadcasts the checkin to that user’s friends' news feeds. This is not only viral marketing for the company — it also allows businesses to provide incentives for people to come to their physical locations or events. Although the service has only been around for a few months, quite a few companies have already begun integrating Facebook Places into their marketing programs. 1. A simple but powerful way to use Facebook Places is to reward fans for every checkin. 2. 3. 4. 5. Getting Started

5 Key Tips for a Successful Social Media Content Strategy Frank Marquardt is director of Content Strategy at The Barbarian Group, a digital services and creation company with an almost radical devotion to Internet culture and nice red Swedish Fish™. Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged. That’s why it’s critical to build a content strategy into your social media campaign.

4 Top Employers for Social Media Professionals As an increasingly important and growing industry, it naturally follows that social media is a growing career field as clued-in companies look to the social space to better communicate with their colleagues, customers and clients. We've taken a look at some of the top companies that are great for social media-savvy professionals. Here are our top four picks, complete with insightful Q&As from key staff within the organizations. Whether you're interested in social media as a career choice, or you'd like to know how you can offer a similar environment for digital natives to prosper in your company, read on. And as always, have your say in the comments below. 1.

Facebook Community Pages: What Your Business Needs to Know Facebook’s new community pages have created a lot of confusion for businesses. Many companies have been surprised (and many angry) to find their brands showing up in community pages that are fully outside of their control. The root of the anger: Businesses have invested in Facebook pages only to find community pages appearing that seem to compete with their pages. This article is designed to demystify Facebook community pages and provide you with important actions you can take. What Is a Facebook Community Page?

Article Women are well known for their high usage of social media sites, where they make an attractive target. They like to socialize with friends and family, share information and give advice. But social media is about more than just traditional social networking sites, and according to research from women’s community site iVillage in conjunction with Burke Research, Facebook may not be the best place for marketers to find women. Asked about their attitudes toward online communities designed for women, like iVillage itself (which has a vested interest in such research), CafeMom or BabyCenter, vs. web portals and social networking sites, female internet users preferred online communities for a variety of reasons. They trusted the sites most, especially for information on brands and products, and they felt the people on women’s sites were most qualified to understand their needs.

Anatomy of a Facebook Post: Vitrue’s Data Behind Effective Social Media Marketing « Vitrue Blog - we make brands social Yes, LinkedIn is a very different social network with very different users and a very different purpose than the likes of Facebook, Twitter and Pinterest. But, that doesn’t mean it’s not a platform that’s always experimenting, evolving and changing like the others. In the past few months alone, LinkedIn has made alterations that you, especially if you’re B2B, must be aware of in case they affect current strategy or serve as inspiration for new LinkedIn tactics for your brand. Congratulations! 9 Reasons Why Your Content Is Not Shared on Social Networks: New Research Do you wonder how to get your content seen amidst a sea of information? What if you could understand why your audience shares some information and not other? That would make your content stand out from the competition.

How To Contact Facebook: A Directory of 120+ Forms If you’ve ever had an issue, bug or situation you needed to contact Facebook about, chances are you may have felt frustrated at how difficult it is to a) find HOW to contact Facebook and b) actually get a response. Facebook used to provide some semblance of support via a series of email addresses, e.g. However, in an effort to better serve its members and scale the support, the only way to reach Facebook is through a vast array of custom forms. Thing is, all those forms are scattered throughout the Help Center and you can often go on a wild goose chase attempting to find the right one.

Consumers Demand Personalized Messaging Across All Verticals Brands of all stripes are working toward delivering personalized messages to their target audiences. Despite their best efforts, however, consumers say certain industries are not meeting their needs. Service providers, such as cable and utility companies, and regulated companies, such as insurance and finance brands, appear to be behind the curve in terms of delivering personalized digital experiences. A survey from communications firm Thunderhead conducted by YouGov showed that fewer than half of consumers were pleased with how their cable providers use digital channels. Moreover, only 39% of insurance customers said they think their providers cater to them in the digital channels they prefer.

Facebook Privacy changes reflect increasing role of Friend Lists Facebook Privacy changes reflect increasing role of Friend Lists Before last week, almost no one on Facebook created Friend Lists. Why? Because there was no point. Besides being able to send bulk messages (as long as your Friend List was under 20 people in size), all you could do after creating your Friend Lists was, well, look at them. Starting last week, however, Facebook elevated Friend Lists to central status within the Facebook user experience by making it the basis around which users can specifically limit access to certain information for certain friends.