How to Manage Multiple Social Media Accounts Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. I switched to dashboards and tools, and my productivity has soared. I’d love to share a bit about how I made these changes and the best tools and strategies I’ve used for handling multiple social media accounts—whether you’re juggling your personal brand in multiple places or handling a mix of company profiles and personal profiles. I’d love to hear from you on what insights you’ve learned as well! The 6 best social media management tools 1. My biggest time-saver has been using media management dashboard where I can manage all my social media profiles from one central place. Benefits: You log in once to manage everythingYou can perform multiple actions in the same spot—sharing, scheduling, analyzing 2. 3.
25 Podcasts to Listen to for Business Lessons & Inspiration When I first started working in public relations back in 2008, companies were jumping on the podcast bandwagon with enthusiasm. Then, as trends do, the enthusiasm fizzled in the B2B space, while shows in the pop-culture and B2C space continued to flourish. But now, podcasts for business are all the rage…again. I’m listening to Startup podcast from Alex Blumberg (previously with This American Life) at this very moment. Friends of mine — the team at Dating Ring — are on episode 14 and are the focus of season two! Although it and Paul Jarvis Jason Zook’s Invisible Office Hours are the only podcasts I listen to religiously, I’ve enjoyed seeing the resurgence of podcasts in the business world over the last year. It’s notable to add that this trend has gone far beyond media organizations, with tech companies launching their own podcast programs as marketing tools, some very successfully. We’ve even featured a podcast on our own blog, thanks to the help of our friend Clark at Technology Advice.
Publications Articles, Podcasts, and Other “Stuff”… TWIST Conversation: Sarah Gilbert on Using Adobe Captivate 8 for Mobile Learning (TWIST, The eLearning Guild Blog, 5/29/2014) TWIST Conversations: Jim Ferolo and Chad Udell on UI and UX (TWIST, The eLearning Guild Blog, 5/23/2014) How You Can Contribute to TWIST, The eLearning Guild Blog (TWIST, The eLearning Guild Blog, 5/21/2014) TWIST Conversations: The Importance of “Mobile” in Learning and Performance (TWIST, The eLearning Guild Blog, 5/20/2014) TWIST Conversations: Robert Gadd on Serious Games, Gamification, and Mobile (TWIST, The eLearning Guild Blog, 5/14/2014) TWIST Conversations: Clark Quinn on Why Now is the Time for Mobile Learning (TWIST, The eLearning Guild Blog, 5/12/2014) TWIST Conversations: Julian Stodd on Learning in the Social Age (TWIST, The eLearning Guild Blog, 5/7/2014) The Importance of “Mobile” in Learning (TWIST, The eLearning Guild Blog, 4/21/2014) The Power of Peer-Based Learning (TWIST, The eLearning Guild Blog, 4/14/2014)
Twitter Cards Complete Guide: How to Set Up, Measure, More Here’s a riddle: When is a tweet more than a tweet? We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a tweet? What if a photo and article summary could travel alongside every post of your content? And what if you could do all of this for free, right now? Twitter cards offer all this potential and more. Let’s get going! Exclusive Bonus: Download a free Twitter Cards cheat sheet! What are Twitter cards? If you’ve ever watched a Vine, viewed a YouTube video or clicked on a photo with your Twitter stream, you’ve already come into contact with a Twitter card. Twitter’s card infrastructure is what allows us to have these rich media experiences that go far beyond a 140-character written message right within Twitter. …without them ever having to leave Twitter. Are you in yet? Summary card 1.
How We Doubled Email Signups in 30 Days We wrote a post awhile back about email list building, and in the course of writing that post, we got the Christmas morning jitters. We wanted to try every single idea we could. And so we did. And wouldn’t you know it, the ideas worked! I’m really happy to share with you our experience from an exciting month of email list building and the strategies we used to get more email subscribers. The 1 big idea: Make it ridiculously easy to sign up I’ve got this idea about email marketing, and it goes something like this: Create amazing content that people want to read all the timeAsk permission to send amazing content to people’s emails.Ask again.Ask a couple more times. Basically, if you’ve got great content and you make it easy for people to sign up for email updates, you should begin to see significant list growth. We’re hopeful that we’re headed down a good path with creating amazing content here at the Buffer blog. So we did. Here’s how it went. Double the list growth in only 30 days Slideup box
25 Things Your Assistant Can Automate For You Today We equate automation with technology and machines. Mindless robots, performing repetitive tasks. While that is true most times, not everything that runs by itself is programatic or mechanical. 1. We have a standing order with our very talented social graphics artist to check each blog for new posts twice a week. 2. eCover Graphics Since we put out products on a monthly basis, our eCover needs are recurring. 3. Give your VA some parameters of what types of curated content you like to see on your blogs – it helps if you curate a couple at first so she has an idea. 4. Everyone has a list of cheerleaders. 5. Didn’t I say the list will come in handy? 6. Nicole Dean does a fantastic job at this one. 7. Give your assistant a description of the ideal type of hosts you want to appear on your show. 8. Another one I learned from my famous friend Nicole Dean. 9. Affiliate programs change systems or retire products all the time, making your links invalid and invalid links don’t earn money. 10. 11.
59 Free Twitter Tools and Apps That Do Pretty Much Everything Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups. That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim. Tools for productivity, for efficiency, for research, and so much more. At Buffer, we tend to come across a fair share of social media tools. (If I missed any good free Twitter tools, let me know in the comments!) The big list of 91 free Twitter tools for marketers Navigate this list fast Looking for something in particular? Analytics | Chats | Discovery | Follow/Unfollow | Hashtags | Images | Mentions & Monitoring | Scheduling | Timing | Trending Topics | Twitter Clients | Other Twitter Tools for Analytics UPDATE: If you’re looking for social media analytics, I’d love to share this list of 19 free social media tools with you, too. 1. 2. Find anyone’s Top 10 tweets, ordered by engagement. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
The Ultimate Guide to Ideal Image Sizes for Social Media Posts This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great! One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream? There’s so much to consider in creating great images for social media—for me, the size and shape tend to get locked in before I even realize what’s happened. Fortunately, there are some answers out there on how to create ideal images that show up consistently great in your audience’s timelines. Ideal image sizes for social media Image sizes are a huge topic to cover. There are ideal image sizes for cover photos and profile pictures, Facebook ads, and Twitter cards. Omnicore’s Social Media Size Cheat Sheet LinkedIn – 552 x 368
7 Counterintuitive Twitter Tips to Get More Out of Twitter Most social media experts will say that the core to Twitter greatness is: Providing real value and engaging with othersActing the way you would act in a real life situationNever spammingBuilding meaningful relationships These foundational concepts are hugely helpful in making Twitter really work for you. And when you’re ready to build on these foundations and scale your Twitter engagement and reach, there are some useful next-level tactics that work great, too. I’ve had a chance to test out some of the advanced tips and tricks to more followers and increased engagement on Twitter, and I’d love to share them with you and hear what you think! 1. If you’re trying to promote a business or a startup using Twitter, you typically need three things to make it work: A story (or a message)ReachEngagement Let’s focus on reach. Except for John Luke, do you recognize a pattern here? This is where Twitter tools like Tweepi come in handy. Now for part two: Flushing. Also, my engagement improved by over 32%.
Leadership communities you should be a part of… #TwitterChat (Part 2) — Embracing Technology & Social Media to change a Digital Culture! Hello my name is Brian Fanzo (@iSocial_Fanz )and I am a #TwitterChatAholic… If you follow me on twitter you will know that I am passionate about the importance of engagement and creating relationships on twitter to build communities that can change the world. Twitter chats allow users to filter the noise and be part of a group that comes together weekly to debate and collaborate about a certain topic. I participate in a range of twitter chats throughout the week, 25 a week to be exact. If you want to know more about the basics of a twitter chat or see my schedule of chats please see my recent medium post: My #socialmedia experienced changed when I found these Twitter chats…” My 3 favorite leadership twitter chats: #TChat: When: Wednesday Nights 8pm (Est) Leaders: @TalentCulture @MeghanMBiro Why: Community is a World of Work Community (Leadership + HR + Talent Management + Social Workplace + HR Technology) It is a family much like cheers.. This community is far bigger than the 1 hour chat..
5 Reasons You Should Tweet Every 30 Minutes #HMSBlog Altering my social media schedule to tweet every 30 minutes has changed my digital life! I’ve connected with so many more people, I’ve been able to have conversations on an international scale, and my number of followers has increased by 25% in less than two weeks. While I’d love to claim I came up with this model all on my own, this Marketing Solution was inspired by a case study I read by Marc Guberti, a 16-year-old entrepreneur, author, blogger, and speaker. On a side note: It’s hard to believe I got schooled by a high school kid, but he really knows his stuff. Marc’s writings might be a little rough around the edges, but if you aren’t already following him on twitter you probably should. So why tweet every 30 minutes? 1) You Are Instantly More Visible to More Users Most professionals don’t have long periods of time to spend on twitter. 2) Increase Your Followers and Mentions The fact is, the more you tweet, the more people see your content. 3) You Become a Big Fish in a Small Pond
Social Business Development on LinkedIn: A Primer With its labyrinthine twists, pockets, and portals, LinkedIn remains an enigma for so many users. To them, the notion of leveraging a professional network, let alone making sales on the site, seems far-fetched and unrealistic. Since 2011, we have seen radical changes to the LinkedIn user interface—both in design and functionality—that have all been designed and implemented to drive meaningful one-on-one interactions. The challenge, however, remains inherently the same today as it did when the site was launched on May 5, 2003: to attract quality people to your LinkedIn profile, nourish your growing network, and capitalize on business opportunities as they arise. At the time of this writing, social selling has firmly and securely wedged itself into the business glossary. There is a wealth of digital literature focusing on Internet practices that drive the sale of products and services. A Working Definition of Social Business Development The Lead Generation LinkedIn Profile 1). 2). 3).
6 Underappreciated Skills for Social Media Professionals “No, dad, social media professionals don’t play on Facebook all day.” How many social media professionals have encountered someone who downplayed their job as simple—lots of time spent surfing the web or chatting with friends. This misconception is rampant, despite widespread knowledge of social media’s importance to business. Being a social media professional means wearing a lot of hats, from writer to analyst. While people outside the industry might not see it, people in social media need to have a wide array of skills to succeed—far more than your casual social media user. Whether you’re just entering the field or have an established career in social media, here are six skills to practice that will make you more effective at your job. Search Engine Optimization, or SEO, is an essential skill for many web professionals. SEO is actually a very under-recognized part of social media success. You can also boost your rankings with the help of your social media influence. Writing Photography