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The Social Media Manager’s Definitive Glossary, 2014 Edition

The Social Media Manager’s Definitive Glossary, 2014 Edition
Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the comments! +1 button Similar to Facebook’s “Like” button, the +1 button is proprietary to Google and is the Internet equivalent of the thumbs-up. “+1” may also show up in emails or comment threads, as in the following: “+1 for that idea” with the meaning of “I really like this idea and I’m showing my support for it.” This thing is called an octothorpe. See: hashtag /r/ See: subreddit Abandonment rate The percentage of social customer service issues that are abandoned by customers without a resolution. Algorithm A rules-based procedure for making calculations or solving problems. Like the algorithms that power search engines, social media algorithms have a massive effect on your brand’s online visibility. Analytics Analytics tells you what happened. Archiving Avatar Related:  advice and managementlearning environments

MentorMob - Great Minds Share Alike | MentorMob Social Media Glossary: 25 Social Media Technology Terms Explained If you’re a marketer or relatively new to technology there is bound to be some technology terms that you come across regularly but would love an English(!) explanation of them. Do you know what a TLA is…a three letter acronym! We have compiled a social media glossary of 25 technology terms, enjoy! Business Objective of this article If you understand the terms we outline in this document it will help remove some confusion from Social Media and open up more opportunity. Social Media Technology Terms Here’s 25 Social Media Technology Terms of Confusion 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. So there’s a social media glossary of 25 terms.

How To Open Up People's Minds to Change How to open up the mind to change and avoid a defensive reaction. A very simple exercise — self-affirmation — can open up people’s minds to behaviour change, a new study finds. When given advice about how to change, people are often automatically defensive, trying to justify their current behaviour. Messages about eating healthier, doing some exercise and all the rest may be rejected by stock defences, like not having enough time or energy. Now, research has found that focusing on values that are personally important — such as helping a family member — can help people act on advice they might otherwise find too threatening. The study, published in the Proceedings of the National Academy of Science, scanned people’s brains as they were given typical advice about exercise you might get from any doctor (Falk et al., 2015). The researchers were interested in activity in part of the brain called the ventromedial prefrontal cortex (VMPFC). Dr Emily Falk, who led the study, said:

Frequency of Social Media Use As in 2013, Pew Research asked users of each platform how often they engage with the site, whether on a daily, weekly or less frequent basis. Facebook users continue to be highly engaged, while the proportion of daily Twitter users decreased, and users of Instagram, Pinterest and LinkedIn mostly log on with similar frequency compared with last year. Facebook users are highly engaged with the platform. Fully 70% say they use Facebook daily (including 45% who do so several times a day), a significant increase from the 63% who visited daily in August 2013. Some 17% visit Facebook weekly, while 12% of users log on less often. Most Facebook users are actively engaging with their networks on the site. Almost half (49%) of Instagram users are on the platform daily, with 32% who say they go on Instagram several times a day. Some 36% of Twitter users visit the site daily, with 22% saying they go on Twitter several times a day. Multiple site usage: The new social media matrix

La portée organique moyenne d’une publication Facebook serait de 7,83% [Etude] En décembre dernier, Facebook a annoncé un changement majeur pour les entreprises : la baisse de la portée organique des publications. En d’autres termes, moins d’utilisateurs voient les publications émises par votre page Facebook aujourd’hui. Certaines études ont été effectuées pour évaluer la baisse de cette portée et aujourd’hui, je vais vous présenter celle d’EgderankChecker qui porte sur l’analyse des 28 jours précédents et suivants la date estimée du changement d’algorithme soit le 2 décembre 2013. Les résultats montrent une portée organique moyenne de 10,15% avant cette date contre 7,83% après. Il est aussi intéressant de regarder la baisse de la portée en fonction du type de mise à jour. Enfin, s’agissant de l’engagement par fan, l‘étude indique une légère diminution de 0,32% à 0,28%. Questions : Administrateurs, observez-vous une diminution de la portée de vos publications ?

Bienvenido a Docentes Innovadores.NET Social media glossary The Top 100 words & phrases in the social media dictionary The social media landscape is fast changing and filled with strange terms to the uninitiated. Don’t feel intimidated! Here’s a quick guide to some of the terms you may encounter. Please add other terms in the Comments below and we’ll incorporate them and credit you. Social media glossary What is an API? An API (a techie term for application programming interface) allows users to get a data feed directly into their own sites, providing continually updated, streaming data — text, images, video — for display. app What is an app? Popularized in the general lexicon by the iPhone, an app is simply an application that performs a specific function on your computer or handheld device. astroturfing What is astroturfing? Astroturfing is a fake grassroots campaign that seeks to create the impression of legitimate buzz or interest in a product, service or idea. B Corp What is a B corporation? blog What is a blog? campaign What is a campaign? civic media

15 Things Stopping You from Moving Forward In a culture that seeks quick results, we must learn the beauty of effort, patience, and perseverance. Be strong, present, and steadfast. Have you ever told yourself that you’re going to make something happen and then nothing happened? That’s because you didn’t follow-through. You didn’t have the right rituals in place – little things you do each day that build up and gradually condition your body and mind to make things happen. Rituals define you. If you’re out of shape and overweight, you have different rituals than someone who’s physically fit. This may be a bit of a generalization, but it’s not far from the truth for the average able-bodied person. In all walks of life, you don’t suddenly become successful. Failure occurs in the same way. You fail to check the books.You fail to make the call.You fail to listen to your customers.You fail to innovate.You fail to push yourself to do what must be done.etc. And then one day you wake up and your business has failed. Closing Exercise

Using social media to engage and develop the online learner in self-determined learning | Blaschke Center for Lifelong Learning (C3L), Carl von Ossietzky Universität Oldenburg, Oldenburg, Germany (Received 6 June 2013; final version received 9 October 2014; Published 10 November 2014) Social media technology provides educators with an opportunity to engage learners in the online classroom, as well as to support development of learner skills and competencies. This case study explores the role of social media in promoting cognitive and meta-cognitive learner development while using a heutagogical teaching and learning approach. Keywords: social media; heutagogy; e-learning; self-determined learning *Corresponding author. Research in Learning Technology 2014. © 2014 L. Citation: Research in Learning Technology 2014, 22: 21635 - Use of social media is on the rise within education, both outside and inside the classroom (Pearson 2010; Seaman and Tinti-Kane 2013). A study of the history and evolution of distance education. Figure 1.

Coke Zero - Sweater Generator e-Learning Software - Easygenerator Social Media: The Free Beginner's Guide from Moz Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. Is social media just a fad? Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Looking for sources? Relationships Feedback Integration

10 Damaging Lies and Excuses Your Mind Loves to Tell You Email It is ultimately only our own thoughts that hurt us. The mind is a wonderful thing. It’s also a total liar and an excuse machine that frequently tries to convince us not to take actions we know are good for us. In the end, this prevents many positive changes from taking place in our lives. I’ve had to learn to watch these lies and excuses very carefully in order to make the positive changes I’ve made in my life: a healthier diet, regular exercise, meditation, more sleep, daily writing, better planning, less procrastination, more focus, etc. If I hadn’t learned about these lies and excuses, and how to suppress them, I would never have succeeded in making these positive changes. So why does the mind lie to us and make irrational excuses? Because the mind wants comfort – that’s why. So let’s expose 10 of the cowardly mind’s most damaging lies and excuses once and for all: Reminder: Have you checked out our book? Your turn… Photo by: Tilly