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The Social Media Manager’s Definitive Glossary, 2014 Edition

The Social Media Manager’s Definitive Glossary, 2014 Edition
Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the comments! +1 button Similar to Facebook’s “Like” button, the +1 button is proprietary to Google and is the Internet equivalent of the thumbs-up. “+1” may also show up in emails or comment threads, as in the following: “+1 for that idea” with the meaning of “I really like this idea and I’m showing my support for it.” This thing is called an octothorpe. See: hashtag /r/ See: subreddit Abandonment rate The percentage of social customer service issues that are abandoned by customers without a resolution. Algorithm A rules-based procedure for making calculations or solving problems. Like the algorithms that power search engines, social media algorithms have a massive effect on your brand’s online visibility. Analytics Analytics tells you what happened. Archiving Avatar

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Are You Ready to Manage? - People Development Network All businesses face continuous changes in the business environment. Long term business sustainability is directly linked to the ability to continuously improve and Adapt To Change. Along with globalization came increased competitiveness and in today’s economic circumstances one of the biggest pressures most businesses face, is financial pressure –the pressure to maintain or improve business results in the midst of increasing competitive forces.

Frequency of Social Media Use As in 2013, Pew Research asked users of each platform how often they engage with the site, whether on a daily, weekly or less frequent basis. Facebook users continue to be highly engaged, while the proportion of daily Twitter users decreased, and users of Instagram, Pinterest and LinkedIn mostly log on with similar frequency compared with last year. Facebook users are highly engaged with the platform. Fully 70% say they use Facebook daily (including 45% who do so several times a day), a significant increase from the 63% who visited daily in August 2013. 3 Ways To Energise The Team Using Different Language I help leaders develop self- mastery, helping them to become confident in their own inner guidance. I collaborate with leadership experts, managers and HR professionals to help them get their own message and unique services and products to a wide audience. Using different expressions can energise the team

Using social media to engage and develop the online learner in self-determined learning Center for Lifelong Learning (C3L), Carl von Ossietzky Universität Oldenburg, Oldenburg, Germany (Received 6 June 2013; final version received 9 October 2014; Published 10 November 2014) Social media technology provides educators with an opportunity to engage learners in the online classroom, as well as to support development of learner skills and competencies. Design Thinking Comes of Age There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work. This new approach is in large part a response to the increasing complexity of modern technology and modern business. That complexity takes many forms. Sometimes software is at the center of a product and needs to be integrated with hardware (itself a complex task) and made intuitive and simple from the user’s point of view (another difficult challenge).

To be Young, Digital, and Black 3.4.10 | It wasn’t that long ago that talk of “digital divide” dominated the news—referring to the notable gap between those who had computers and web access in their homes (typically white and Asian youth) and those who did not (black and Latino youth). “There was a narrative that evolved around the digital divide,” says S. Craig Watkins, an associate professor of media studies at the University of Texas at Austin and author of “The Young and the Digital: What Migration to Social Network Sites, Games and Anytime, Anywhere Media Means for our Future.” “There were the tech rich and the tech poor.” Soon there was a push to close that gap.

The gaze that hinders expression Autism: Altered connections between eye contact and facial mimicry - It is not enough to observe what abilities are altered in those with autism, we also need to understand how each function interacts with the others. In fact, whereas in typical subjects, joint attention appears to facilitate facial mimicry (both are skills relevant for human social interaction), the opposite holds true for those with autism. Social or Fauxial Learning? There’s a big difference! SOCIAL LEARNING is how we learn naturally and on a continuous basis – with our friends and colleagues. Social learning doesn’t require the use of social media, although it can be a powerful enabling tool, for instance to help us connect with our trusted network of colleagues (aka PLN) around the world to ask and answer questions, and exchange ideas, thoughts and experiences,. FAUXIAL LEARNING is about forcing people to use social media in courses – or even in the workplace – and then confusing compliance with engagement (and even worse) learning.

50% female cabinet appointments lead to 5000% increase in guys who suddenly care about merit in cabinet OTTAWA - With Prime Minister designate Justin Trudeau preparing to announce a cabinet that is 50% women, researchers have discovered a sharp 5000% increase in the number of men who suddenly have strong opinions about how cabinet appointments should be a “meritocracy.” Across the nation statisticians are at a loss to explain a recent and drastic jump in the number of men who have spontaneously developed hard opinions about the qualifications of Federal Cabinet Ministers. “This is affirmative action, and even though it has been statistically shown to improve working conditions over time, I don’t like it,” said longtime man Thomas Fielding. “Someone’s genitals don’t make them qualified for a job. Now if you’ll excuse me, I have to get back to my job as the manager of a pro sports team.”

Arenas for learning - enhancing student interaction in online education Mark, Vedrana, Terry, Sarah, David Don't just use an LMS- persistence- building on previous experience- leave people autonomy to use their own platform then aggregate in LMS Synchronous helps build community faster than asynchronous Future - The best (and worst) ways to spot a liar Thomas Ormerod’s team of security officers faced a seemingly impossible task. At airports across Europe, they were asked to interview passengers on their history and travel plans. Ormerod had planted a handful of people arriving at security with a false history, and a made-up future – and his team had to guess who they were. In fact, just one in 1000 of the people they interviewed would be deceiving them. Identifying the liar should have been about as easy as finding a needle in a haystack.

How the network works It’s a Sunday morning, and I’m sipping a fresh cup of coffee while engaging in a conversation about higher education and institutional change (which also happens to be the central concern of my dissertation). On this particular morning I’m chatting with professor Adeline Koh of Richard Stockton College of New Jersey, and Rosemary G. Feal of the University of Buffalo, who currently serves as the executive director of the Modern Language Association in the U.S. We’re not having a weekend breakfast meeting, and none of us had to travel to get together — that’s the fun of social media. Drs. Feal and Koh are in the U.S.

Re-Recruit From the Leaky Pipeline by Seonaid Lee Pop quiz: Who is going to be the fastest to learn new technical skills, and get them up and running to a production level? A mid-level manager with no coding experienceA 17-year-old “tech wizard” with two years of hacking experienceAn elementary student who loves MinecraftA 40-year-old mother of three with a graduate degree in a technical discipline who has been home with the kids for a decade I’ve been watching two sets of articles go past my news feed for years. The first calls to get more people into STEM.

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