6 Vitals Arts to Master in Outbound Telemarketing | Marketing in the Asia Pacific Training materials, online slides, self-help books and hundreds of instructional blogs have provided tons of advice on how to become an excellent telemarketer, but there hasn’t been a perfect formula – and this article will not change that, either. It’s impossible to create a flawless telemarketer persona on account of an industry that’s so complex and rapidly evolving. What’s possible, though, is to focus on improving certain areas of the telemarketing process. Eventually, as each small part is enhanced, a new skill set and approach will have been developed, and that’s the closest you can get to perfection. You can start off by mastering these 6 important aspects: The art of timing.This is not about how you determine when to respond to prospects over the phone – that’s an art you’ve probably already mastered.This is about learning that specific hours of the day are more productive than others.
The 5 Keys to a More Productive Telemarketing Campaign We just can’t take telemarketing for granted. Even though we are at this age of instant photos and blogging, people still prefer to receive messages via the telephone. Telemarketing hasn’t changed one bit except for the approaches involved in contacting modern buyers. But consider ourselves fortunate knowing that each year new solutions to better productivity emerge. 1. When you’re young and foolish, the easiest way to cram more productive hours into the day seems like it would be to cut down on the amount of time you spend in bed. 2. Climbing the biggest mountain still boils down to taking one step at a time. 3. Speaking of a to-do list, I consider this to be one of the most fundamental and useful productivity tools in the world. 4. If your work environment relies heavily on email communications (and more and more of them do) you may have cultivated some unhealthy inbox habits entirely by accident. 5.
Age of Social Media MarketingB2B Lead Generation, Appointment Setting, Telemarketing Today is the dawn of social media marketing, where people no longer debate on the importance of social media in creating an effective marketing strategy. Businesses around the world have already realized and maximized the power of social media not only in lead generation but in the conversion of leads into revenue. Lead generationHigh customer traffic in social mediaImproved product presenceGrowing customer loyalty and trustImproved search system – thru Search Engine OptimizationProvides marketplace insightsCost effectivenessImproved lead conversion to revenue In the age of social media marketing, E-marketers have now the ability to reach and connect with their target market easier and in a more personal level. Content marketing Quality content is the core of E- marketing. Social media has been the biggest content marketing tool that makes content marketing easy to access for the target market. Images are a thousand words On Facebook, images receive 50% more interactions than text posts.
Handle Price Objections The Telemarketing Way When doing a B2B lead generation campaign, it is always part of your job to deal with the objections. Still, this is just part of the norm. You cannot just sell your products to potential sales leads that easily. Now, if this is your first time to start such a campaign, it is always good sense to study the ways on handling price objections. Being PreemptiveAnticipating what your prospect might say as an objection to your price will allow you to state the benefits of your offer. There are so many ways to deal with price objections in your B2B lead generation campaigns.
Malaysia IT Industry Watch: Cloudy with a Chance of Success At the moment, it is difficult to predict exactly the way the global IT industry is heading. Analysts see persistent up and down trends in the demand for certain business solutions, creating a highly volatile climate based mostly on the rules of “chance.” One thing is certain however: There are a lot of opportunities to leverage. It is just a matter of identifying them and knowing how to realize effective results from them. In Malaysia, where the local IT market is regarded as a high-growth sector, entrepreneurs should know by now that they are in a good position to maximize their resources to attain better sales numbers. Right now, the growth of the Malaysian IT market depends heavily on three different technology drivers: Mobile and cloud computing. Hardware. Security. Competition with the IT industry can be challenging.
Email Marketing CampaignB2B Lead Generation, Appointment Setting, Telemarketing We are bloody serious. You know why? It’s because around 70% of Australian internet users check their inboxes each morning. This includes business executives who want to start their day off learning new things from solutions providers such as yourself. It’s just too important to ignore. Tell you what: Our email marketing services grant you the power to generate interested leads. Integrating email campaigns with other lead generation tools such as b2b telemarketing, online, and social media.Adding links, videos, or social media buttons to make your campaign more interactive.Checking emails for spam elements.Building and segmenting your email list for highly targeted lead generation and appointment setting.Providing advanced options to help you customize, organize, and optimize your email marketing campaigns. Have us handle your email campaigns, and receive a high rate of ROI coming towards you like a boomerang.
GUIDE Coaching – Bringing the best out of a B2B Telemarketer Telemarketers possess both the pride and pressure of the company they’re representing, that is why they need to be continually developed and coached. This is most notable in outsourced telemarketing and lead generation services companies wherein their agent workforce is the product itself. These firms usually have a dedicate team leader, quality assurance analyst, and sales coach to make sure the standards of the company – as well as that of the clients – are met. But how does one really coach a telemarketer, knowing that each one is as unique as the other? Monique Honaman, a partner at ISHR Group, shares in an article about how they created a coaching model called G.U.I.D.E. which stands for: Ground – This step embodies the essence of engagement. Understand – In this step, you and your coachee gain mutual clarity on her intentions and vision, either for the short-term or long-term.
Cost-efficient B2B Tips for a Better Market Targeting Process The introduction of online platforms has been beneficial to B2B companies in recent years. Lead generation and appointment setting processes are made easier. The same goes for audience targeting. Indeed, focus has to be directed towards one’s targeting activities on account of their importance to the sales pipeline as they determine the right people to go through the selling process. Audience targeting is a very complex process that has to be streamlined in order to produce better results. Proper methods need to be explored in realizing effective targeting efforts that benefit your B2B lead generation and ensure a steady flow of revenue. Look to your products. Determine time-bound goals. Optimize your searchability. Determine problems and issues. Hire an outsourcing firm.
Customer Support - Softship AG Why an Event Telemarketing Campaign Will Work For Your Business By: Rona Gumban “You are invited to the 2015 Media Advertising Events in Sydney on the 31st of July 2015. I saw that subject line of an invite in my personal company email’s inbox yesterday, and I was glad to know that I am one of those considered as guests in the upcoming event – I felt privileged. So I clicked on the message and read through the content of the invitation. “Closing Advertising Deals in 3 Successful Calls” “Your Brand & the Social Media” “The Way to your Prospect’s Heart “ As an advertising practitioner and an avid critique of advertising brands both on broadcast and print media, I easily got interested. Then I recalled I had this matter discussed over the phone with a lady named Sam this morning. There are different reasons why companies engage in Call-to-Invite Telemarketing Campaigns. Service or product launch. Others are: Trade ShowsConferencesBreakfast meetings & business luncheonWebinarsSeminars Question: Answer: Author Bio #Event telemaketing#telemarketing
Spend Less, Gain More with your Event Marketing Campaign If there’s anything that intimidates a B2B leader more than poor sales close data, it’s holding a company event. It entails the most costs. It involves the most exertion of resources. And, ironically, it is a very crucial component of company growth. Event marketing is a useful lead generation tool businesses of all dimensions cannot live without. Not only will your company maintain its presence in the minds of present and potential customers, it will also gain opportunities to increase lead conversions. Considered, you might as well hold an event no matter what. These factors will surely help get your event marketing money’s worth. Event Analytics. ROI Tracking. Data Collation. Company events shouldn’t be a subject of fear among B2B enterprises. It would cost you a fortune to hold a tradeshow or a symposium, but you can always take that relaxing sigh of relief after the event, knowing that your brand gets the exposure it deserves. Source: 3 Ways to Justify Your Event Spend
Can You Share Your Brand’s Content in 6 or 15 Seconds? Marketers have more than enough ways to convey their message to their audience; they can choose from print, blogging, online streaming, TV ads, or social media presence. Whatever suits their taste, they can easily customize they approach using any of those platforms. But if you only had 15 seconds to market your brand to the world, how would you do it? Short videos are becoming wildly popular in cyberspace these days, mostly driven by apps available for iOS and Android mobile devices, and then shared afterwards in social networking sites. So what is up with these short videos? There are numerous reasons why it has become an overnight sensation. Vine encourages creativity (marketers would have to give everything they’ve got and cram them all in 6 seconds). Related: The Generation Y: Who They Are and What Tickles Their Marketing Bones Meanwhile, Instagram allows more space for companies to upload 15-second “mini-commercials”, but doesn’t really allow much editing functions.
Up your IT Event Attendances through Effective Profiling Chances are you already know the importance of holding an event for promoting an IT product or service, or simply to supply the IT and tech market with new knowledge. Not only does it give your brand a reputational boost, but it also increases the volume of high quality leads you can contact and convert into sales ready leads. What you may not know at present is that finding the right people to invite can be highly daunting. In this sense, effective event marketing has to have a profiling system that not only works but also works well. Its importance goes without question. For the most part, companies that include effective client profiling in their event marketing can significantly increase their event turn outs in three ways: * Creation of better messages – Profiling is all about knowing certain trends presently existing in the market. * Establishing contacts – With a profiling system in place, you are able to establish networks even after the event has ended.