Use Social Media to Intensify your Demand Generation Campaign If there’s anything modern man couldn’t possibly live without, aside from basic necessities, it is social media. Likewise, modern B2B companies rely on social media marketing as a means to keep in touch with people across various channels. Aside from lead generation, online social platforms like blogs and Twitter are instrumental in improving marketing campaigns. They work to get your image and brand to the public, a task delegated to demand generation. Social campaigns could drive an increase of B2B leads that your sales reps and appointment setters could pursue. Then again, many businesses struggle with integrating social media marketing and demand generation. It’s just a matter of knowing these bits of info for a better demand and lead generation. Use multi-social marketing. Improve shareability. Consider video.
Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm - B2B Lead Generation Company Malaysia The Client The Client is the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand as well as the largest Oracle, PeopleSoft, JD Edwards and Microsoft SQL Server support organization in Australia and New Zealand. The Client is a specialized technology consulting organization focused on building and supporting long-term relationships with enterprise and government customers. The Client is an Oracle Certified Advantage Partner, the highest level of partnership with Oracle, only achieved by a few companies globally. They provide a complete service continuum of Oracle, PeopleSoft, JD Edwards and SQL Server including: sales, planning, design, implementation, project management and support. The Challenges Increase sales and generate awareness about the benefits of the Client’s products and servicesPromote the Client’s event entitled “Oracle Leadership Forum”, gather attendees and confirm their attendance The Callbox Solution The Results
Email Marketing ServicesB2B Lead Generation, Appointment Setting, Telemarketing So maybe we can get a bit carried away with our passion for email marketing, but believe us, it’s justified. There are a few good reasons why you should not dismiss the idea of making email marketing a part of your overall strategy. The numbers don’t lie. There are 3 times as many email accounts as there are Facebook and Twitter accounts combined. As of this writing, that’s close to 3 billion. We’d be glad to show why we’re such fans of email marketing for business lead generation.
Integrated Campaign for UK's Leading Workflow Automation Solution - B2B Lead Generation Company Malaysia The Client The Client is a leading provider of enterprise workflow applications software and automation solutions that help increase efficiency and simplify business processes through process-driven applications. Based in London, UK, the Client serves a stable of more than 1500 corporate clients in 40 countries, with over 1 million users worldwide. The Challenge The Client was seeking to drive attendees to its Microsoft SharePoint Seminar in London. The Callbox Solution Callbox had an excellent campaign with the Client’s main branch in the US, and was recommended by the latter to its UK branch. With two weeks left in the project, Callbox proposed an integrated two-phase campaign to make a shift from event invitation to lead generation marketing to which the client agreed. Throughout the campaign, Callbox communicated regularly with the Client through PipelineCRM, which allowed the Client to monitor campaign progress in real-time. The Results
Lead Generation Vs Demand Generation: The Real ScoreB2B Lead Generation, Appointment Setting, Telemarketing When it comes to modern marketing, we are usually faced by two very important terms: Lead Generation and Demand Generation. The two are said to contrast each other in a dialectic fashion, where one is the thesis and the other is the antithesis. On account of their distinctiveness, trying to make a profit-generating synthesis between the two seems difficult. With that in mind, how can we effectively harmonize them to our advantage? Demand Generation: First of all, demand generation focuses on having your products and services presented to your intended public, thereby creating demands for such offers. Lead Generation: A Trip Down the Funnel Lead generation on the other hand involves a more active participation on the part of your prospects. Now, in an article posted on LeadforMix, generating leads is different in that it is punctuated by fill forms. The Rundown Now, the fact that we are dealing with this dualism shouldn’t lead us into thinking that both are at odds.
What to Expect when you Outsource your B2B Lead Generation Processes Keeping in mind that ROI maximization is an important marketing goal, businesses are opting for better ways to streamline basic B2B processes like lead generation. There are tons of strategies that offer diverse advantages along the lines of acquiring high profile B2B leads. And it is just a matter of knowing which strategy serves your campaign best. But automation isn’t really enough. B2B outsourcing, contrary to some, still professes a high level of discipline and professionalism in whatever industry it is employed. If you haven’t yet made the decision to hand in your lead management and sales processes to another company, consider these following points on what to expect. Lesser responsibilities. There is always a constant need of balancing your company’s priorities. Issues on reliability. However, not all outsourced processes are done exceptionally. Continuity. Once you partner with a B2B firm, how do we know if core business processes can go uninterrupted?
Will Content still be King? How to Combine an Amazing Online Marketing and B2B Lead Generation CampaignB2B Lead Generation, Appointment Setting, Telemarketing Some B2B websites are posting an endless series of articles saying that content is king. This is apparently true in lead generation, because there is really no other way to drive up qualified sales traffic. It is all a matter of upgrading your demand generation to fit your lead management efforts. B2B companies are making content their main weapon. In fact, in a post by WebDam, at least “73% of B2B content marketers are producing more content than they did one year ago.” TheContent Marketing Institute meanwhile stated that 58% of B2B companies are to increase their content marketing expenses. The statistics speak for themselves. Such a scenario is possible and it would be best for businesses to stay vigilant if not innovative in increasing the production of B2B leads. Stick to a general theme. Make SEO count. Be intelligent and useful. Lead generation isn’t about prioritizing a steady frequency of quality content.
The Quintessential Guide to Building Trust for Better Business Effectiveness in Malaysia You can’t expect people to buy your product or service when they have second thoughts about engaging you the first time around. There are some companies that try to shorten the buying cycle with the expectation of getting as many closed sales as they want. But the truth is, even if you are able to generate high numbers of business leads within a single period, there is a small chance these leads will end up buying. Obviously, they still don’t know if you are the contractor they are looking for. In this sense, building trust can be a long and arduous process, but when it comes to acquiring high quality B2B leads and nurturing these leads into sales ready prospects, there are no shortcuts. Take time to read some of them and you’ll be winning sales like you’re winning in Tetris. Know your people. In B2B lead generation, you can’t go on contacting people without knowing who they are and what they currently want at first. Tip: Identify your key decision makers for lead generation. Check out!
Preparing for Appointments with B2B Prospects: A Checklist As soon as telemarketers, email marketers and other online marketers have convinced their prospects to agree to an appointment – whether face-to-face or via phone call – it’s now the sales people’s turn at bat. It’s only the beginning; there are still a lot of things that could happen after a business meeting. The sales presentation could go awry, the meeting could catch the prospect at a bad time, or there could be other factors that could bring the appointment to its demise. While these things are often unavoidable, it’s always wise to come to the meeting prepared. Here are some tips on how to increase your chances of a successful business meeting: Do research. When a company sends someone over to discuss potential business with another company, prospects usually expect salespeople to know them very well. To fail on that item can paint doom for your sales meeting. Foster familiarity. If you’re the salesperson, you need to be observant the moment you sit down with the prospect.
How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season No matter how good your business is, it will experience a slow season for one reason or another. Most businesses go through some of a dry spell – a time of year when sales drop off. It may be because of the weather, or a really bad economy, or in the case of B2B companies, a month or a season with lots of holidays. Whatever the reason, no business is exempt from this dreaded event, and certainly no businessman looks forward to the dip in revenue. There’s a silver lining to this. The period when business regresses from running to jogging to just doing a brisk walk is the time during which you should be even more active in maintaining existing sales leads, as well as working to generate new leads. The methods you would use to generate sales during your peak season are probably going to be markedly different from those which you would employ in the slower part of the year. As is always the case, knowing the problem is half the solution. Taking a New Approach Give it a Personal Touch
Healthcare Sales numbers looking a little pale? You could probably use a shot of Callbox. Callbox designs and implements a solid healthcare lead generation platform to produce warm sales leads for healthcare products and services. We deploy professional telemarketers with extensive experience in appointment setting and lead generation for the healthcare industry to segment profitable markets, generate warm healthcare leads, and set appointments with qualified targets. We market to the healthcare industry targeting managers, directors, and other decision makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers. We customize and fine tune our lead generation and appointment setting strategies to match your goals, campaign preferences, and concurrent market trends. Dial 1 300.505.804 to speak with a Callbox representative.
Top Three SEO Tactics To Avoid (Wait, Is SEO Still Relevant Anyway?) Search Engine optimization (SEO) was the buzzword of years long ago, like, 17 years ago. One might think that because it’s been around for so long everyone knows how to leverage it for their personal use and drive hordes of potential sales leads to their website. Although there have been a few successful stories, SEO is still a science of such fluid structure that even now marketers are having difficulty taming it. When it first gained popularity, everyone who was anyone adopted it as an online marketing strategy. Then Google released the Panda update and everyone’s efforts went back to zero. SEO is still very much relevant, although is has taken a considerable step backwards to make room for other digital marketing strategies such as social media, email and especially content marketing. Whether you are still using these top 3 detrimental SEO tactics or plan to use them in the future – DON’T: Keyword Stuffing.
How Lead Generation Blogs can help you Market your Business Blogs that are intended for business do not exist solely for the purpose of posting relevant information for customers. They also help in making other people within and outside the industry that such a business like yours exists. In short, lead generation. There are two basic ways to achieve that: one is by making your blog ‘searchable’ through search engines, thus potentially introducing your site to a new audience; and two, by making your blog content viral and shareable so that more people would be made aware of your blog and ultimately, your brand. But aside from those things, B2B lead generation blogs can offer other incentives for online marketers, and even for those whose business are entirely offline, as enumerated in a post at Entrepreneur.com. Below is an excerpt: A blog can position you even more as an expert. As you can see, there are numerous ways a blog can be beneficial to a business. This is where your telemarketing and appointment setting activities would come in.
Upstart Storage Company Beats Launching Turnout Target in a Flash - B2B Lead Generation Company Malaysia The Client The Client is a US-based all-flash enterprise storage company that enables broad deployment of flash in data centers. Founded in 2009, the company was named a silver winner in the Enterprise Product of the Year in Best in Biz Awards 2011, and the Wall Street Journal 2012 Technology Innovation Awards. The Challenge In January 2014, the Client hired Callbox for an appointment setting campaign targeting decision makers from Fortune 1000 companies in Singapore, Malaysia, and the Philippines. About a week before the event, the company realized that it was coming up short of its goal of 80 registrations. With only two days to plan and execute the campaign, the challenge for Callbox was to develop a quick and engaging approach in order to generate as many confirmed registrations as possible, while carefully considering the Client’s qualification requirements. The Callbox Solution The goal of the entire campaign was three-fold: The Results