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Apple Watch To Make Editorial Debut in Vogue China - BoF - The Business of Fashion

Apple Watch To Make Editorial Debut in Vogue China - BoF - The Business of Fashion
BEIJING, China — Apple’s relationship with fashion has grown from a casual flirtation to a full-blown love affair. BoF can reveal that the Apple Watch is set to make its editorial debut on the cover of Vogue China’s November issue, out this Monday, featuring Liu Wen. A spread from Vogue China’s November issue | Source: Vogue China It’s the latest in a series of activities that puts fashion at the focus of Apple’s communication strategy. On September 9th, in the middle of New York Fashion Week, the Silicon Valley-based company invited a cadre of fashion editors and bloggers to the unveiling of the Apple Watch, held at its the headquarters in Cupertino, California. Then, during Paris Fashion Week, Apple successfully squeezed itself into a hectic show schedule, staging an exclusive showcase of the new Apple Watch at Colette before attendees including Anna Wintour and Karl Lagerfeld. Apple Watch by David Sims and Karl Templer | Source: Courtesy Apple

http://www.businessoffashion.com/2014/10/first-look-apple-watch-makes-fashion-editorial-debut-cover-vogue-china.html

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