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Apple Watch To Make Editorial Debut in Vogue China - BoF - The Business of Fashion

Apple Watch To Make Editorial Debut in Vogue China - BoF - The Business of Fashion
BEIJING, China — Apple’s relationship with fashion has grown from a casual flirtation to a full-blown love affair. BoF can reveal that the Apple Watch is set to make its editorial debut on the cover of Vogue China’s November issue, out this Monday, featuring Liu Wen. A spread from Vogue China’s November issue | Source: Vogue China It’s the latest in a series of activities that puts fashion at the focus of Apple’s communication strategy. On September 9th, in the middle of New York Fashion Week, the Silicon Valley-based company invited a cadre of fashion editors and bloggers to the unveiling of the Apple Watch, held at its the headquarters in Cupertino, California. Later that evening, Apple organised a high-profile dinner for 250 fashion insiders, co-hosted by Azzedine Alaïa, Marc Newson and Jonathan Ive. Apple Watch by David Sims and Karl Templer | Source: Courtesy Apple But why might Apple choose a Chinese fashion magazine for its editorial debut?

Sustainable Spray-On Clothing Technology Turns Into Fabric Instantly Advertisement Over the past few years, spray-on body paint that looks like clothing has gotten popular. It’s even starting to show up in television ads and other marketing endeavors. This technology, called Fabrican, is based on 15 years of research by fashion designer Manel Torres and particle engineer Paul Luckham. When I think about using spray-on clothing in daily life, the roadblock that I hit in my mind is that we wouldn’t be able to spray our own clothing on our bodies. I wonder if in a few decades from now we’ll all either 3D print our clothes or make them in some other unusual way like this. Spray-On Clothing Technology Creates Non-Woven Fabric (Click Images To Enlarge) (Video Is Slightly NSFW) Via: [Design Rulz] [Designboom]

Knit a Working Circuit Forget about circuit boards and start thinking about circuit stitches with this illuminating tutorial by electronic art professor Jesse Seay on how to knit your own circuitry. …I developed a method to “print” circuit boards on my knitting machine, with materials that are inexpensive, easily available, and solderable. The method works with both traditional electronic components and with e-textile components. And while I use a knitting machine for rapid production, the materials should work fine for hand knitters. As Seay explains in the introduction, this tutorial assumes that you already know how to knit and shows you how to integrate wiring into your knitting by design a knitting pattern that will allow you to make connections between electronic components, just like an ordinary circuit board. Once you get the hang of it, it’s fun to turn “traditional” circuit designs into knitted circuit designs.[...] Related

Fashion meets the future as garments go hi-tech Social media users curate the runway at Fyodor Golan's London Fashion Week show An interactive garment created by Nokia Lumias became the world's first interactive smart skirt Celebrities including Alexa Chung and Pixie Geldof whip out their smartphones on the front row at London Fashion Week Apple launched its smart watch in September, allowing users to call and message friends with a click on the device Ralph Lauren's biometric shirt tracks your body's data before sending it to your smartphone Google Glass is often credited as the trailblazer of wearable tech, and the product has since been adopted by designer Diane von Furstenberg Jawbone Up tracks weight and fitness through its wristband and smartphone app, helping to integrate health management into your daily routine Fitbit has proved to be one of the most popular wearable creations, helping to fuse the gap between fashion and technology. Futuristic fashion "We have become better online than in stores.

5 Technology Trends Transforming the Fashion Industry - Fashion GPSFashion GPS By Anish Singh, CTO, Fashion GPS The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1. What it’s about: The most obvious examples of wearable technology today are Google Glass and a variety of smartwatches—but these are rudimentary first steps into the realm of wearable tech. 2. 4. 5.

London fashion week: why technology is in fashion | Media Network At London fashion week the multibillion dollar worlds of tech and fashion are colliding like never before. For many, the launch of Apple’s new watch, announced this week with impeccable timing to coincide with the global fashion weeks, will mark an important turning point for fashion tech, a new sector with huge potential for growth. While Apple’s entry into the market is almost guaranteed to boost the industry’s profile, in reality the fashion industry has been driving fashion tech for years. Fashion tech is much more than just tech inside a timepiece, and nowhere is this more apparent than in London. In 2010, London Fashion Week was the first in the world to grant access to the masses by live streaming the runways. Now, everyone has their smartphone camera primed, ready to make their contribution to the zeitgeist. The next generation of high tech fashionistas are already emerging. Two rising stars from this growing trend are Kate Unsworth and Roberta Lucca.

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