{grow} - a top-rated blog founded by social media specialist Mark Schaefer The 3 factors behind Snapchat consumer behavior Jay Acunzo examines the web’s hottest mobile app based on the Snapchat consumer behaviors that most marketers may be missing. Read more How to turn social media connections into an actionable audience A large social media audience does not equal action. Read more When to treat a customer like family Sometimes a customer isn’t a customer. Read more Batman, Pokemon, and an essential lesson from the heart of marketing There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing Read more The new psychology of content consumption The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Read more Five ideas: Constructive engagement in destructive times The violence in the news has fueled divisive and hateful social discourse. Read more Five tips to prepare for your first international speaking assignment Read more
Conversion Optimization Blog Before you get out your pitchforks, I want to stress that this article does not represent Peep’s views. The easiest lies to believe are the ones we want to be true, and nothing speaks to us more than validation of the work we are doing or what we already believe. Due to this we become naturally defensive when someone challenges that world view. The “truth” is that there is no single state of truth and that all actions, disciplines, and behaviors can and should be evaluated for growth opportunities. Read post
Okdork Before I show you how to get 30% more opens, let me prove something. What’s your normal email open rate? You may think you have an insanely good open-rate on your emails but… 50%+ of the people ARE NOT OPENING your emails. Why work so hard if only 1 out of every 2 people open your emails? That’s like you going to the bank, giving them $10 and they always give you back a $5. So, here’s how to increase your email open rates […] I’ve been reading more this year and so far my favorite has been Essentialism: The Disciplined Pursuit of Less by Greg McKeown. I often talk about having one goal and prioritizing based that goal as a key to marketing. @GregoryMcKeown Your book […] My friend Nir Eyal released a new, fantastic book about customer behavior and products that hook customers right away. I read the whole thing in a few days and found that it’s a perfect fit for the type of content I love: Hands-on, actionable advice that anyone can start implementing right away. It’s hard to hire great people.
Ideas on Running a Software Company by OpenView Videofruit | step by step formulas to grow your business with video I was looking at the I Heart Planners Facebook page the other day when I came across one post that had 3,483 shares. What was weird was that all of the other posts on her page had 2-5 shares each. But this one had gone viral and had 1000s. Why? I did some digging and found that they were using a really smart viral marketing campaign. Check it out: Step 1: Laura, the owner of the Facebook page, set up this free lead magnet page. Step 2: When people opted in, they saw this thank-you page that asked them to share her post (the one with 3,489 shares) in exchange for a few bonus items. Step 3: People shared and the post went viral. Going viral can produce great results for your business.
Quick Sprout — I'm Kind of a Big Deal Sensei Marketing