Credit Suisse's Brazil CEO Sees Crisis Dragging On for Years In Brazil, many captains of finance are unwilling to risk upsetting the government by expressing their concerns publicly about the country’s economic crisis. Don’t put Jose Olympio Pereira in that group. Just seconds into an interview in Sao Paulo last week, the CEO of Credit Suisse Group AG’s Brazil unit made his views crystal clear when, in response to a question about the state of affairs in the country, he replied: "we are very bad." And when he says "very bad," he means it. Not only are 2015 and 2016 lost years for the economy, according to Pereira, but the bust could extend through 2017 and even possibly into 2018. QuickTake Brazil’s Highs and Lows Pereira’s not some newbie foreign executive who was just dropped in to oversee the bank’s local operations. ‘Trajectory’ "I don’t think we have the sense of crisis for us to do what we need to do in order to get better," Pereira, 53, said. "And we continue to muddle through and the crisis continues to worsen," he said. Markets, Long View
9 point Checklist for conducting Social Media Strategy Audit | Optimize Smart Today I am going to share with you the checklist I frequently used to conduct social media strategy audit. The aim of this audit is to determine how a business should be using social media to get highest possible return on their investment. The output of this audit is a written/improved social media strategy with analytics data to back up the recommendations. This audit includes getting answers to the following key questions: What the company is trying to achieve through social media marketing? #1 What the company is trying to achieve through social media marketing? The cornerstone of any successful social media campaign is clearly defined business objectives. Therefore it is imperative to determine what the company is trying to achieve through social media marketing. #2 How good the company is in achieving its business objectives through social media? Running social media campaigns is the easy bit. 2.1 Evaluate the current social media strategy Consider following factors during evaluation: 1.
A Social Media Audit Template for Social Media Managers A key part to creating a social media marketing plan is conducting a social media audit. This assesses how well your current social media use works for you. There are many different steps involved when doing a social media audit, so we have put together a social media audit template to help you conduct your first (or second, third, etc.) one more efficiently. Download social media audit template Not sure where to start? Step 1: Create a social media audit spreadsheet Creating a spreadsheet will allow you to have a home for your social media audit. Step 2: Go on a search for your social presence on Google Go on to Google and search your company name to see which social media profiles show up. Step 3: Evaluate your social media profiles This is an important part of your social media audit. Step 4: Make sure your social media profiles are on brand Now that you know which social media profiles you’re going to keep, it’s time to check that each of these profiles are on brand.
Lessons From 5 of the Most Successful Marketing Campaigns of the Decade Understatement time: Marketing has changed a ton in the last five years. Social media’s power to drive campaign success into uncharted territory has resulted in a massive shift in content marketing. The best campaigns have capitalized on the elements that make content shareable on social media. Below, we’ve taken five of the best marketing campaigns, and have broken down key elements that contributed to their explosive success. In a rush? Old Spice’s “The Man Your Man Could Smell Like” If someone walked up to you today and said “I’m on a horse,” where would your mind go. The 33-second video depicts a shirtless man addressing the women of the world as the scene changes behind him, from the shower to a boat to the beach. How successful was the ad? It was watched almost 6 million times in the first dayHas over 50 million YouTube views to dateMade Old Spice’s YouTube channel the most popular brand channel ever at the time And here’s what Old Spice did: Then, they did something even smarter.
LinkedIn Groups 101: How to Build an Engaged Community on LinkedIn Hey, you – yeah, we’re talking to you. We’re going to let you in on a little secret about LinkedIn Groups. If you’re not putting much into them, then you can’t expect much in return. LinkedIn Groups are a “get what you put in” scenario – and those who do it well are reaping the benefits. The best content marketing on LinkedIn Groups offer a unique experience for the members – but only if those managing the group dedicate enough time to doing it right. Stay focused Content Marketing Institute’s Joe Pulizzi recently wrote a post highlighting the importance of focus in content marketing. What is the common theme of your group? Your managers and moderators serve to maintain the group’s focus, guiding discussions and removing distractions. Choose a closed or open community Depending on your level of targeting, you may decide to opt for a closed group – where only those who specifically match your target audience are allowed to enter. Open Group: Assign ownership and duties Don’t promote
12 best practices for using LinkedIn groups as a marketing tool As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to increase engagement with targeted audiences. Last winter, I shared my tried-and-true 30-day B2B social media launch plan. While LinkedIn was already a focus, over the past nine months, LinkedIn groups have become an increasingly important content marketing and demand generation channel for many of my clients. LinkedIn groups are great for building brand awareness and engagement with your target audience. 1. In order to make LinkedIn groups an effective distribution channel for your content and a source of potential leads, you need to post to the right groups. 2. LinkedIn groups are made up of people. 3. Just as in real life, when you join a new group online, you need to get a feel for the group dynamics before you start setting the agenda. 4. 5. When it comes time to start posting, what should you post? 6. 7. 8. 9. 10. 11. 12. Final thoughts:
2015 Global Terrorism Index: Deaths From Terrorism Increased 80% Last Year to the... -- LONDON, November 17, 2015 Institute for Economics & Peace (IEP) Logo LONDON, November 17, 2015 /PRNewswire/ -- 32,658 people were killed by terrorism in 2014 compared to 18,111 in 2013: the largest increase ever recorded Boko Haram and ISIL were jointly responsible for 51% of all claimed global fatalities in 2014 Boko Haram has overtaken ISIL as world's deadliest terrorist group Countries suffering over 500 deaths increased by 120% to 11 countries 78% of all deaths and 57% of all attacks occurred in just five countries: Afghanistan, Iraq, Nigeria, Pakistan and Syria Iraq continues to be the country most impacted by terrorism with 9,929 terrorist fatalities the highest ever recorded in a single country Nigeria experienced the largest increase in terrorist activity with 7,512 deaths in 2014, an increase of over 300% since 2013 The number of lives lost to terrorism increased by 80% in 2014, reaching the highest level ever recorded at 32,658. This compares to 18,111 in 2013.
Boko Haram Destroyed More Than 1000 Schools: UN He said that Maiduguri, a city in northeastern Nigeria, has seen its population swell to 2.6 million following an influx of 1.6 million people fleeing violence. In total, 2.6 million have been forced from their homes by the fighting, 2.2 million of whom are Nigerians, Lanzer said. He made his comments following a tour of the Lake Chad basin region, which touches all four affected countries. The U.N. envoy stressed that while refugees fleeing Boko Haram violence were not currently a significant contributor to Europe's migrant crisis, that could change if the situation around Lake Chad remains dire. "Is that something that could be on the cards? Nigeria's President Muhammadu Buhari, who came to power in May, has instructed his military commanders to crush the insurgency by the end of the year. Lanzer offered broad praise for Buhari's response to the crisis. Al Jazeera and Agence France-Presse
‘Al-Sumait Prize’ board to meet Dec 7 to examine 2015 nominees - Projects for health award to be submitted before Dec 31 - ARAB TIMES KUWAIT CITY, Dec 5, (KUNA): Members of the Board of Trustees of Abdulrahman Al- Sumait Prize for African Development are set to meet in Kuwait next Monday to examine nominees for the 2015 prize, the first since its launch two years ago. His Highness the Amir Sheikh Sabah Al-Ahmad Al- Jaber Al-Sabah, during the November 2013 Africa-Arab Summit in Kuwait, announced the prize after late Dr Al-Sumait, a Kuwaiti medical doctor who dedicated his life to raising funds to support humanitarian and charitable projects in fields of health, education and food for the less fortunate in Africa. The board of trustees, chaired by First Deputy Prime Minister and Foreign Minister Sheikh Sabah Khaled Al-Hamad Al- Sabah, will discuss in their meeting in Bayan Palace how the $1 million prize be awarded whether to an individual, an institution or more than one person. The prize will be awarded in 2016.
AL-SUMAIT PRIZE - FOR AFRICAN DEVELOPMENT Kuwait Launches Initiative to Advance Food Security, Health and Education Development... -- KUWAIT CITY, Kuwait, December 7, 2015 Bill Gates shakes hands with Dr. Donald Kaberuka, former President of the African Development Bank. (PRNewsFoto/Kuwait Foundation) Facebook Twitter Pinterest Bill Gates shakes hands with Dr. KUWAIT CITY, Kuwait, December 7, 2015 /PRNewswire/ -- Kuwait today launched a major initiative to spur sustainable development across Africa with an annual prize recognizing the best research or development advances in food security, health and education that contribute to significantly solving development challenges facing African nations. (Photo: ) Named the 'Al-Sumait Prizes' after the late Dr. Each prize will encompass a sum of one million US dollars, a gold medal and a certificate of recognition to be awarded annually to individuals or institutions achieving a significant advance. The Board comprises prominent personalities in the field of development in Africa and renowned philanthropists, including H.E. Commenting, H.E. Dr.