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Service Design Amsterdam Customer Journey Lab Design Thinking

Service Design Amsterdam Customer Journey Lab Design Thinking
Related:  Parcours clientCriatividade e gestão da equipa

La modélisation du parcours client, première étape vers une expérience client réussie ! | Le Blog de la Customer Experience Imaginons que je décide d’aller au cinéma ce week-end. Plusieurs possibilités s’offrent à moi, puisque je ne sais pas forcément ce que je veux voir, où je veux aller, ou à quelle heure. Je peux choisir de me rendre dans la salle la plus proche de chez moi et d’aviser sur place, ou alors je peux comparer les différents établissements sur internet : Films à l’affiche, horaires, taille des salles, commentaires des clients, VO ou VF. Je peux aussi choisir de demander des suggestions au Twitter-verse ou à mes amis Facebook, aller chercher des critiques sur Google … Tout ça, c’est le parcours client. Et c’est loin d’être simple. On entend souvent parler de « parcours client » (ou, pour les plus bilingues du marketing, de « customer journey »), mais qu’est-ce que ça veut dire ? Le parcours client, c’était quoi avant ? Avant, c’était vraiment très simple : le faible nombre de canaux entraînait un parcours client relativement similaire pour tout le monde. Et aujourd’hui ? Et aujourd’hui ?

Design the new Business businessinsider You can't always wait for inspiration. Sometimes you have to hunt it down. Consider this list of tricks and strategies your roadmap, all planned out with the benefit of the latest research and expert advice. You might even bookmark this page -- chances are you'll need a creative boost before you know it. For the latest inspiration shortcuts, check out this exclusive Entrepreneur.com infographic. Click to Enlarge Related: What Really Fosters Innovation

Local Projects LocalProjects Projects Collaborative Storytelling 14 projects Mobile 8 projects Environmental Media / Films 25 projects Social Media 5 projects Multi-touch / Touchscreen 17 projects Websites 11 projects Programme de découverte du parcours client — Qmatic Déjà en 2008, Qmatic inventait Customer Flow Management (CFM) et rédigeait le premier article sur le sujet. Un travail révolutionnaire aujourd'hui copié et utilisé par de nombreuses entreprises dans l'industrie. Qmatic définit la CFM en tant que gestion du parcours client et l'expérience client depuis le premier contact jusqu’à la prestation finale. Il s'agit d'une méthodologie permettant de comprendre le parcours client afin de pouvoir fournir la meilleure solution possible pour chaque situation unique. Afin d'analyser et de comprendre le parcours client, Qmatic a conçu une approche systématique et un programme appelé « Découverte du parcours client » ou parfois appelé « Safari ». Au fil des ans, nous avons travaillé avec ce programme pour de nombreux clients et dans les secteurs clés dans le monde. Exemples de résultats et d'analyse de données provenant d'un programme de découverte du parcours client effectué par Qmatic dans la boutique du client.

Service Design Amsterdam Customer Journey Lab Design Thinking How to improve the Customer Experience of your Brand? The Customer Journey LAB provides an environment where TRUE customer centric service innovation takes place involving relevant stakeholders using a 'design driven' approach. We offer our creative LAB sessions for identifying improvements and new opportunities. Our creative thinkers can help your company improve the customer experiences of your brand using tools like: Customer Journey Mapping, Persona's, Stakeholder & Value Network Mapping etc.. We can use our creative space in Amsterdam to have the LAB sessions, but it can also be implemented as a continuous process in your organization. The LAB sessions deliver: Strategic guidance, Customer Insights, Service Improvements and New Service Concepts and Roadmaps for implementation. We have developed different modules to meet your companies needs: Customer Journey LAB - Module 1 Quick Insights through Customer Journey Mapping Customer Journey LAB - Module 2 Improve your Customers' Experiences

Coaching Tools 101 - 12 Awesome New Ways To Use The Wheel of Life in Your Coaching Practice - The Launchpad - The Coaching Tools Company Blog Traditional "Wheel of Life" Coaching Tool The "Wheel of Life" is a powerful coaching tool - and can be used in many different ways! In fact it may just be the best and most flexible coaching tool in our coaching toolbox - and that's why I wrote this longer than usual article chock-full of new ideas of how you can use "The Wheel of Life" in your coaching practices! As coaches, I think we get so used to seeing "The Wheel of Life" that we switch off. Oh - that old thing - AGAIN! The Wheel of Stress (or Wheel of Frustration). So, obviously you can use as many segments as you like on your wheels, you're not limited to 8 wheel segments - but it is easy to divide the wheel up this way! Final Tip: And whatever we've used the wheel for I like to ask this question when complete, "So, if this wheel represented your life/relationship/career/marketing strategy, is it a bumpy ride?" I hope this has given you some new ideas for using "The Wheel of Life" in your coaching practice. Find this helpful?

The Experience Cycle Written for Interactions magazine by Hugh Dubberly and Shelley Evenson. In this article, we contrast the “sales cycle” and related models with the “experience cycle” model. The sales cycle model is a traditional tool in business. The sales cycle frames the producer-customer relationship from the producer’s point of view and aims to funnel potential customers to a transaction. The experience cycle is a new tool, synthesizing and giving form to a broader, more holistic approach being taken by growing numbers of designers, brand experts, and marketers. The experience cycle frames the producer-customer relationship from the customer’s point of view and aims to move well beyond a single transaction to establish a relationship between producer and customer and foster an on-going conversation. We acknowledge the sales cycle model has value. Sales Cycle The “sales cycle” is a model commonly used in business. The sales cycle also refers to the time required to complete the sales process.

How Volvo Changed the Way We Travel? ← GoFoolish A decade ago, buses were built on truck chassis and were more or less a by-product of trucks. Body builders bought chassis primarily from Tata Motors and Ashok Leyland . The difference between city and inter-city buses, normal or deluxe, was just a stylish paint job . But the game changed when Volvo , a Swedish company bid for a tender by the Delhi Transport Corporation (DTC) in 1998 showcasing its B10LE low-entry city bus which drew a lot of attention. And thats marks the start of totally new era for luxury buses. This low-entry coach prompted more weighty concerns: Were India’s roads ready for rear-engine buses, and What about 10 times more cost than a normal state transport bus? Selling to state companies was proving tough. Volvo refused to compromise on product specifications . In 2001 – within a year of demonstrating the inter-city coach – Volvo sold 20 in India . The development of expressways helped things along.

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