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"Technology is going to turn the entire fashion industry inside out"

"Technology is going to turn the entire fashion industry inside out"
Fashion and technology: the digital revolution presents the "biggest challenge for fashion brands" according to digital fashion pioneer Francis Bitonti who asks: "How will an industry where value is communicated by exclusivity and craft cope with this new space?" (+ interview) The fashion industry has been slow to adapt to new technologies, says Bitonti, who warned: "Fashion brands are going to have to adapt to this, which is going to mean a shift in core values for many brands." The New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes. "We want to redevelop everything from design methodology to material and form, to distribution and production," he said. "This technology is going to turn the entire industry inside out." Read an edited version of the interview with Francis Bitonti below:

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What the Tech World Doesn't Understand About Fashion "We desperately need the fashion industry," proclaimed Ayse Ildeniz, VP of Intel's new devices group, in the Wall Street Journal recently. "The fashion industry understands the aesthetic sense, but also it is very much in tune with why a woman would wear something on her body." The luxury fashion world, on the other hand, has yet to warm to technology. How Technology is Driving the Fashion Industry Forward - Slyce BlogSlyce Blog You probably can relate to the idea of doing research on your phone to determine what shirt would look nice with your new pants while in a shopping mall or boutique. Or maybe you can relate to the practice of taking a picture of yourself in the changing room and having your friend or partner tell you whether they like what you’re wearing or not. A lot has changed in the fashion world in the last several decades, and I’m not talking about the demise of Juicy sweatpants or the disappearance of chain wallets. Technology has turned the entire fashion industry upside down – making all types of fashion more accessible to a large spectrum of consumers, but also more of a challenge for designers and retailers when it comes to competition. Beginning in the mid-1800s, fashion brands were sought through retail catalogues – allowing access from even the most remote locations. Manage Your Payments, Inventory & Costs With Technology

15 Examples of How Technology Innovates Fashion It was the great Coco Chanel who once said, “Fashion changes, but style endures.” Well, regardless of your thoughts on the matter, there’s another thing that changes along with fashion. It is technology. With the amount of innovation happening these days, it kind of makes sense to bring the two together. 5 Technology Trends Transforming the Fashion Industry By Anish Singh, CTO, Fashion GPS The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.”

Can tech give the fashion industry a sustainability makeover? - live chat Technology is revolutionising the way we use and relate to clothes. Last year, Google and Levi’s announced they were partnering on Project Jacquard to develop a fabric that can send commands to your smartphone via gestures like tapping or swiping. Ralph Lauren already offers a t shirt for a cool $295 (£210) that sends workout data to an iPhone, and Lady Gaga has brought 3D printing to the red carpet. But beyond the super hi-tech, others are working on merging technology and fashion to address environmental concerns. Rise of the new geeks: how the outsiders won Cheer up, Britain – the clever people have won at last. Just look around you. If you went to a music festival, visited the beach or left the house this summer you'll have seen incontrovertible evidence on T-shirts. They were everywhere, declaring the wearer to be a GEEK, NERD or DORK in that big fat confident slab-serif typeface that usually says you're talking to someone who proudly attends PENN or NYU. Topshop brought out the three designs last Christmas, contestant Jordan Lee Davies wore the Geek shirt on The Voice in April, and they they were bootlegged quicker than you can say "gaga artpop torrentz". By spring they were unavoidable, seen on the chests of schoolkids, Ibiza ravers and TOWIE nitwits alike, worn by everyone apart from, well … geeks, nerds and dorks.

Smart Textiles – Wearable Services 21 January 2015 till 22 February 2015 The exhibition presents prototypes, which are contributing to the field of health care, fashion and interior. To develop these complex Product Service Systems, textile producers teamed up with software and hardware engineering companies, service providers, designers, research institutions and creative hubs. The works shown are part of the Smart Textile Services project, a subdivision of the Creative Industry Scientific Program (CRISP). CRISP was established to develop a knowledge infrastructure that stimulates the continued growth of the Dutch design sector and creative industries. Smart Textiles Services had the goal to develop an inspirational test-bed, enabling textile developers to understand the multi-disciplinary opportunities and challenges of creating Smart Textile Product Service Systems.

Burberry uses first ever Snapcode to let in-store customers unlock online Snapchat content The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. The channel will also feature the full-length director’s cut and behind-the-scenes content from the campaign. The content will be available for two months. READ MORE: Burberry in Snapchat first as it premieres new fashion collection online Launching today (4 April) and directed by Oscar-winner Steve McQueen, the ad tells the story of a couple madly in love.

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