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Rise of the new geeks: how the outsiders won Cheer up, Britain – the clever people have won at last. Just look around you. If you went to a music festival, visited the beach or left the house this summer you'll have seen incontrovertible evidence on T-shirts. They were everywhere, declaring the wearer to be a GEEK, NERD or DORK in that big fat confident slab-serif typeface that usually says you're talking to someone who proudly attends PENN or NYU. Topshop brought out the three designs last Christmas, contestant Jordan Lee Davies wore the Geek shirt on The Voice in April, and they they were bootlegged quicker than you can say "gaga artpop torrentz".
"Technology is going to turn the entire fashion industry inside out" Fashion and technology: the digital revolution presents the "biggest challenge for fashion brands" according to digital fashion pioneer Francis Bitonti who asks: "How will an industry where value is communicated by exclusivity and craft cope with this new space?" (+ interview) The fashion industry has been slow to adapt to new technologies, says Bitonti, who warned: "Fashion brands are going to have to adapt to this, which is going to mean a shift in core values for many brands." The New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes.
Smartphones Make Catwalks Instantly Shoppable - BoF - The Business of Fashion NEW YORK, United States — Fashionistas who want the latest looks from New York’s Fashion Week no longer need an invite to the exclusive event. A group of tech savvy women are making designs from the catwalk instantly shoppable for deep-pocketed consumers thousands of miles away. Only the invitees used to be privy to the runway collections before they graced the pages of Vogue or Harper’s Bazaar weeks later. Even then, those designs wouldn’t reach the hands of well-heeled consumers for half a year, through the highest-end department stores or the fashion houses themselves.
Will tech and fashion decide each other's future? As spring/summer 15 welcomes a new generation of collaboration between fashion houses and tech giants, Steve Salter investigates how technology is shaping fashion’s future. "I think the most surprising thing has been the speed at which technology is being adopted and how ubiquitous it becomes," Natalie Massenet noted when I interviewed her last year. "You can be left in the dust," she warned. It is a combination of this fear and the thrill of pushing the industry forward, that nudges fashion into the arms of technology. Both pursuits tease today with the fruits of tomorrow. Increasingly, as they acknowledge one another's strengths and weaknesses, both are seeing the value in sowing their seeds together and ripening as one.
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What the Tech World Doesn't Understand About Fashion "We desperately need the fashion industry," proclaimed Ayse Ildeniz, VP of Intel's new devices group, in the Wall Street Journal recently. "The fashion industry understands the aesthetic sense, but also it is very much in tune with why a woman would wear something on her body." The luxury fashion world, on the other hand, has yet to warm to technology. Yes, there are designers that lend their names to wearables (for a good price, most likely) and there are fashion executives being recruited to work at the Amazons and Apples of the world (for great salaries, I'm sure). But at the biggest fashion houses in Europe, there is a general disdain for the connected future that the tech world fetishizes. "We don't like [e-commerce].
15 Examples of How Technology Innovates Fashion It was the great Coco Chanel who once said, “Fashion changes, but style endures.” Well, regardless of your thoughts on the matter, there’s another thing that changes along with fashion. It is technology. DIY Magazines This article was originally published in Domus 961 / September 2012 What decades of magazine design have put together, it has taken only a few years of apps to rent asunder. As mainstream print publications awkwardly rework themselves for Web and tablet, a set of websites and apps has created an alternative model for consuming, saving and sharing media. They are social, they are publication agnostic, and more often than not, they treat magazines, newspapers, blogs and catalogues as a kit of parts to be disassembled at will. Your will. You choose your apps, your bookmarklets, your pins, and what you are doing is assembling your own perfect publication.
Topshop Social Catwalk For Spring Summer 2015 At London Fashion Week [Getty] On the 14th September at 3pm Topshop Unique will be showcasing its Spring Summer 2015 collection and we can. not. wait. After last season’s show, which combined virtually reality with a live stream straight from the catwalk in London’s Tate Modern, we were expecting more of the same this year. But the high street giant is going one step further and presenting its ‘most social catwalk show yet’.
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Fashion meets the future as garments go hi-tech Social media users curate the runway at Fyodor Golan's London Fashion Week show An interactive garment created by Nokia Lumias became the world's first interactive smart skirt Celebrities including Alexa Chung and Pixie Geldof whip out their smartphones on the front row at London Fashion Week Apple launched its smart watch in September, allowing users to call and message friends with a click on the device Ralph Lauren's biometric shirt tracks your body's data before sending it to your smartphone