"Technology is going to turn the entire fashion industry inside out" Fashion and technology: the digital revolution presents the "biggest challenge for fashion brands" according to digital fashion pioneer Francis Bitonti who asks: "How will an industry where value is communicated by exclusivity and craft cope with this new space?" (+ interview) The fashion industry has been slow to adapt to new technologies, says Bitonti, who warned: "Fashion brands are going to have to adapt to this, which is going to mean a shift in core values for many brands." The New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes. "We want to redevelop everything from design methodology to material and form, to distribution and production," he said. Bitonti berated the mainstream fashion industry for not being quicker to embrace technology. We don't live in a time for concepts and drawings.
Fashion’s big brands follow the money to join the wearable tech revolution | Technology We’ve all been there. You rush out of the house to catch the train to work, elbow your way into a seat and immediately reach for your smartphone. But it isn’t there. Cue sense of panic as you contemplate a day (an hour!) without being connected. But, in the future, as you look down in despair, you may suddenly realise that at the last minute you threw on your two-in-one ready-to-wear “smart” jacket with built-in phone and Twitter feed. It might sound like the stuff of sci-fi, but clothes that double up as smartphones aren’t as far away as you might think. From its studio in Shoreditch in east London, Rosella and her team have been fusing technology with clothing for a decade and have a reputation for coming up with some of the most innovative stuff. Britain – and London especially – has long been seen as a trendsetter in smart clothing. One big brand name that’s keen to talk about wearables is Ralph Lauren. But why now?
Sustainability in the Fashion Industry - Supply Chains Effect on the Environment As one of the biggest players in the global economy, the fashion industry has a responsibility to help protect the environment. We’re commemorating this Earth Week by asking some tough questions about our impact on the planet and what we can do about it. We’ll also be profiling people and companies who are instigating change. I used to have nightmares about plastic. The World Without Us is one of the seminal texts of my life. “Supply chain.” “According to fashion theory, there are 101 stages in the supply chain, the first being ‘designer attends fabric show’ and the last, ‘order ready for shipment,’” writes Lucy Siegle in her book To Die For, a useful primer on the subject. In the era of hypercapitalism, the typical fashion supply chain is vast and Rube Goldberg-esque. See what I mean about a machine? So I’m going to try to make this interesting. Now imagine that the ubiquitous garment at the center of this Hollywood pic is: Jeans. The impacts of the fashion supply chain are vast.
15 Examples of How Technology Innovates Fashion It was the great Coco Chanel who once said, “Fashion changes, but style endures.” Well, regardless of your thoughts on the matter, there’s another thing that changes along with fashion. It is technology. By combining style and functionality, there have been a few people who have taken fashion to the next level. We can’t say for certain if they’ll actually catch on but these futuristic fashion styles do look pretty awesome. Recommended Reading: 10 Upcoming Technologies That May Change The World CHBL Jammer Coat This coat is designed by an Austrian architecture company, Coop Himmelb(L)au and you can use it to disappear. Rain Palette Since acid rain remains a threat to public health nowadays, the Korean-born, London-based designer Dahea Sun had invented a natural cabbage dyed dress that could act as a pH indicator when rain falls onto the fabric. BB. Karma Chameleon Project What if your energy could be harnessed and used to change the display of a specific fabric? Gaze activated dress
This London Fashion Week, We're Uniting the Realms of Fashion and Technology | Henry Holland I cannot believe it is almost that time of the year again - London Fashion Week. With just four days to go until the big night - Saturday 19 September, when friends, family and the media will gather to support my spring summer collection - the office is beyond crazy. Everything kind of builds to a grand crescendo as we frantically get every item of clothing finished to perfection, keeping everything and everyone involved in check. Little sleep, early starts, and lots of caffeine. So much more goes into a fashion show than just the amazing clothes and to call it "full-on" would be an understatement. And as all of this preparation takes place, I obviously need to continue running my business. So, yes, it's all a bit manic but it's rather fun manic. As well as previewing my collection, my catwalk show is set to be extra fascinating this year, thanks to a project I've been working on with the techies over at Visa's innovation hub, Visa Europe Collab.
Faux Fur is the Only Responsible Choice A response to Mark Oaten’s article “Faux fur is more than faux pas, it’s poison”. Real fur sales are experiencing a dramatic drop since 2014 while the faux fur sector is enjoying a remarkable boom with a 10% increase in demand. This might explain why Mark Oaten, head of the International Fur Trade Federation, has been constantly trying to denigrate the faux fur sector. More and more fashion houses and even luxury brands are falling in love with faux fur. New technologies make it more lustrous and softer than ever. As the founder of a website and a blog dedicated to promote the use of faux fur in fashion, I had the opportunity to meet students in fashion schools to talk about faux fur in order to breakdown prejudices associated with that fabric. Although avoiding factory farming is a significant step for many of them the question of the environmental impact of faux fur remains a crucial factor. Faux fur is a smart choice Mark Oaten said faux fur is poison.
Burberry uses first ever Snapcode to let in-store customers unlock online Snapchat content The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. The channel will also feature the full-length director’s cut and behind-the-scenes content from the campaign. The content will be available for two months. READ MORE: Burberry in Snapchat first as it premieres new fashion collection online Launching today (4 April) and directed by Oscar-winner Steve McQueen, the ad tells the story of a couple madly in love. From 25 April, there will be scent-dispensing posters in Knightsbridge, London, which will spray the fragrance directly onto the user’s wrist when inserted underneath the sensor. Customers are able to personalise their Mr. This is not the first time that the brand has used Snapchat and personalisation to engage consumers.
London Fashion Week 2015: From catwalk to High Street 24 February 2015Last updated at 19:03 ET By Harriet Hall BBC News Inside London Fashion Week Twice a year, London's grand neoclassical Somerset House, welcomes a tumult of fashion designers and their models dressed in their finest gladrags. The courtyard becomes the centre of London Fashion Week - a far cry from the building's sober past as home to the Inland Revenue. This year sees the event's 61st year, during which more than 250 designers will showcase their collections for autumn and winter to a global audience. For those outside the fashion industry, it can be difficult to appreciate why this week is so important. Indeed, watching the crowds teetering on vertiginous heels, heads topped with designer sunglasses, arms toting handbags and hands clutching smartphones, it is easy to understand why. Yet while it may look like a big party to outsiders, the week is a crucial one for the industry. Some catwalk fashions may seem outlandish or frivolous.... Trickle-down trends “Start Quote
Brexit causes dramatic drop in UK economy, data suggests Image copyright Getty Images Britain's decision to leave the EU has led to a "dramatic deterioration" in economic activity, not seen since the aftermath of the financial crisis. Data from IHS Markit's Purchasing Manager's Index, or PMI, shows a fall to 47.7 in July, the lowest level since April in 2009. A reading below 50 indicates contraction. Both manufacturing and service sectors saw a decline in output and orders. However, exports picked up, driven by the weakening of the pound. The report surveyed more than 650 services companies, from sectors including transport, business services, computing and restaurants. It asked them: "Is the level of business activity at your company higher, the same or lower than one month ago?" It also asked manufacturers whether production had gone up or down. The PMI is the first significant set of data measuring business reaction to the result of the UK referendum. Business Live: Pound tumbles Chancellor may 'reset' economic policy 'Record slump' 'No surprise'
Can New Technologies Thwart Counterfeiters? | Fashion-Tech | BoF LONDON, United Kingdom — Earlier this month, Jack Ma, chairman of Chinese e-commerce giant Alibaba, made headlines when he declared that counterfeiters can “make better quality, better prices than the real product.” Ma’s comment, made to investors at a company meeting, came during an ongoing dispute over Alibaba’s induction into the International Anti-Counterfeiting Coalition (IACC). After Alibaba joined in April, IACC members Michael Kors, Gucci America and Tiffany & Co. all quit the US-based lobbying group in protest over the sale of counterfeit goods on Alibaba and its affiliate sites. In May, the IACC suspended Alibaba’s membership. Ma’s comments reflect how rapid technological advancements have made it possible for counterfeiters to mimic luxury manufacturing processes, techniques and materials to produce almost-authentic fake goods, which can then be easily advertised, sold and distributed online. However, some luxury companies are harnessing new technologies to fight fakes.
10 Influential Fashion Designers You’ve Probably Never Heard Of It’s curious to wonder why some designer’s legacies are preserved and others fall to the wayside. Is it the lack of PR, no heir to the design house or were they just bad designers? While certain designers of the past are remembered today for their ingenuity or are attributed with the "invention" of a particular garment, such as Mary Quant and the miniskirt, scores of designers--like Redfern, Lucile or Mainbocher--who were widely influential in their time have seemingly been forgotten. The task of resurrecting these legacies thus falls upon the fashion historian, so sit back for a mini fashion history lesson of 10 fashion designers you've probably never heard of but should definitely know. For more fashion history by Part Nouveau, click here. John Redfern - The Tailor Designer English designer John Redfern, operating predominately under the name John Redfern and Sons, was a widely influential designer in the late 19th century. Jacques Doucet - The Art Collector Designer
Global fashion industry statistics - International apparel Total trade of clothing and textiles: 726 billion dollars The most traded apparel and textile products are non-knit women’s suits, knit sweaters, knit T-shirts and non-knit men’s suits. Non-knit women’s suits: 54.6 billion dollars, 7.5 percent Knit sweaters: 52.8 billion dollars, 7.3 percent Non-knit men’s suits: 43.4 billion dollars, 6 percent Knit T-shirts: 36.9 billion dollars, 5.1 percent Knit Women’s suits: Knit women’s suits: 28.2 billion dollars, 3.9 percent Light rubberized knitted fabric: 23.9 billion dollars, 3.3 percent Synthetic filament yarn woven fabric: 20.9 billion dollars, 2.9 percent Raw cotton: 18.9 billion dollars, 2.6 percent Non-retail synthetic yarn: 18.8 billion dollars, 2.6 percent China is the largest exporter of apparel in the world, it has exported for 265 billion dollars in 2014. India is the second largest exporter with 38.7 billion dollars of clothing exports. Total trade of footwear and headwear: 139 billion dollar