There's been a few private and public discussions about Parametric IFC and IFC for Content. As a prelude refer to http://mdradvies.blogspot.nl/2013/10/ifc-for-content.html and perhaps we need a twitter hash tag? Manufacturers and suppliers are caught in a difficult situation at the moment about generating BIM data and leveraging the best value (and success) in doing so. There is obviously a cost in preparation and there is little choice at the moment but to either generate pick which BIM software that native content can be created for or generate IFC as neutral data. Budget, time and expertise constraints make it highly unlikely anyone will author native content for all BIM software (and is a lot of duplicated effort). Current BIM software capability with IFC is presently leads to a lot of frustration and poor performance, but I don't think it has to be that way and will try to convey that with this blog post.
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