How social media is reshaping news
The ever-growing digital native news world now boasts about 5,000 digital news sector jobs, according to our recent calculations, 3,000 of which are at 30 big digital-only news outlets. Many of these digital organizations emphasize the importance of social media in storytelling and engaging their audiences. As journalists gather for the annual Online News Association conference, here are answers to five questions about social media and the news. How do social media sites stack up on news? YouTube is the next biggest social news pathway — about half of Americans use the site, and a fifth of them get news there, which translates to 10% of the adult population and puts the site on par with Twitter. 2 How do social media users participate in news? 3 How do social media users discover news? 4 What’s the news experience like on Facebook? 5 How does social media impact the discussion of news events?
Related: Background Reading Material on Social Media
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