Fashion Brands, Social Media and Real Time Live Streaming «FMM
Alexander McQueen A few announcements in the past couple of weeks have made me ponder the place that real-time social media plays in fashion events. During Toronto Fashion Week, all social media was forbidden during events and shows; organizers blamed weak ticket sales for this shortsighted decision. The media (traditional and “new”) and readers agreed that wasn’t the way to go and some critics even went as far as to say it set the industry back several years. As we discussed in “Fashionably Late to the Party“, it’s only to a brand’s, retailer’s or event’s advantage to leverage the power and the speed with which information is spread across social networks. Alexander McQueen made a bold decision during NYFW S/S 2010 to live stream his show straight from the runways. 1. 2. 3. 4. Twitter: Alexander McQueen Consumer Trends So what actually happened when McQueen streamed his show on Tuesday? How McQueen could have made the experience even better:
Glastonbury festival 2015 tickets sell out in record time
Tickets for next year’s Glastonbury festival have sold out in record time. Tens of thousands of music fans were left disappointed after the £225 tickets were snapped up in just 26 minutes. Emily Eavis, the daughter of the Glastonbury founder Michael Eavis and co-organiser of the festival, tweeted: “We have sold out, thank you to everyone for supporting us and I’m sorry to those of you who have missed out.” — Emily Eavis (@emilyeavis)October 5, 2014We have sold out, thank you to everyone for supporting us and i'm sorry to those of you who have missed out. — Emily Eavis (@emilyeavis)October 5, 2014I'm sorry to everyone who missed out, so wish we could get everyone in. See Tickets, the company selling the coveted passes, said: “Tickets sold out in record time – sorry to everyone who didn’t get tickets. The 150,000 tickets were bought up even before the festival line-up has been announced, but there are rumours Fleetwood Mac and Queen could headline next year.
London Fashion Week 2015: From catwalk to High Street
24 February 2015Last updated at 19:03 ET By Harriet Hall BBC News Inside London Fashion Week Twice a year, London's grand neoclassical Somerset House, welcomes a tumult of fashion designers and their models dressed in their finest gladrags. The courtyard becomes the centre of London Fashion Week - a far cry from the building's sober past as home to the Inland Revenue. This year sees the event's 61st year, during which more than 250 designers will showcase their collections for autumn and winter to a global audience. For those outside the fashion industry, it can be difficult to appreciate why this week is so important. Indeed, watching the crowds teetering on vertiginous heels, heads topped with designer sunglasses, arms toting handbags and hands clutching smartphones, it is easy to understand why. Yet while it may look like a big party to outsiders, the week is a crucial one for the industry. Some catwalk fashions may seem outlandish or frivolous.... Trickle-down trends “Start Quote
Luxury Brands Using Social Media Marketing Online «FMM
Louis Vuitton - Ad Campaign How Should Luxury Brands Engage in Social Media? This past week, Women’s Wear Daily released an extensive recap of the WWD Luxury Forum. Ogilvy Digital 360′s Rohit Bhargava and Forrester Research Analyst Jeremiah Owyang recently compiled better practice recommendations for luxury brands venturing into the social media arena. Can luxury retailers venture into social marketing without losing their prestige, aspirational values and sophistication? “Luxury brands are the IDEAL brands to be using social media and that social networking, microblogging and online content creation represent big opportunities for these brands to really stand out, improve their customer loyalty, drive sales and, in fact, maintain the image they have worked hard to create for their brands”, says Bhargava. In order for luxury brands to distinguish themselves diluting their brand, Owyang suggests that luxury brands: 1. 2. 3. Fashism.com 4. 5.
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Fashion Innovations in 3D Printing
Iris van Herpen & Daniel Widrig's 2010 collaboration with .MGX by Materialise TICKETS SOLD OUT!View the event on Livestream. As part of the Computational Fashion program series, Eyebeam presents an exciting event featuring designers and producers using cutting edge 3D printing techniques to push the boundaries of fashion. From the runway to the DIY hackerspace, 3D printing and rapid prototyping have become an increasingly popular and accessible way to produce objects that are both highly complex and easily replicable. Join us as our featured presenters discuss and demo their work, highlighting unique collaborations taking place in NYC between fashion designers, technologists, and manufacturers. PresentersJoris Debo, Creative Director (.MGX by Materialise)Duann Scott, Designer Evangelist (Shapeways)Bradley Rothenberg, architect and Gabi Asfour, designer (threeASFOUR)Alexandra Samuel, Dan Selden, and Ross Leonardy (Crowd Control) Presentations followed by reception
Future Of Fashion: Technology On The Catwalk
By Tom Cheshire, Technology Correspondent One thing never goes out of fashion: talking about wearable technology at London Fashion Week. The jamboree shows up twice a year and technology is always at the forefront - whether it's Burberry live streaming their shows, or exotic LED dresses. Problem is that wearable technology has never been very wearable, nor very technological. Is this year any different? Well, perhaps we’re seeing wearable technology disappear, finally. Lauren Bowker is the founder of The Unseen, a label that uses advanced materials to visualise 'unseen' things like digital data. A dress designed by CuteCircuit using tech-centric threads The piece itself is closer to a sculpture than anything else, and very subtle. Video: Apple Enters Wearable Tech Market "We're not necessarily interested in implementing wires and lights and going down the wearable computing route. Video: Wearable Tech Data Worries Video: Wearable Tech: Hit Or Miss?
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Fashion meets the future as garments go hi-tech
Social media users curate the runway at Fyodor Golan's London Fashion Week show An interactive garment created by Nokia Lumias became the world's first interactive smart skirt Celebrities including Alexa Chung and Pixie Geldof whip out their smartphones on the front row at London Fashion Week Apple launched its smart watch in September, allowing users to call and message friends with a click on the device Ralph Lauren's biometric shirt tracks your body's data before sending it to your smartphone Google Glass is often credited as the trailblazer of wearable tech, and the product has since been adopted by designer Diane von Furstenberg Jawbone Up tracks weight and fitness through its wristband and smartphone app, helping to integrate health management into your daily routine Fitbit has proved to be one of the most popular wearable creations, helping to fuse the gap between fashion and technology. Futuristic fashion "We have become better online than in stores.
