Les 20 tendances 2011 par Trend Hunter Mardi 11 janvier 2011 2 11 /01 /Jan /2011 07:50 Le chasseur de tendances Trend Hunter vient de libérer une vidéo passant en revue le 20 tendances qu'il prédit en 2011 : Via : Kinoa Le Blog Billets en relation : Partager l'article ! inShare Par Julien Bonnel - Publié dans : Marketing 2 Les futures tendances de l'e-pub - À la une - e-marketing.fr © Fotolia/Frank Axelsen Touché, mais pas coulé. De tous les médias, Internet est le seul dont les recettes publicitaires ont progressé en 2009. Mais avec seulement 6 % de croissance, contre 23 % en 2008, il n'a pas totalement échappé à la crise. Quid des investissements en 2010 ? Multiplication des invendus Marianne Bellamy, (Groupe Hi-Media) : « 2010 sera l'année du déploiement des campagnes de ciblage comportemental. » Difficile pour autant d'oublier que les prix de l'e-pub ont fortement chuté en 2009. Une autre tendance de fond devrait se poursuivre en 2010 : il s'agit des modèles à la performance. D'autres acteurs, des régies notamment, font de la performance leur coeur de métier. Le ciblage comportemental : testé et approuvé Autre tendance marquante : l'ascension des investissements réalisés en affiliation. « De plus en plus d'acteurs importants, comme Levi's, se lancent dans l'affiliation », constate Christophe Bosquet, directeur associé de la plateforme Effiliation. Tous vidéonautes
Social Media Trends in 2011 Although 2010 saw an increase in brands using social technologies, most posts on Facebook Pages and Twitter accounts were merely announcements or redirects to a corporate website. As companies become more familiar with the etiquette and overall landscape of the Social Web, 2011 will see a truer form of engagement between business and consumer. My predictions - with some personal hope mixed in: Businesses open up... finally Brands will move past monitoring social chatter and repurposing corporate snippets from their websites on to social profiles. Commercialization of the Social Web Is history repeating itself? Location apps target new industries While socially checking in to a favorite store and receiving an immediate discount via text or some other messaging technology is fun, geo-location applications will begin to target other industries with different needs. Social connections harder to earn Users will get choosy. Connect: Authored by: Natasha Netschay Davies See complete profile
Armano & Rubel: 11 Trends To Watch For 2011 Our friends David Armano and Steve Rubel over at Edelman digital have put together a smart report that highlights eleven trends to watch in 2010. A common theme that runs through them is information overload and how we deal with it. The 11 curated trends are: Attentionomics – Marketers begin to realize the value of attention and not just reach in driving conversionDigital Curation – The plethora of content will give rise to digital curators who can separate art from junkDeveloper Engagement – Marketers typically don’t try to court developers, but that’s all about to changeTransmedia Storytelling – If there’s one constant it’s that humans crave stories. Technology creates new expectationsThought Leadership – Companies recognize they must activate credible individual expert voices who can create contentThe Integration Economy – Social media efforts can no longer exist in fragmented, non-formal initiatives. Edelman Digital
Interview: Tim Brown of IDEO on 'Design Thinking' In this interview from TAXI, Iliyas Ong looks at 'design thinking' with IDEO president, Tim Brown. Brown explains how design thinking is a way to leverage innovation and address bigger challenges and issues worldwide, a tool essential to the success and growth of any organisation. "The problem with design," declared IDEO president Tim Brown at a lecture in Singapore recently, "is that it got small." He is speaking about 'design thinking,' a philosophy that aspires to make design 'big' again. The Palo Alto-based IDEO is one of the largest 'design consultancies' around, with offices in Chicago, London, Shanghai and other top cities. IDEO isn't your normal design studio. "At its simplest level," Brown explains, his tone sprightly despite the jet lag from an eight-hour flight, "it's about using the processes that designers have used for many years but applying them to a broader set of challenges both in business and society." If it sounds vague, it probably is. So how does it all work?
A Look Into the Obsession with Facebook (INFOGRAPHIC) Facebook has revolutionized the web, becoming one of the major players in Social Networking and growing to obtain more daily views then Google, Facebook is unstoppable. No wonder why people can't stop using it! We have teamed up with Online Schools to give you this informative breakdown of how people use facebook showing you that this is a more powerful addiction that many drugs. Created by: www.OnlineSchools.org About Darth Dave I keep the site running and in shape, all articles listed under me was from the previous version of this site. 6 Predictions for Digital Advertising in 2011 Jesse Thomas is the CEO and Founder of JESS3, a Creative Interactive Agency. JESS3 designs products and experiences for brands like Google, Nike, Facebook, MySpace, C-SPAN, Microsoft and NASA. "Likes," views and followers were all the rage in 2010. On the flip side, as consumers incorporate social media more into their daily lives, alternatives to the “big three” in the form of niche and location-based social networks have increased in appeal. Below are six predictions for digital advertising in 2011. 1. Location-based advertising will continue to grow in 2011 as Facebook expands the technology with its location platform, Places. 2. The coolest job in advertising used to be working for an agency in New York City or Chicago, but these days the dream jobs are at Facebook and Twitter. 3. 4. 5. Social media has empowered brands to break their own news instead of relying on advertising or PR to disseminate their message.
The Smarter City Skip to main content Welcome to TheSmarterCity Airports Energy Safety Healthcare Retail Traffic Services Education Development Communications Rail Introduction Healthcare Education Traffic Airports Rail Energy & Utilities Social Services Public Safety Retail Communications Economic Development Services Financing Work with us to finance your services solution Learn more %%sidebarspace%% Resources Connect with us Key topics Information for Shop & buy About IBM Popular links Footer links 17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein Following are my personal views on what will be interesting and important in the world of digital marketing and e-commerce for 2011. I haven’t given extensive justification for any of these. It’s just what I feel to be likely from my many conversations with industry influencers. I’d be very interested to hear your thoughts, or feel free to post a link to your own predictions. 1. My overall feeling for 2011 is that there isn’t anything ‘brand new’ on the immediate horizon that is going to create a fundamental shift, like search once did, or Web 2.0, or social media etc. 2011 will be somewhat less about talk and more about action. 2. We ran our first JUMP event in 2010 and will do so again at JUMP 2011. So this trend isn’t going away anytime soon and will continue to be an important focus for all marketers in 2011 and beyond. Interestingly, if anything, 2010 was most interesting to me not for the (obvious and continued) rise of digital as a medium, but for the renaissance of ‘old media’. 3.
Ridley Scott to crowdsource documentary via YouTube | Technology Ridley Scott, director of films such as Gladiator and Alien, is to crowdsource a feature length documentary by getting members of the public to post snippets of a day in their life on YouTube. Scott, who is collaborating with the State of Play director Kevin Macdonald and YouTube, intends to create a feature length documentary based on the clips called Life in a Day. The project aims to get individuals to upload to YouTube footage of a moment in their lives on 24 July. Individuals whose footage makes it into the final film will be credited as co-directors and 20 will be flown to the Sundance Film Festival in January where the film will have its premiere. "Life in a Day is a time capsule that will tell future generations what it was like to be alive on 24 July 2010," said Macdonald, who will direct the project. The project will be executive produced by Scott and produced by his company, Scott Free Productions.