21 Actionable Growth Hacking Tactics Update: Interested in even more Growth Hacking tactics? Buy my book of 100 practical growth hacking tactics! In this deck you will find 21 different areas of startup marketing where you can employ growth hacking tactics. I enjoy presentations with lots of actionable content so that's all this is. On Slideshare: Actionable Growth Hacking Tactics Growth Hacking is just a good way to describe how marketing is done at a startup. There is a particular focus on the application of technology. The deck speaks mostly for itself, but I'll add some minimal notes between them in this post. A good growth hacker needs to focus on two types of growth. Knowing the language of the customer refers to understanding how the customer articulates a problem to themselves. Even if you don't have budget for paid search, Google Adwords is an incredibly useful tool for an early stage startup. Buy the Growth Hacking Handbook for even more growth tactics!
Get data from Facebook with Excel 2013, Power Pivot and Power Query First of all happy new year! Lets make it a great Power BI year, one of my resolves is to do more blogging this year. My wife was talking to me about the need for her to get some information from a Facebook page she is admin for. A project that is getting more and more traction across the us and the globe is the “buy nothing project” ( . This project is a hyperlocal Facebook group that enables members to post anything you’d like to give away, lend, or share among neighbors in the same city. Instead of buying it in a store you can get it from a neighbor who doesn’t need to have that specific item any more. In the project admins group a thread got started on how to get more information on these local group. And I managed to get it working so lets take a look at how this works. In order for you to be able to do this you need to install: Excel 2010 with PowerPivot for Excel 2010 and Power Query or Excel 2013 (most versions) with Power Query. and or
Growth Hacking 101 Howdy, Munchkins! This is exciting as exciting can be, because after 8 months of developing our website (well, it could have taken us a week but our clients meant more to us) we finally get to sit down and start sharing our knowledge with the world. So, you may have noticed that Ranky isn’t your ordinary munchkin, the one you can find in every mud hut or a cave near you. Ranky is a Growth-Hacking munchkin, and so we feel the responsibility to elaborate a bit on just what the f*ck that is. Growth Hacking’s Historical Big-Bang I have known this story for 10 years, but only when the blogosphere started yapping about it, did it hit me: This is the first online Growth-Hacking incident, and it’s freaking awesome. Back in 1996, a couple of employees in a Technology firm developed a small web-based emailing platform, to keep the bosses from monitoring their private messages. What happened then, you ask? Fun Fact: One of the Co-Founders was Indian-American. No Wrongs, No Rights, Just GROWTH A. B. C.
Definitive Guide to Growth Hacking What is Growth Hacking? Growth hacking is so misunderstood that there is a desperate need for this chapter. Few concepts have been as polarizing and revolutionary, simultaneously. Two chasms have already been crossed. Futurs ex-consultants ! - Hey Consultant, Intro to Growth Hacking Pintrest, Facebook, Zynga, Dropbox, AirBnb… What do they all have in common? They’ve all used growth hacking techniques to grow their user base from zero to millions (and sometimes hundreds of millions). Growth Hacking isn’t viral marketing (although viral marketing is part of it). The term “Growth Hacking”, invented by Sean Ellis, and made popular by Andrew Chen, a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” In a recent post, TechCrunch defined the three characteristics of a Growth Hacker as follows: Growth hackers have a common attitude, internal investigation process, and mentality unique among technologists and marketers. First Steps in Growth Hacking for Startups Acquisition - Get people to hear about your product from press, blogs and social channels. Growth Hacking Resources: Eze Vidra
What is growth hacking? Just when you think you can know everything there is to know about digital marketing, someone slaps you in the face with a new phrase. During my first year at Econsultancy I’ve been making a point of writing beginner’s guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too. Today I’ll be looking at growth hacking. Of course the phrase ‘growth hacking’ isn’t actually that new. Let’s check Google Trends for the term. July 2012 saw the beginning of the rise of growth hacking. So why explore it now? Which then led to the following mini debate… Growth hacking or just good marketing? And then when we’re done we can spend some time figuring out what ‘fwiw’ means. Definitions of growth hacking I feel immediately resistant to any term that uses the word hacking, as the connotations rarely seem positive. First let's take a look at a few different sources for a definition before resorting to Wikipedia. And that’s what shakes things up.
Comment obtenir 100.000 emails ciblés avec un budget de 1000€ Dans cet article dédié à l’email marketing, nous allons voir comment récolter 100.000 emails ciblés pour un budget de 1000€ à 5000€ et ce, rapidement. Bien entendu, la promesse est très forte et vous ne récolterez pas forcément 100.000 emails. Je suis parti sur ce chiffre pour vous donner un exemple concret d’un entrepreneur qui a parfaitement réussi à atteindre une base de données de cette taille avec un tout petit budget… Le nombre d’emails que vous pourrez récolter va dépendre de votre secteur d’activité, de la taille de votre marché ou encore de la réactivité de vos prospects face à l’email marketing. Dans cet article nous allons donc voir : Quel est l’intérêt de collecter des emails et de se bâtir une liste de prospects ciblés ? J’ai déjà parlé à de nombreuses reprises de l’intérêt de l’email marketing mais un petit rappel ne fait pas de mal. Ensuite, certains sites e-commerces veulent toujours envoyer directement les internautes vers une page produit. Source Image : Shutterstock
Resources for Growth Hacking A week after release, Growth Hacker Marketing is not only a #1 business bestseller on Amazon, but I ended up writing a lot of articles in support of the book. I also did a fair amount of interviews and videos (some of which are still on their way). Before I go any further, I wanted to everyone for their support and say that I hope you’ve enjoyed the book. Anyway, I thought I would collect them all the articles in one spot for people who wanted to read them or who are looking to get started with growth hacking. What Is Growth Hacking?
3 conseils pour les débutants de l'A/B testing Avec quelques années au compteur, la pratique de l’A/B testing est désormais reconnue par les directions e-commerce comme une des cordes nécessaires à leur arc pour l’amélioration de leur taux de conversion. Pour rappel, la technique consiste à comparer une page web avec une ou plusieurs variantes afin de savoir quels éléments vont convertir le mieux. Dans un sens, l’A/B testing permet de mieux connaitre vos visiteurs et d’adapter votre site à leurs attentes. Si la pratique est de plus en plus répandue, il reste cependant ardu de s’y lancer corps et âme sans quelques conseils. 1/ Avant de vouloir maximiser vos conversions, créez votre trafic ! Pour se lancer dans la pratique de l’A/B testing, il est indispensable que votre trafic soit suffisamment important afin de pouvoir obtenir des résultats de tests statistiquement fiables. Il est communément admis qu’il faut un trafic mensuel minimal de 100 000 visites pour se lancer dans l’A/B testing.
The Best B2B Growth Hacks - 21 Tactics to Test As you are all probably tired of hearing by now, growth hacking is not simply a series of tricks or tactics, but a mindset to do what it takes to grow a company. It is data-driven and dovetails quite a bit with online marketing. Each of the 21 B2B growth hacks listed here is an article in itself, but I’m going to keep it brief. Many B2C growth hacks can be creatively tweaked to be valuable as B2B growth hacks. My favourite recent out-of-the-box B2B growth hack is from Buzzfeed in 2013. As to the success of the growth hack, time will tell. When you read each of these hacks, think about how they could be adjusted to match your business goals. 1. The forms of content that generate most B2B leads are ebooks, slideshares and webinars. A tactic I like to use is to create an article first, and then convert it to the other forms listed above with refinements from comments and feedback. Shareability is also extremely important. 2. Source: LinkedIn LinkedIn is THE B2B social network, hands down.