PHILANTHROPY 2173 Elaine Fogel - Totally Uncorked on Marketing 5 Tools to Battle Social Media Content Overload This is a guest blog post by Leo Widrich, co-founder of Buffer, a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Nova Spivack mentioned that this will cause a Sharepocalypse to happen. Finding the right filters to optimize both sharing and consuming content is one of the most important ways of dealing with this information overload. The current landscape of tools available to you is abundant, so let's narrow it down to 5 awesome tools that will help you battle social media content overload. 1. This tool allows you to connect your Twitter, Facebook, and Google account to feed it with the most popular stories in your network. The suggestions are top notch, as the algorithm has been refined a lot in recent months to show top stories that suite your preferences well. 2. 3. 4. 5.
Social media marketing for non-profits – by John Haydon Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits The guide to social media success - Simply Business According to our latest SME Trends Survey* - 67.59% of UK SMEs plan to incorporate social media into their marketing mix within the next twelve months. However, the road to social media success is a rocky one - so to help, we've put together this step by step guide. We wanted to create something that would act as both a process flowchart and a resource guide. How to use the guide: 1) Click here 2) Go to 'Start' 3) Move through each of the questions and follow the 'yes' or 'no' arrows as appropriate 4) Want to learn more about a particular topic? If you've any thoughts or feedback on the step by step guide we'd love to hear them - do let us know via the comments. * Simply Business commissioned the UK SME Trends survey in October 2011. 374 UK SMEs took part. Source: Simply Business Add the guide on your site:
Beth's Blog: How Nonprofit Organizations Can Use Social Media to Getting Attention Beth Kanter's Blog Social Media for Social Causes Study: The Results This post is co-authored by Qui Diaz, Beth Kanter and Geoff Livingston, who are working on a special project, dubbed “Philanthropy 2.0″ to provide non-profits the information they need to best serve donors and advocates. While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been prevalent. The goal of our Community Philanthropy 2.0 survey one month ago was to determine whether there is potential for nonprofits to cultivate significant donors online (defined as someone who gives $1,000 or more), and how that can be accomplished. Tremendous opportunity for nonprofits What we found was a tremendous opportunity for nonprofits to participate as trusted providers of credible information and ultimately cultivate the next generation of major donors through the social web. Group social media preferred over personal efforts
Wild Apricot Blog Link Love Friday: Secrets to Member Engagement; Meeting Ambassadors and More This week's link round-up offers 5 posts with ideas and tips on: membership engagement; volunteer recognition; small meeting reporting; writing like a human and non-profit blogs. Read More For Your Members' Eyes Only Do your website spring cleaning plans include looking at your members-only content? Read More When Volunteer Jobs Are Just Too Big Does your organization have volunteer roles that are just too big - scaring folks off or causing volunteer fatigue? Are You Using This Powerful Social Engagement Tool?