PHILANTHROPY 2173 Beth's Blog: How Nonprofit Organizations Can Use Social Media to Social media marketing for non-profits – by John Haydon Sticky Notes: HopeLab's Blog Social Impact Blog | Weber Shandwick Social Impact is a global a Is social work ready for the social media revolution? How to become LinkedIn | Be Inspired! Shirley Ayres Consulting Social media is a fundamental shift in the way we communicate. Three years ago, the term barely existed. Today, social media encompasses social networks, mobile platforms, information sharing, online video, and far more. Facebook the leading social network has over 200 million members. An interesting development has been the growth of professional networks. Research undertaken by Bersin and Associates indicated that informal learning now accounts for over 80% of the learning that takes place in organisations. Social media and collaboration tools such as basecamp provide organisations with an easy way to connect with stakeholders, provide direct access to information and an environment for them to contribute to developments and discussion. If you are new to LinkedIn I thought it would be helpful to offer a few tips for making the most of your presence online. 1. 2. 4. 5. 7. 8. 9. Questions or comments? ShareThis
How Mega Charity Events Harness the Power of Social Media Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. For the past couple of years, the social web has witnessed mega charity events like Twestival, 12 for 12k, Tweetsgiving and CrisisCamps. These events harness the long tail, taking thousands of participants across cities and continents to achieve amazing results. What these mega events have done is build movements across social network clouds. 1. Each of the four event organizers felt their uniqueness could be tied back to how they empowered people. "What I've tried to do with Twestival is be quite strict with the brand and basic guidelines, but then let cities get creative with their events," said Amanda Rose, founder of Twestival. "Our goal was pretty reasonable. 2. Turning micro-volunteers and citizen philanthropists into a mass movement requires significant community management skills across diverse social networks. 3. 4. 5.
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