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The Art of the Checkin: From Location to Content to Brand

The Art of the Checkin: From Location to Content to Brand
Caroline Giegerich is the blogstress behind the Daily Marauder and a digital marketing consultant. Follow her on Twitter for more social media and emerging tech insights. Within the spectrum of social media, the act of sharing essentially amounts to a desire to personally define ourselves to others. In the age of the social network, there are an almost infinite number of options for creating that personal definition on the web. There is an art to checking in and a way to make it part of your online identity. Location, Content, Brand This all began with location but has shifted to allow users to check in to TV, movies, books and finally to brands. While each of these choices from location, to content, to brand allows for an additional layer of sharing, they also each call for an additional level of activity from the user. "If a tree falls in the middle of the woods but no one is around, does it exist?" Simply put, we have fallen into the age of the overshare. Location: Cast of Characters

25+ Examples of New Creative Facebook Profile Pages With the new release of Facebook pages many people are getting very creative with their own profile pictures. French artist Alexandre Oudin (#8 below) is the one responsible for this awesome creativity. Today we will showcase some creative profile page designs for you to get inspired, and hopefully make your very own. If you dont wish to mess around and try to figure out this hack yourself, we have included a useful tutorial by photographer Florian Stravock( Youtube video below). You can download the Photoshop document used in the video here. Here are a few other tools that emerged from this phenomenon: (same tool as Piccut) (a Facebook app that does this automatically for you without having to upload pictures manually) 1) Take a screenshot of your new Facebook profile page. 2) Create a new Photoshop doc of your current screen size. 3) Grab the Slice tool (same family as the Crop tool) and select around the pictures. 1. 2. 3.

How Twitter Users Changed in 2010 [CHARTS] Twitter signed on more than 100 million new users in 2010. As they get acclimated to the information network, significant changes in usage are bound to take place. That's exactly what social media monitoring company Sysomos found when comparing Twitter usage in 2010 to 2009. What stands out the most is that more Twitter users have much higher follower and following counts. Twenty-one percent of Twitter users now follow more than 100 people — that's up from 7% last year — and 16% now have more than 100 followers, according to Sysomos, which looked at over a billion tweets from 20 million users in 2010 and compared them against data gathered in 2009. Twitter users in 2010 were much more likely to provide a bio (69%), detailed name (73%), location (82%) and website URL (44%) as part of their public profiles. Sysomos also found that 80.6% of Twitter users have made fewer than 500 tweets, which likely points to the relative newbie status of the average Twitter user. Twitter Growth

5 Ways To Create An Effective Feeder Site This is a Guest Post written by Terence Raines. If you would like to write for TechieMania, check our guest posting guidelines. Feeder sites are an effective and inexpensive way to drive relevant traffic and secure quality back links for a main site. Another great thing is their ease of use. Whether you are a novice blogger, burgeoning entrepreneur or possibly a startup interactive marketing agency, implementing feeder sites into a link building strategy will pay major dividends. The list of feeder site benefits is quite extensive. Determine A Strategy: There are two philosophies when it comes to creating a feeder site, “Blah, Blah, Blah” or “World in Hand.” Create Emotional Appeal: Regardless of the strategy chosen, it is essential to pick a theme that evokes an intended emotion. Encourage Interaction: Once a visitor is emotionally invested in the site there must be something to keep them interested. Strive for Optimization: Plan for Maintenance:

5 Facebook Applications to Add Useful Tabs to Your Facebook Fan Page Your Facebook Fan page is more than your business brochure. It is even more than the tool to build the community around your business. Actually it can both and even more. With the variety of free applications you can turn it into the huge source of information around your brand: it can be as comprehensive as your own website giving your “fans” plenty of options to meet, get in touch with you and each other and find more information about your business. 1. Static FBML is a genius Facebook application that allows for plenty of flexibility. What can you do with it? Also be sure to read this post on the future of the application The Future of Static FBML Custom Tabs, Now that Facebook is Moving from FBML to iFrames. 2. With this app you can add a pretty FAQ tab to your Facebook page to explain the concept more efficiently. 3. This application (which will ask you to provide your name, email and phone number) has somewhat enhanced Youtube integration (compared to the more popular one). 4. 5.

Why You're Pissing Off Half Your Facebook Fans | Social Media Research Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. It’s not just that Facebook has a distinctly Favre-like approach to features and decision-making. Or, that Facebook is very clearly in business to make money for them, not necessarily for us. Those are just the operational challenges. The bigger gauntlet for marketers on Facebook is sociological. Specifically, nobody knows what the hell Facebook is for. New research from ExactTarget and CoTweet (clients) called “The Social Break-up” studied why consumers turn their backs on social and email connections with brands. A Downright Scary WTF? Within the findings is this frightening nugget: Whoa. While You're here Get our best tips. Article Continues Imagine if that uncertainty pervaded other elements of business.

10 APIs for Social Media Marketing Campaigns API is probably a word that you've heard before, but unless you're a developer or work directly with web technology, then you probably don't know very much about it. API stands for application programming interface. What is that? Put simply it is a way for developers to access services and resources from other pieces of software. Its becoming a pretty common practice that if you are building a web application, then you are building an API on top of it. Facebook Open Graph No brainer here - Facebook is chock full of useful information that you can utilize to your benefit. Potential Uses: - Site registration - Personalization - Commenting system Twitter The reason so many applications were built around Twitter in the beginning was due to the simplicity of their API. Potential Uses: - Listen to the conversation around your brand and aggregate the data - Create tools that increase the reach of your campaign - Display conversation relevant to your campaign Twilio Flickr Rapleaf awe.sm Foursquare

HOW TO: Optimize Your E-mail Marketing for Social Media Results This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Marketers plan to increase spending on e-mail and social media marketing more than any other tactics in 2011, according to a recent survey. As marketers find opportunities to build audiences, conversation and conversions with clever cross-promotion between the two mediums, e-mail and social media tactics are becoming increasingly popular and intertwined. Incentives Drive Clicks and Conversions Dingo, a pet food company in Ohio, used Constant Contact to create a promotion that rewarded customers with a $20 coupon if they signed up for the company's newsletter and “Liked” its Facebook Page, with the catch being that the page needed to get to 5,000 fans (from a base of around 300) for the promotion to kick in. Gary Levitt of upstart e-mail marketing provider Mad Mimi sees a similar trend. Promotion Works Both Ways

Social Media Marketing Made Simple / Flowtown

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