35 Growth Hacking Tools for Marketers Who Don’t Code
Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a revolutionary way of shaping and accelerating startup growth, while others consider it a fancy word for marketing. I used to fall into the latter camp, but Neil Patel’s guide to growth hacking helped me see how a growth hacker’s job differs from a traditional marketer’s job. Here’s how Patel defines growth hacking: Growth hackers, using their knowledge of product and distribution, find ingenious, technology-based, avenues for growth that sometimes push the bounds of what is expected or advised. How does this differ from marketing? Some say that growth hacking roles render marketers irrelevant to startups because they require technical skills that traditional marketers don’t have––a sentiment that has people buzzing about the need to become a technical marketer. These growth hackers will most likely want a programmer on their team, but they don’t need to be one. Traffic Acquisition 1.