5 P's and 7 P's of the Marketing Mix :: Curriculum Assessment Types: Projects, Select an existing product that interests you. Research the product's price, where it is sold, who it is targeting, and other marketing mix areas. Then, change the target market for this product (age, gender, demographics). How does that change the rest of the marketing mix? Prepare a two-page written report (or double-spaced typewritten report) and an oral presentation using presentation software (like PowerPoint) or a 28" x 24" poster board to illustrate how the P's must be revised to focus on the newly defined target market. Clearly Label and Define (vocabulary terms) all Illustrations. Presentation: 5-10 minutes You will be evaluated on: Explaining your existing product, original target market, and original marketing mix strategies Explaining how the same product with a new target market and a new set of marketing strategies influences marketing decisions.
2803 media, Conseil en stratégie nouveaux médias prof. dr. Albert Angehrn - Speakers Academy® Albert Angehrn is Swiss, grew up in Italy, and spends most of his time in France. He holds a doctoral degree in mathematics and is currently Professor of Information Technology at INSEAD where he has been on the faculty since 1989. He also directs CALT, INSEAD’s Center for Advanced Learning Technologies One of his passions is the design of games and simulations, as he strongly believes in Learning-by-Doing. His current focus is on games that provide rich learning experiences by allowing users to interact with realistically-behaving virtual characters, operating within realistic contexts and situations — typically an organization, but also in other specific environments, such as social or multi-cultural contexts (as described in the brief article 'Change Management: Bridging the Knowing-Doing Gap').
La Mosaïque (hot dog) paris Une petite faim ? Si vous êtes dans le Marais, plutôt que de faire une halte boulangerie, arrêtez-vous dans cette miniscule échoppe à hot dog. Les hot dogs sont présentés sur un chien bien culotté Un hot dog, sinon rien. Car ici, c’est plat unique, à couvrir d’oignons frits ou pickles selon votre convenance. Avec son gros cactus, ses plaques d’immatriculation ramenées de Floride ou la mosaïque rouge et blanche aux murs, cette kitchnette made in USA est un peu surréaliste dans le quartier très branché du Marais. Edit du 9 février 2010 : J’y suis retournée… Lire mon nouveau billet (avec vidéo). . Manger vite fait-bien fait dans le Marais : L’As du Fallafel, Boulangerie Legay Choc (très bons sandwhichs), Minh Chau (vietnamien) Posté par Aude le 23 août 2007 dans les catégories 4e arrondissement, de 0€ à 15€, Traditionnel
How to be more insightful | Shawn Lankton Online One way consultants add value by being “insightful,” but what does that really mean? What’s more, if you aren’t “insightful” already, how do you improve? I’ve been thinking about this lately and distilled 4 ways to push your thinking and get more insightful. Change your shoesFind parallels to things you knowAsk ‘how’ and ‘why’ to dig deepGet super specific Change your shoes This is all about changing your perspective. Imagine yourself as the customer, business partner, colleague, etc. Getting inside others’ heads can uncover overlooked motivations and opportunities. Find parallels to things you know Relate new scenarios to similar scenarios you understand well! Maybe you’re trying to think of loyalty programs for enterprise software… Think about the loyalty program at your local sandwitch place. Though parallels may seem dubious at first, even distant relationships can lead to surprising insight. Ask ‘how’ and ‘why’ to dig deep Wearing ‘new shoes’ and drawing parallels leads to early insights.
How to Write a Strong Value Proposition by Jill Konrath How to Write a Strong Value Proposition A few weeks ago I sent out a newsletter announcing my new web site, Selling to Big Companies. The next day I received an email from a subscriber that said: "You did a good piece of selling in the email. I read all the way to the bottom, and I had NO intention of doing so when I glanced at it. What in the world was a PhD doing reading a newsletter on selling? So being the curious (or nosy) person that I am, I emailed back and asked him why. When they told me about it, I was floored. A value proposition is a clear statement of the tangible results a customer gets from using your products or services. Most people and companies have lousy value propositions. Here are a few examples of weak value propositions: It's the most technologically advanced and robust system on the market. With today's tight economy and overburdened decision makers, you need to have a strong value proposition to break through the clutter and get their attention. 1. 2.
Overview of EU support for innovation - Industrial innovation - Enterprise and Industry Innovation is a source of growth and employment. So, in order to improve and boost it, the EU provides financial and services support. Moreover the EU fosters interaction and cooperation among innovation players, and aims to improve innovation support via regional policy programmes. Financial support for innovators The European Union provides direct financial support for innovators (enterprises, start-ups, research institutes, etc.) mainly through three funding programmes: the Competitiveness and Innovation Framework Programme (CIP), the 7th Framework Programme for Research and Technological Development (FP7) and the European Structural Funds' operational programmes. The European Union supports business innovation with a wide range of EU programmes providing loans, guarantees, venture capital and other equity financing. Support services for innovators The Commission also provides a number of support services for innovators (enterprises, start-ups, research institutes, etc.).
30 Useful (and Unknown) Web Apps You Need to Bookmark - Page 5 Xmarks If you’re familiar with Xmarks, it’s probably through their popular web browser plugins, which allow you to sync your bookmarks folder across any computer with the plugin installed. You might not have known that Xmarks also has a web app, which lets you log into your Xmarks account and manage your bookmarks, insuring that you can always access your favorite sites, even if you can’t install the Xmarks plugin. Floorplanner There comes a time in every nerd’s life when it’s time to get up from the computer and play The Sims for real. Tasty Planner Finally, a full fledged web app that helps with your cooking. Drumbot For all you maximum musicians out there, Drumbot offers a fun series of web apps to keep you jamming. PadMapper PadMapper professes to make apartment hunting suck less, and we concur; PadMapper makes apartment hunting suck less. Keep reading for 5 of the all-time best web apps!
Be Better at Twitter: The Definitive, Data-Driven Guide - Megan Garber - Technology A study based on 43,000 responses to Tweets found precisely what people like -- and loathe -- about microblog posts. If you could construct, algorithmically, the Most Annoying Tweet Imaginable, it might look something like this: BREAKING: Last week I had a #sandwich that was SO HORRIBLE, it made me want to #scream. Seriously, why can't they make better #sandwiches? The Most Annoying Tweet Imaginable, in other words, would be overly long. All this, at least, according to a new study, released today, that explores what we like in our tweets -- and what we find really, really off-putting. One piece of advice: Nix the "sandwich tweets." In that context, tweets that are informative or funny -- or, ideally, informative and funny -- evoke the best responses. So: Do be useful. And: Don't be afraid to be self-promotional. This may seem like overthinking it; spontaneity, after all, is a big part of Twitter's charm. With that in mind, here's their advice for creating that content.