Are Your Business Clients Happy? Tips in Measuring B2B Customer Satisfaction
We see satisfaction surveys virtually everywhere – restaurants, grocery stores, boutiques and many other business establishments. It’s a common enough practice in the B2C arena, but is it worth doing in the B2B sector as well? While B2B clients are fellow businesses, they are still technically your “customers” whose feedback also merits attention. There are differences in the manner by which this information would be gathered, though – you can’t just hand them a small piece of paper with checkboxes and Liker scales. Feedback channels The simplest and most clear-cut way to collect feedback is by phone. Most businesses use internet-based surveys attached on emails to collect feedback. There is also a passive way in knowing how your B2B clients evaluate your products or service. Listen to what they say and act on them Obviously, there’s no point in going through all the trouble of collecting feedback if you don’t have any intention of heeding the concerns of your clients.