4 Free Tools to Help You Socially Monitor Your Brand Do you know what people are saying about your brand? Do you want to know how to monitor these conversations? Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I’ll cover four free monitoring tools to help you get started. Getting Started: How do people talk about you? A good place to find how people know and speak of your brand is to look at the keywords and phrases they use to find your website. You can find these metrics in the analytics package you’re using with your website. You’ll need to decide what tools you will put in your brand-monitoring toolbox. Monitoring Tools #1: Google Email Alert System You can sign up for Google Alerts quickly, easily and relatively painlessly! For example, I work for Harrisburg International Airport (HIA), a regional airport located in central Pennsylvania. Enter the topic you wish to monitor, then click Preview to see the type of results you'll receive.
How to Track Tweets, Facebook Likes and More with Google Analytics Don’t you wish you could track the traffic impact of Twitter, Facebook and Google+ using Google Analytics? Well now you can. Keep reading to learn how. Google’s getting social in a big way. Google has been quite busy lately, rolling out Google+ (Google’s social network) to a limited audience, the Google +1 button (a feature similar to Facebook’s Like button), a new Google Analytics interface and Google Analytics Social Interaction Tracking. Google Analytics Social Interaction Tracking This new Analytics feature allows you to track social interactions on your website, your blog or on your Facebook fan page. In this article, I will guide you step-by-step in adding this powerful new tracking feature to your Facebook tabs or web pages. NOTE: Adding Google Analytics Social Tracking requires access to and modification of your web page files. What is currently supported by Google’s Social Tracking As of this writing, my testing shows that the following social buttons are supported: Troubleshooting
How to socialize when no one is talking This guest post was written by Matt Krautstrunk, a writer and social entrepreneur touching on social media marketing topics for Resource Nation. You can also follow him on Twitter @MattKrautstrunk. One of the hardest parts about trying to be social is overhearing others talking about how much fun they are having. Creating questions, discussions and sparking engagement is at the root of social success. However, if your company is trying to create relationships with its customers via social channels, you may find it’s near impossible to get the ball rolling. We’ve all heard someone say, “It’s not about how many followers you have; it’s how many interactions.” This data comes as a relief to many because it illustrates how many businesses are doing it wrong, which gives you a viable opportunity to stand out amongst a crowd. The difficulty lies in changing people’s expectations of a medium. Create something of value What is your niche? Try social bookmarking Humanize