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HOW TO: Build Your Personal Brand on Facebook

HOW TO: Build Your Personal Brand on Facebook
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends. The social graph is filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook’s messaging system without any boundaries or restrictions. What follows is a guide to building your personal brand on Facebook. This post is part of Mashable’s Facebook Week. 1. Too many people are sharing information to the wrong audiences. 2. 3. 4. 5. 6. 7. 8. 9. 10. More branding resources from Mashable:

HOW TO: Build a Facebook Landing Page for Your Business This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else's. But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page. You've probably seen custom Fan Pages like those of Best Buy and Victoria's Secret. These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page. More business resources from Mashable:

How to find statistics on social media Selling management on the value of investing time and resources into building an online community using social media is a challenge, and you need all of the support you can get. One way to convey the value of corporate social media participation is to leverage published statistics about who’s using social media platforms and how they are using it. There have been a host of new studies published recently that you can use to help make the case for your own company’s involvement: The Society for New Communications Research recently published their report titled, “New Media, New Influencers & Implications for Public Relations” that provides several case studies illustrating how social media has benefited organizations like the American Red Cross, the Mayo Clinic and Quicken Loans. Among their findings, “Social media is rapidly becoming a core channel for disseminating information. Rapleaf released the results of their study examining the gender and age of social network users.

HOW TO: Build Your Personal Brand on Twitter Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. Follow him on Twitter @DanSchawbel. Today, Twitter has roughly 6 million users and is projected to grow to 18.1 million users by 2010. 1. Prime domain names, especially those ending in “.com,” have long been desirable, hard to find and extremely expensive. What happens when you don’t claim your Twitter handle: Twitter handles have become so important, that there is now even an aftermarket for them, Tweexchange, where user names are bought and sold. Stop what you’re doing right now and claim the Twitter handle for your full name, as well as any products and/or companies that you currently own or you have plans to create in the future. 2. Before you start actively using Twitter, you need a strategy, and the first step in developing that strategy is to completely fill out your user profile. 1. 3. 4. 5. 6.

Facebook’s Gone Rogue; It’s Time for an Open Alternative | Epice Facebook has gone rogue, drunk on founder Mark Zuckerberg’s dreams of world domination. It’s time the rest of the web ecosystem recognizes this and works to replace it with something open and distributed. Facebook used to be a place to share photos and thoughts with friends and family and maybe play a few stupid games that let you pretend you were a mafia don or a homesteader. Soon everybody — including your uncle Louie and that guy you hated from your last job — had a profile. And Facebook realized it owned the network. Then Facebook decided to turn “your” profile page into your identity online — figuring, rightly, that there’s money and power in being the place where people define themselves. So in December, with the help of newly hired Beltway privacy experts, it reneged on its privacy promises and made much of your profile information public by default. This spring Facebook took that even further. Care to write a status update to your friends? No, that’s just wrong. What?

Social Networks Around the World Italian PR professional and former Microsoft Italy marketer Vincenzo Cosenza sent us an interesting visualization today. Below is a map of the world, showing the most popular social networks by country. The map was built using Alexa and Google Trends for Website traffic data in June 2009 and we think it shows some interesting trends. After all, our world is becoming smaller and it's good to know what services our friends on the other side of the globe are using to connect with each other. World Map of Social Networks (June 2009) IBM legal | view data | 21 comments Top 3 Social Networking Sites by Country: Australia: Facebook, MySpace, Twitter Canada: Facebook, MySpace, Flickr India: Facebook, Orkut, Hi5 (Twitter is a close fourth) France: Facebook, Skyrock, MySpace, China: QQ, Xiaonei, 51 Germany: Facebook, StudiVZ, MySpace Italy: Facebook, Netlog, Badoo Russia: V Kontakte, Odnoklassniki, LiveJournal Spain: Facebook, Tuenti, Fotolog United Kingdom: Facebook, Bebo, MySpace Patterns:

XING – For a better working life | XING Es gibt mehrere Gründe, warum Du nur mit der aktuellen Version Deines Browsers arbeiten solltest: Sicherheit: Die Browseranbieter schließen mit Updates regelmäßig Sicherheitslücken, durch die Angreifer in Deinen Computer gelangen können. Aktuelle Browser schützen also besser vor Viren, Betrug, Datendiebstahl oder anderen Bedrohungen Deiner Privatsphäre und Sicherheit. Geschwindigkeit: Jede neue Browsergeneration verbessert die Geschwindigkeit, mit der Webseiten dargestellt werden. Wir empfehlen die Verwendung der aktuellen Browser von: Mozilla Firefox (zum Download) Google Chrome (zum Download) Microsoft Edge (zum Download) Opera (zum Download) Apple Safari (auf MacOS / iOS vorinstalliert.

Altimeter Report: The 8 Success Criteria For Facebook Page Marketing Report Snapshot (full report embedded below)Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks. Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing. Brands like Pampers, Macy’s, Kohl’s, and AXE increased engagement and activated word of mouth through advocacy and peer-to-peer interactions, or solicited business call to actions that result in transactions. How should brands approach their Facebook page marketing? About the Altimeter research team.

"The future of social networks: Social networks will be lik by Charlene Li On Monday, I gave the kick off speech for the Graphing Social Patterns West conference on the topic, “The Future Of Social Networks” (slides are available on SlideShare, summaries available on News.com, ReadWriteWeb, and allfacebook.) Note that this is still ongoing research, so I welcome your comments. I set my time frame for the long term – five, even ten years out. Instead, I believe that in the future, social networks will be like air. There are four components of what I’m calling this idea of “ubiquitous social networks”: 1) Profiles; 2) Relationships; 3) Activities; and 4) Business models. The ubiquitous social network isn’t going to happen overnight – in fact, it’s going to take five+ years to come to fruition. In the end, there are two essential things that have to present for this all to happen. So what is a social network, marketer, or developer to do? As I mentioned above, this is ongoing research and I'm far from done. 1) Universal identities. What complexity!

How to manage your online social life – Part 1 The more I started using social networking sites, the more I began feeling disoriented. After a while, I lost count of how many “˜Web 2.0′ services I had signed up with. Multiple login-password combinations or single passwords across multiple sites, photos scattered everywhere, and bookmarks in disarray. I no longer knew what I had dugg, found delicious or stumbled upon. If this sounds familiar, don’t lose heart: these tips may help. 1. Use pen and paper or mind mapping services like MindMeister to better define your social networks or your social map. Don’t be disheartened because it may be a mess. 2. For each network where you share data, define your target audience. Use multiple accounts in Twitter so that your tweets are relevant to your followers. 3. When we sign up with a lot of different web services, we are tempted to use the same password across several websites. 4. Use two or more photo-sharing sites for different types of photos. 5. 6. 7. 8. 9. 10.

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