Content Curation: The Ultimate Guide to Discovering and Curating Content Online How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what you like. It’s true! If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation. It’s both as simple and as difficult as finding great content and sharing it with your audience. These are fantastic questions, and they’re just the type of challenges we’d love to help you solve. We’ll be talking a lot about great curation tools in this post. What we hope you’ll learn in this post Content curation is a favorite topic among us on the Buffer team, and we’re so happy to have a chance to share our best tips with you. Click to jump to any section: Get this post as an e-book! Huge thanks to the team at Express Writers who put together this free e-book with all the content from this article. The one-a-day formula for great content curation Discover
A Beginner’s Guide to Content Curation and Content Aggregation with WordPress For businesses with an online presence, content marketing has become an important tool to help attract customers, form relationships, and generate leads and sales. While most people know about creating original content as a form of marketing, you may be less familiar with the concepts of content curation and aggregation. In this piece, we’ll provide an introduction to these strategies, and give examples of how and where they might be used. We’ll also tell you about the pros and cons of each one to help you decide if they might be right for your business. An Introduction to Content Curation and Aggregation Put simply, content curation involves taking content from external sources and presenting it to your readers in a different way. On the other hand, content aggregation typically doesn’t involve adding commentary or other elements. Examples of Content Curation and Aggregation in Action One of the best ways to fully explain these concepts is to look at some examples – let’s take a look. 1.
Content curation: the complete guide to leverage third-party content What is content curation? Content curation. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social content curation. Content curation actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine. Furthermore, content curation can help other departments of your company to share knowledge or reinforce training programs. A definition of content curation Beth Kanter, probably the most knowledgeable influencer in curated content, explains what content curation means: “Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. Let’s take a deep dive into the details. 1. 2. 3. If a curator takes time to select and enrich a piece of content, he must share it to meet his audience. Formats 1. 2. 3. 4.
Content curation in 2018: When, why and how Editor’s note: Updated May 24th, 2018. Low on budget, short on time but still needing to churn out insightful content to your readers? Incorporate content curation into your marketing strategy. Here’s why. Curated blogs, newsletters and industry updates are valuable complements to a content marketing machine that’s hamstrung by limited resources. In 2018, it doesn’t have to be content curation versus content creation: It can be both. What is content curation? Content curation is the process of gathering highly relevant information from outside sources and sharing it with readers. For companies in the SaaS space, news on updated customer privacy standards, for instance, would be pertinent to your customers. It’s not created from scratch and it’s not necessarily revolutionary, but it’s relevant and it serves audience intent. High-quality content that resonates And you don’t have to rely on articles alone. Content curation is often seen in three forms: Email newsletters Blogs Social media posts
Content Curation Guide for SEO - What, How, Why When it comes to the Internet, I imagine it as the warehouse where the Ark is archived at the end of Indiana Jones – Raiders of the Lost Ark. The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents. Apart from the gigantic volume of pages present in the Internet, for a long time, search spam has been making the discovery of reliable sources difficult; and – let's be honest – Social Media has enhanced this issue, because it added even more noise and dispersion. To tell the truth, this problem is not new. What is Content Curation? Since the beginning of time, human beings have collected the best humanity has produced in art, literature, science; we invented the museums, the libraries, the Encyclopedia and have written essays and done research. This is especially needed in the Internet era. Actually five kind of Content Curation types are classified: Zite Flipboard Storify
45 Best Content Curation Tools For Fail-Proof Marketing Automation These days, content is the engine that drives your business reputation and helps you make sales. But it’s not always easy to keep that content machine fully tuned up. That’s why a content curation tool is so important. Let’s face it: creating great content takes time and money. But if you’re a busy marketer or stressed out business owner, you probably haven’t got a lot of either to spare. That’s where content curation comes in. What is content curation? It’s collecting interesting information and sharing it with your audience, either as individual pieces of content or as a digest. And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it. Content curation tools help you get all the benefits of publishing excellent content—WITHOUT having to create it all yourself. Sounds good, right? Plus content curation tools save you time, effort, and money. If you’re wondering which tools to use, we’ve got your back. 1. 2. 3. 4. 5. 6.
Content curation: overview, benefits, goals and tools One of the hot topics in content marketing is content curation. It can play a role in achieving various goals, depending on how, where and why you use it. Whereas content marketing in the strict sense mainly revolves around identifying, creating and sharing content in order to meet business goals and what audiences want across the customer life cycle, content curation is about aggregating/discovering/gathering relevant content and then sharing or presenting it to audiences in a targeted and optimized way. Content curation is not just sharing all kinds of content you stumble upon or source. Some goals of content curation Try to be of service. Content curation processes The content curation process also requires some strategic and tactical steps as in most activities, including (not exhaustive): Defining the reasons and target audiences or: why do you want to use content curation and why would anyone care? What makes content curation stand out? Content curation provides context and convenience
What is content curation? - Definition from WhatIs.com By Ivy Wigmore, Content Editor Content curation is the gathering, organizing and online presentation of content related to a particular theme or topic. As a rule, a content curation site reproduces some of the original content and links to the full entry. Some content curation sites also provide original content, interpretation and commentary. Critics of content curation argue that the practice is a poor substitute for content creation on the part of the site, and a poor substitute for individual research on the part of the user. Content curation sites may be operated by an individual or relatively small group of people. This was last updated in August 2012 Continue Reading About content curation Content curation primer Content curation is a topic on Mashable.
Your Top 7 Tools For Social Media Content Curation One of the most time-consuming tasks that comes with being a social media manager is find relevant, interesting, and valuable content to share with your audience. Many spend many hours every week seeking out content that they can share.After all, who wouldn't want to stay on top of your industry’s latest trends? The truth is that for many social media managers, there just isn't enough time to dedicate to this task when there are some excellent tools already out there. Once you've nailed your audience, you then need the right tool. Tool #1: Curata Curata is an enterprise content curation system that is powered by the INSPIRE discovery and recommendation engine. Additionally, Curata has publishing and promotional modules that allows you to repurpose curated content across channels that include your blog, social profiles and newsletters. However, Curata is a bit on the pricey side. Tool #2: Pocket Pocket is simple. Tool #3: Scoop.It Tool #4: Feed.ly Tool #5: Storify Tool #6: PublishThis