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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process
Museums curate works of art. We digital marketers curate blog posts. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never had more value than it does today. People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible. What is content curation? I’ve got a short definition for you and a long one. Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way. For the slightly longer definition, I’ll paraphrase Mike Kaput’s great analogy on Content Marketing Institute about how curation has evolved to its place of prominence on today’s Internet. 1. 2.

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Scaling: How to Grow Up From a Brand Blog to a Brand Publisher Welcome to the latest post in our Contently Labs series, where we answer common questions we hear from current or prospective brand publishers. Today’s question: “How do you scale from being a brand blog to a true brand publisher?” Screaming “I want to be a brand publisher!” from the rooftops is the easy part. Get More Engagement With Your Visual Content in 5 Simple Steps [INFOGRAPHIC] “Engagement” is the buzzword of the online marketing world in 2015 it seems. Engage your viewers, subscribers, followers, customers, etc. The problem is, many small businesses attempting to create and maintain an online presence have no idea how to define and measure engagement, let alone create more of it. Complicating matters further, each social network has a different definition for engagement. For example: Facebook defines engagement as likes, comments and shares.Twitter defines engagement as @replies, retweets, favorites and mentions.YouTube defines engagement as views, likes, and shares.

Creating engagement through interactive infographics I’ve been a long term advocate of the use of infographics in education and especially enjoy thinking of ways that students can be encouraged to engage with and question the content as well as create their own graphics, so when I rediscovered Visme.co I was really delighted to find the tool that I once thought was a PowerPoint substitute for creating online presentations had turned into an awesome interactive infographic creator. What’s so impressive about Visme? I’ve used quite a few infographic creation tools and most are either template based or they have a library of assets which you can drag and drop to construct your own layouts. Visme.co offers a combination of both these options along with the possibility to animate the elements within the graphic, drop in your own images or online videos and also embed html elements such as polls and quizzes into the graphic.

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