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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process
Museums curate works of art. We digital marketers curate blog posts. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never had more value than it does today. People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible. What is content curation? I’ve got a short definition for you and a long one. Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way. For the slightly longer definition, I’ll paraphrase Mike Kaput’s great analogy on Content Marketing Institute about how curation has evolved to its place of prominence on today’s Internet. 1. 2.

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Audience and Content Publishing: 17 Ways to Find Out What Your Audience Wants You to Share Ever had a piece of content go viral? It’s a heady experience. Maybe it took off immediately and you watched the share count go up like a rocket ship. The Complete Guide To Twitter Hashtags For Education What is a hashtag? A word or phrase preceded by a “#.” How do hashtags work? 15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers. But here’s the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date. If you are not in a position to hire content creators, then you have to find other ways to meet your schedule of postings. Enter content curation. Now the dictionary definition is “to sift through, pull together, and select for presentation.”

75 Resources for Writing Incredible Copy that Converts Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times. Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.

Scaling: How to Grow Up From a Brand Blog to a Brand Publisher Welcome to the latest post in our Contently Labs series, where we answer common questions we hear from current or prospective brand publishers. Today’s question: “How do you scale from being a brand blog to a true brand publisher?” Screaming “I want to be a brand publisher!” from the rooftops is the easy part. Get More Engagement With Your Visual Content in 5 Simple Steps [INFOGRAPHIC] “Engagement” is the buzzword of the online marketing world in 2015 it seems. Engage your viewers, subscribers, followers, customers, etc. The problem is, many small businesses attempting to create and maintain an online presence have no idea how to define and measure engagement, let alone create more of it. Complicating matters further, each social network has a different definition for engagement. For example: Facebook defines engagement as likes, comments and shares.Twitter defines engagement as @replies, retweets, favorites and mentions.YouTube defines engagement as views, likes, and shares.

Creating engagement through interactive infographics I’ve been a long term advocate of the use of infographics in education and especially enjoy thinking of ways that students can be encouraged to engage with and question the content as well as create their own graphics, so when I rediscovered I was really delighted to find the tool that I once thought was a PowerPoint substitute for creating online presentations had turned into an awesome interactive infographic creator. What’s so impressive about Visme? I’ve used quite a few infographic creation tools and most are either template based or they have a library of assets which you can drag and drop to construct your own layouts. offers a combination of both these options along with the possibility to animate the elements within the graphic, drop in your own images or online videos and also embed html elements such as polls and quizzes into the graphic.