The Busy Person's Guide to Content Curation: A 3-Step Process
Museums curate works of art. We digital marketers curate blog posts. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never had more value than it does today. People love being told what’s good to read or essential to see. With that in mind, we’ve collected some ways to get started with curation and to do so as efficiently and expertly as possible. What is content curation? I’ve got a short definition for you and a long one. Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way. For the slightly longer definition, I’ll paraphrase Mike Kaput’s great analogy on Content Marketing Institute about how curation has evolved to its place of prominence on today’s Internet. 1. 2.
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