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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where
This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and a special episode of the Buffer podcast – The Science of Social Media. Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. Hashtags also have the potential to be truly valuable. Interested in listening to this post in the podcast format? How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS Research says you should be using hashtags If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags. Hashtags on Twitter Apparently so. 1. 2. 3.

Teacher's Adele-Inspired Snow-Day Video Gains a Following In a viral video based on Adele's hit song "Hello," third-grade teacher Mary Morris strolls through her classroom, pining for the phone call that will confirm a snow-day closure. "If it’s got to be so cold, the least that it could do is snow. If I have to keep my students inside one more time for recess, I’m gonna lose my mind," sings Morris. The sepia-toned video, filmed in her classroom at the K–8 Rush Strong School, in Strawberry Plains, Tenn., has earned more than 2 million views in the seven days that it's been on YouTube, making Morris an overnight Internet sensation. Morris first performed her version of the song at her school during an assembly for students and faculty. "I'm so glad everyone is enjoying this. The video is the latest in a growing trend of educators using online videos to engage with parents and students. The man behind the Frozen parody told EdTech that the video was an attempt to communicate with students and parents in a more creative way.

Why Fake Followers On Instagram Are A HUGE Problem. Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters! Partnering with top Instagrammers is one of the best ways brands can increase visibility and gain access to large and/or untapped audiences. However, a new trend of social media stars purchasing fake followers on Instagram to make their accounts seem more popular or influential than they actually are (i.e. manipulating their "vanity metrics" to exaggerate how many people will actually see their posts and/or the sponsored content they publish) is becoming a big problem for brands. To ensure campaign success and help companies avoid falling victim to this scourge of fraudulent fans, we've outlined everything brands need to know about fake followers on Instagram, including how to identify them and steps businesses can take to find the right social media influencer for their Instagram marketing collaborations. Marketing On Instagram With Top Influencers

50+ Data Science and Machine Learning Cheat Sheets Gear up to speed and have Data Science & Data Mining concepts and commands handy with these cheatsheets covering R, Python, Django, MySQL, SQL, Hadoop, Apache Spark and Machine learning algorithms. Cheatsheets on Python, R and Numpy, Scipy, Pandas There are thousands of packages and hundreds of functions out there in the Data science world! An aspiring data enthusiast need not know all. Here are the most important ones that have been brainstormed and captured in a compact few pages. Mastering Data science involves understanding of statistics, Mathematics, Programming knowledge especially in R, Python & SQL and then deploying a combination of all these to derive insights using the business understanding & a human instinct—that drives decisions. Here are the cheatsheets by category: Cheat sheets for Python: Python is a popular choice for beginners, yet still powerful enough to back some of the world’s most popular products and applications. Share more & Learn! Related:

8 useful social media statistics for 2015 We’ve identified eight of the most telling social media statistics for 2015. What are the key channels to build your social media strategy on, and why? Instagram grew 50% in 9 months and is now bigger than Twitter Instagram grew by 50% between March and December 2014 and exceeded the 300 million user mark. We’re proud to announce that there are now 300 million Instagrammers, sharing more than 70 million photos and videos each day. Organic Facebook reach drops to 2% for most pages Certainly the most discussed statistic of 2014 appeared in a blog post by Marshall Manson from Ogilvy Social in March. In June Facebook had more video views than YouTube In June 2014, for the first time ever, Facebook (12.3 billion) served more video views than YouTube (11.3 billion). Snapchat is growing at a rate of 56% a year Snapchat grew 56% in 2014 and remains the fastest growing messaging app. Tumblr is still signing up 120,000 users… a day! 50% of devices on corporate networks will be mobile

3 Best Tips On How To Use Instagram For Marketing Once considered a niche social media network, Instagram has shattered both user and brand expectations over the course of the past five years. According to AdWeek, Instagram and its parent, Facebook, are likely to control up to 65% of the social media budgets of most brands in 2016, which equates to approximately $16.3 billion. The real surprise here, though, is that it’s not Facebook that’s driving these numbers up -- it's Instagram. Engagement on the platform continues to be a major part of Instagram's appeal when compared to marketing on other social platforms. When stacked up against Facebook, Twitter, Pinterest, Google+, and LinkedIn, Instagram continues to be the clear industry leader (see 2015 Forrester research here). Learning how to use Instagram for marketing is an essential part of building a brand and driving profitable engagement, awareness, and affinity in the digital age. Develop Actionable Hashtags Engage Users With Contests Align With The Right Influencers For Your Brand

Kekanto: City Guide Febrero 2014 - Nueva Versión 4!! Creemos que debes tener una experiencia inolvidable en tus viajes. Por eso hemos diseñado la app más amigable para planificar tu viaje en segundos. Más de 800.000 personas ya han viajado con TouristEye llevando toda la información, consejos de usuarios y mapas en sus móviles sin necesidad de tener Internet. Funcionalidades de TouristEye: ✓ Colecciona ideas para tus viajes y escapadas. ✓ Planifica tus viajes en segundos sin perderte nada importante. ✓ ¡NUEVO! ✓ Wishlists creados por la comunidad y wishlists colaborativos. ✓ Información integrada de Foursquare. ✓ Textos, fotos y mapas 100% offline. ✓ Descubre las experiencias que debes vivir en cada destino. ✓ Recibe ideas personalizadas para escaparte cada fin de semana. • TouristEye es ahora un producto de Lonely Planet, líder mundial en consejos independientes y de confianza para viajeros. • Más de 800,000 personas ya han viajado usando TouristEye. ★ Cientos de ciudades disponibles ★ - Europa - Asia - Africa

33 Social Media Facts and Statistics You Should Know in 2015 Social media is starting to take off its short pants. It’s becoming all grown up. In fact, Facebook is now over 11 years old and heading towards platform puberty and is still the standout leader of the pack. Google with its Google+ platform (with a development cost of over half a billion dollars) tried to take Mark Zuckerberg on, but it has become an incidental social network that isn’t taken seriously by many marketers. They play there but don’t want to work there. There are even rumours that Google is going to break it up into separate digital products by segmenting the components that got traction… like Google hangouts and photos. The emerging trends The biggest trend over the last 12 months has been the move from earned marketing attention (sometimes called free) to “pay to play”. It’s a social web shift that is driven by a connected generation. In fact the the instant services and chat apps now account for 3 of the top 5 global social platforms. How does the social web look like in 2015?

How to Grow Your Instagram Followers image: Imaxtree With over 75 million daily users, Instagram just keeps on growing. Everyone is on it, well, practically everyone (why Emma Stone, why?). Even Rihanna came back to the social platform. Instagram can be a pretty powerful tool for growing your brand, business or social influence. So, let’s cut to the real reason why you’re reading this: You want to grow your followers — and there’s no shame in that. DO curate content to suit your audience and brand. Whether you’re just posting as yourself, a big brand or are trying to make your side jewelry-making business happen, keep in mind what you’d want your Instagram account to say to new visitors. “Content is king, so the type of content that you post has to resonate with your audience,” says Taisa Veras, a New York City-based social media director, who works with various fashion and lifestyle brands. DO up engagement by improving image quality. Instagram is popular thanks to its highly-visual appeal. DO invest in the right tools.

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