The SEO Battle: Don’t let your competitors kick your butt Tired of the fact that all your online competitors are getting all the sweets while you scratch your head in bewilderment? It’s time to improve your SEO efforts. While search engine optimization certainly takes into account an immense “chance” factor, marketers still need to fulfill their side of the equation to create a perfect setup and get all that desired traffic and click-through rates. AJ Kumar, co-founder of Single Grain, a digital marketing agency based in San Francisco, offers these tips whenever you feel like you’re getting behind on the SEO competition: 1. 2. 3. 4. 5. This content originally appeared at The Business Leads Blog. Infographics Pipeline Login You are here: Home » Resources » Infographics Infographics Resources A Day in the Life of Charlie Callbox is Ranked No. 1 by TopTenReviews The Callbox Process – How Your Campaign Works What You Get B2B Content Marketing Trends Lessons and Insights Infographics_Planning to Outsource The Anatomy of a Top Notch B2B Telemarketer The Role of Content in B2B Lead Generation The Makings of a Comprehensive B2B Telemarketing Team 9 Ways to Make Your Business Website More Lead – Friendly More Reasons Why You Need To Outsource Your Lead Generation 10 Crucial B2B Lead Generation Opportunities on your Business Blog Outsourcing IT via Managed Services : 9 Key Benefits 6 Reasons Why Social Media Is Powerful Marketing Channel Comments are closed.
The Business Leads: Don’t believe these 6 Superstitions about B2B Lead Generation What’s even worse is that despite of the challenge to utilize every strategy conceivable, marketers seem to be bound by certain beliefs that, although technically illogical, constrain them from using the full potential of their marketing campaigns. A post from DuctTapeMarketing.com highlights these ‘superstitions’ and why you shouldn't fall for such tall tales. Here’s an excerpt from that post: 1. Did you send an email blast today? Let’s be realistic. 2. It’s perfectly acceptable—even preferable, if you’ve covered everything on your topic—to publish a Top 6 list, a 9 Steps article, an 8 Benefits blog, or a 7 Signs guide. 3. Visual content is huge. Want to know what’s legitimately frightening? There are a million ways to incorporate visual content—including original photos, video, and infographics. 4. …like saying “Bloody Mary” in front of a mirror three times. Used strategically, outbound links offer SEO benefits. 5. 6.
Lead Generation for Online Marketing Services Providers Online marketers are not just earning dollars with their services. They are digging gold bars, not literally though. With the rise of SEO, web design and web development, it would not come as a surprise why companies gamble on these ventures. And bet they have been sleeping on a bed of roses at the present time. But, this is not without a catch. To make things easy for them, companies can seek professional assistance from the experts in lead generation and appointment setting. Marketing through the phone is naturally high-speed and accurate. Reliable telemarketing firms have polished every area to offer solutions that meet or exceed the expectations of the clients. Callbox has been delivering quality and targeted b2b sales leads for various business industries such as the fast- paced online marketing industry.
What Will SMBs Focus on in 2014? Greater Online Presence We’ve all heard about the brouhaha about how mobile usage will take over desktop particularly starting in 2014. That’s why businesses have started giving more focus on making their strategies compatible to mobile devices. But that’s only for huge businesses. Small and medium-sized businesses apparently are rather behind their larger counterparts when it comes to going mobile. In 2014, SMBs say they plan to focus on establishing more of their online presence, whether through blogging, social media marketing or any other web-based campaigns. So why aren’t they joining the mobile revolution? j2 Global’s research, as reported by eMarketer.com, indicated that a common increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. This goes to show that not all sectors of the business chain are able to go with the changing times.
All Things Digital: 2014 Budget Plans for B2B Marketers In a recent post by Ashtyn Douglas, B2B marketing advertising writer at Business.com Media, Inc., a marketing budget revelation proved to be leaning towards the digital trends. “CMOs are enthusiastically devising viable marketing strategies while ideas are free-flowing throughout psyched marketing departments,” Douglas says. “While some are devoting more money globally to their full range of marketing tactics, others are seeing marginal increases and are forced to carefully shift around existing budgets.” A survey dubbed Advertising Age’s 2014 BtoB’s Outlook: Marketing Priorities and Planning sheds light on the increase in overall marketing budgets. 52.5% plan to increase their overall B2B marketing budget in 2014 and,36.4% of respondents plan to see an increase in budget greater than 10% Here’s the rest of Douglas’ insights from the survey: Ramping Up ROI with Digital Marketing Mobile and Content Strategies are the Leading Ladies Striking Gold with Video
B2B Lead Management Process: Why you need one Everyone who’s in the business of B2B lead generation knows how important it is to capture and nurture leads. The task does not conclude once the prospect agrees to disclose information, sign up for something or agrees to an appointment. Leads still need a working, effective management process. Do you have a standard process to manage your leads? If you answered ‘no’ to any of the questions above, you’ve got a problem with a lead management process. Gather valuable dataValidate and rank leads according to probability of successEstablish processes to nurture pre-sale leadsIdentify sales- ready leads One may find it surprising that most marketing teams have no lead management program in place. Also, without a lead management system what would take care of the prospects, they will probably end up buying from your competition. The objective of a lead management process is threefold. Belinda Summers works as a Business Development Consultant for CallboxInc.
Customer Satisfaction Survey Losing customers like dew under the sun? There must be more to it than just bad economy. Losing a customer results in reduced profit, and worse, a flaw in your brand image that might affect future lead generation and appointment setting campaigns. Conducting an effective Customer Satisfaction Survey campaign can quickly solve this problem. Generate unbiased customer feedbackStay up-to-date on changing customer needs and preferencesIdentify areas of your business that need improvement Callbox provides telemarketing services to help you generate unbiased customer feedback which can guide your efforts in keeping a solid, satisfied customer base. Identify objectives, scope, and appropriate survey method.Design and discuss survey questionnaire.Prepare list of customers to be included in the survey.Interview respondents and capture data through telemarketing.Conduct validity checks.Analyze data, prepare final report, and submit customer satisfaction findings.