B2B Blogging: Are you Superman or Batman? | Blog Marketing Appointment Setting At one point in most of people’s childhoods, a debate or two were sparked as to which superhero is better, Superman or Batman (except maybe the millennials, who grew up not knowing what comic books are and only knew superheroes via 3D movies). No definite answer exists, of course, because both arguments can become valid depending on how you look at it. It turns out, that mini-debate was a prelude to the adult world. It sorts of defines your character in life based on who you choose. Find out: Super-blogger, up, up and away Superman is the total embodiment of a superhero – super strength, x-ray and heat vision, and of course, the ability to fly. Do you blog that way? If you write your pieces of content like Superman does his superhero stuff, you’re probably maintaining a glossy, publicized blog image. The Dark Knight of blogosphere On the other hand, Batman fans are indulged in reflection and understanding of self and their surroundings. A Batman-type blogger is substance-driven.
Business tips When it comes to managing a business, it is crucial that you find more sales leads. After all, you need to make a profit. And what better way to do that than by conducting a B2B lead generation campaign, right? With a little creativity, resourcefulness, and recklessness, you will succeed in the number of B2B leads that you would want to generate. Mind you, there at least four ways for you to do just that. First, there is advertising. I mean, this may sound obvious, but some business owners (even marketers) who have misgivings about it, so they do not use it. This is too bad, since this is one of the most effective sources of sales leads. Second, use the referral or networking option. You know just how hard it can be for your business to generate B2B leads on your own, so if you can have your current customers or the people you know recommend some business prospects, then you can make your job way easier. It can also save you more time to concentrate on what matters the most – your business.
The Ultimate List of Who’s Who in B2B Marketing this 2014 There’s a reason why influencers are called as they are. Not only do they influence people by means of dishing out valuable insights – in this case, marketing trends, techniques and just about anything that only experienced veterans can share – but they also influence fellow marketers by giving them a much-needed. albeit meager, share of the limelight. In the B2B Digital Marketing sphere, the top influencers every marketers should follow on social networking sites are as follows: Jay has consulted with more than 700 companies on digital marketing since 1994 including Caterpillar, Nike, and 30 of the Fortune 500. Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Jon Miller (@jonmiller) – VP, Marketo Jon leads Marketo's product marketing, strategy, and content marketing initiatives. Michael has been working in leadership, marketing and sales roles for nearly 20 years serving a diverse group of industries.
The Appointment Setting: A thing or two about running a business from Boardwalk Empire No matter how history looks at mobsters, whether they are dismissed as murderous thugs or power-hungry businessmen, their influence on our culture – fictional or historical – is undeniable. That influence is depicted in HBO’s Boardwalk Empire, a series set in Atlantic City during the Prohibition era. The show’s lead character, Nucky Thompson, is a politician who was able to rise to prominence because of his sleek business dexterity and charm. Thompson is faced with organizational, legal and personal problems along with the ambition of staying afloat in his self-built underground economy. Business owners and marketers can gain valuable wisdom from the premise of Boardwalk Empire: Demand spawns business opportunities. With the entire country prohibited to manufacture and sell alcohols for more than a decade, the demand for such was almost inevitable. Value your connections. Don’t let your competition gain the upper hand. Watch your movements closely.
B2B Online Marketing: If your website flops, so will your business | Blog Marketing Appointment Setting Most of the time, this is one of the ways a prospect learns about our company: he searches for a topic on Google; he stumbles upon your blog post; takes a look at your profile; sees a link to your business website; goes to your website; checks your services and about page; finds a way to contact your company. And the rest is history. In that scenario, the action happens in your business website. Now re-imagine that, only this time with a horrible business website. The scene makes a completely different turn, and instead of getting a lead, you drove away a potential client. Nothing useful to take away You shouldn’t assume that your website visitor is already buying a product or service, because sometimes, they’re just there to look around. Even if a viewer didn’t end up being a customer, the consolation would be to at least give him something to think about. Outdated posts show how lazy you are It’s either you take down an old blog or revive it. Really boring imagery and design
Callbox Telemarketing Boosts Online Advertising The Client The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price. Situated in Chicago, Illinois, the Client offers their customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. They have served companies of different sizes from several industries. The Challenge The Client wanted to increase business leads through telemarketing their service offering as traffic to their website does not provide them a steady business flow. The Callbox Solution For this particular campaign, the Client sought Callbox’s help in researching companies and firms that are in need of and will benefit from their SEO service. Once determined to be a qualified sales lead, the prospect’s details were listed in Client’s personal PipelineCRM account. The Results
Telemarketing The success of a B2B telemarketing campaign relies on skillful communication. But one’s ability to generate as many B2B leads as possible is also vital. After all, without exhausting all means to come up with a solid and adequate calling list, the potential would not be maximized. Hence, marketers cannot afford to just depend on cold-calling to stumble upon qualified leads. Here are some of the ways where you can increase your inventory of good B2B leads: 1. Once you have identified the companies and contacts/titles you are looking to target, send your prospects an email filled with information that may be relevant to their company. 2. If this is relevant to your business and its offerings, a webinar or a web demo can be a great way to demonstrate the capabilities of your solution or services while getting a good insight on how it is perceived by your prospective market. 3. 4. 5. Alongside your sales lead generation campaign, the use of social media can be a powerful tool. Source
Business Week: 10 Marketing Rules from Super Bowl Ads Super Bowl season is once again sweeping the entire nation and even other regions of the world. Football fans put their game faces on, while marketers see this as a crucial opportunity to advertise their brands and take advantage of the global attention. Steve Mckee of Business Week shared a post on what marketers can learn from this event, especially in terms of branding focus, strategy and line of attack. From BusinessWeek.com: The concepts needed for a winning Super Bowl campaign are the same for any powerful, year-round marketing program, regardless of the size of your company or budget. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Services | Marketing Appointment Setting Our Services Lead Generation and Appointment Setting To ensure smooth and seamless transition of your campaign, we bring together a team of marketing professionals with years of combined experience in both local and international markets. Fill up your pipeline with qualified sales leads.Get quality face time with qualified decision makers.Focus your sales team’s effort on core tasks such as meeting prospects.Reduce cost on marketing.Increase your conversion rate.Boost your competitive edge. High quality appointments and better conversion rates occur only with effective lead generation and lead nurturing campaigns. We understand that sales time is precious, so we make sure that each business appointment we set is a qualified selling opportunity.
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox Other Industries Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through professional telemarketing, targeting their potential customers which might include logistics managers, freight forwarders, customs brokers, and project cargo service providers. Insurance We use non-scripted style telemarketing to market various types of insurance policies including Mortgage Guaranty, Life Insurance, Home Insurance, Healthcare Insurance, Auto Insurance, Loan Protection Insurance, Commercial Coverage, and Education Insurance. Research and Consulting Travel and Tourism Real Estate Management
Online Marketing Lead Generation and Appointment Setting So you have a website, what now? Your site is one among hundreds of millions out there – 644,275,754 active as of March 2012 according to Netcraft.com. I think it won’t be a stretch to say that you need to put in some more work to get that site noticed. You can drop all your other business functions for the next six months at least and focus on marketing your website or you can let us do it for you. We could do any or all of these: More and more people are getting wired on the Internet today whether they’re on a Mac or PC, tablets or smartphones. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we can help you with your online marketing campaign needs.
About | Marketing Appointment Setting Marketingappointmentsetting.com is a trusted provider of outsourced appointment setting services with over 9 years’ experience under its belt. With expertise spanning local and global markets, our services are being used by a broad customer base ranging from small startups to large multinational companies. What We Do Our core mission is to provide sales organizations with fast, reliable, and convenient way of generating new business to enable long-term sustainable growth. In essence, we serve as an extension of your marketing department. How We Do It We make appointment setting simple. Why choose us? 9 years’ experience in B2B appointment settingHigh-end technology and state-of-the-art infrastructureStrategic production and delivery locations around the worldHighly skilled workforce24/7 operationMulti-channel marketing approachCustomized appointment setting packages as per clients’ requirements
IT Lead Generation and Appointment Setting ITSalesLeads.Com (ITSL) provides a broad range of integrated IT lead generation and appointment setting services to drive revenue growth and sales opportunities for telemarketing-based IT companies. Our extensive experience in the IT industry enables us to effectively identify and segment the most productive markets for vendors of IT products and services. Our strength is in numbers and the quality of our leads. Our profound understanding of IT-specific demographic market characteristics allows us to ensure solid market coverage targeting only the right organizations and contacts. Our lead generation and appointment setting services are designed to shorten conversion cycles and cut down marketing costs by blending the strengths of simple, old-fashioned customer service values and the most current tools in contemporary telemarketing business. We connect and set appointments with the most influential CIOs, CTOs, IT Directors, and other top executives of companies across the globe.