The Effective Use of Content Marketing to Generate Demand B2B Lead Generation Services, Telemarketing | Callbox IT Sales Leads - Lead Generation, Appointment Setting, Telemarketing ITSalesLeads.Com (ITSL) is a privately-owned company established in 2004, specializing in appointment setting, lead generation, lead nurturing, and telemarketing business list building for IT products and services providers. Unlike other lead generation companies, our industry-focused and highly targeted market coverage ensure our clients access to top IT decision makers in the industry including IT Directors, Chief technology Officers, and Chief Information Officers, makingus the most efficient IT lead generation services provider in the world. Our telemarketing lead generation strategy is built on a time-tested business model which is clearly differentiated and economically attractive. Our customers get sales leads that are relevant to their marketing campaign and nothing else. ITSL callers and lead quality analysts are highly experienced senior-level telemarketing professionals with intensive understanding of IT business drivers, problems, and enterprise buying decisions. Read More >>
Seven Traits of an Efficient Content Marketing Strategist | Marketing Appointment Setting An effective lead generation campaign is always driven by the creation of engaging content. Content marketing works wonders, especially when your main goals involve the acquisition of high-quality leads and increased profitability. But in order to attain these, you would need to trust the right people. Indeed, many businesses overlook the fact that skills are highly important to gain tangible results, the most important thing being the campaign per se. So, when you hire a content strategist for your next campaign, consider the following traits: Resourceful and Creative. Knowledgeable in the Business Field. Digitally Savvy. Apt in Inbound Marketing Techniques. Analytical. Socially Astute. Management- Inclined. Finding the right person you could trust a successful content marketing campaign should not be that difficult at all, granted you know how to gauge people and their corresponding skills well. Source: 7 Skills To Look For When Hiring A Content Marketing Strategist
Callbox Telemarketing Boosts Online Advertising The Client The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price. Situated in Chicago, Illinois, the Client offers their customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. They have served companies of different sizes from several industries. The Challenge The Client wanted to increase business leads through telemarketing their service offering as traffic to their website does not provide them a steady business flow. The Callbox Solution For this particular campaign, the Client sought Callbox’s help in researching companies and firms that are in need of and will benefit from their SEO service. Once determined to be a qualified sales lead, the prospect’s details were listed in Client’s personal PipelineCRM account. The Results
Lackluster Email Marketing Campaign Get a boost now! Email marketing can be a pain in the butt when not enough planning and execution go into it. Considering it’s still the most popular and b2b lead generation marketing channel out there – and this is despite of the growing power of social media and content – there’s really no way that a lead generation company would downplay their email efforts. Not all campaigns soar high, though. Sometimes, no matter how hard you work on it, the campaign will always go through a relative slump that could hurt the chances of achieving your goals. B2B leads are a little tricky to understand, that’s why predicting their response behavior may vary through time. Here are some tips on how to drastically improve your email marketing campaign, which will also bear fruits for your other efforts such as telemarketing and appointment setting: 1. According to ReturnPath, the average user receives 416 commercial email a month. 2. Take a page from journalism and don’t “bury the lead.” 3. 4. 5. 6.
Callbox Set to Employ 1,000 New Hires in 2012 Los Angeles, CA –December 2011 – Callbox, the largest business-to-business lead generation company in the world, is set to hire an additional 1,000 people next year, according to the company’s 2012 action plan released today. All additional manpower will join the operation centers in the Philippines and Malaysia. As a major player in the global outsourcing industry, plans also include the acquisition or building of additional facilities to support its growing operations. The move to expand is an important strategic development for the company as its customer base continues to spread across North America, Europe, and the Asia-Pacific markets. Callbox will open its doors to software developers, web/graphic designers, SEO specialists, marketing, and sales specialists. Callbox is headquartered in Los Angeles, California with satellite offices in the UK, Australia, Singapore, Malaysia, and its operations center in the Philippines.
Five Reasons Why You Should Change Your Logo Never underestimate the power of company logos. This is basically the face that you are going to display to your business prospects. And since we are talking about faces, it had to be something good in the eyes of the audience. Now, if you have a company logo already, well and good, you have something to use for your marketing efforts. But, how sure are you that your logo is good enough? These are just some of the questions that you really need to answer, so here are some guidelines you should take note of: 1.It does not work well with modern media – while the designs of your logo may fit well with your company five or ten years ago, it is no assurance that this same logo will carry your business on in the next year or so. 2.It may not represent your business currently – over time, it is normal for a business to evolve, to adapt to the changes in the market. 4.It is not as appealing compared to your competitors – this is one very troublesome detail that you would want to avoid.
Services | Marketing Appointment Setting Our Services Lead Generation and Appointment Setting To ensure smooth and seamless transition of your campaign, we bring together a team of marketing professionals with years of combined experience in both local and international markets. Fill up your pipeline with qualified sales leads.Get quality face time with qualified decision makers.Focus your sales team’s effort on core tasks such as meeting prospects.Reduce cost on marketing.Increase your conversion rate.Boost your competitive edge. High quality appointments and better conversion rates occur only with effective lead generation and lead nurturing campaigns. We understand that sales time is precious, so we make sure that each business appointment we set is a qualified selling opportunity.
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox The Modern Sales and Marketing Professional- 4 Must-Dos Are you still living in the 20th century when it comes to communicating to potential customers? There has been a shift in the way sales and marketing professionals deal with their prospects, mainly in satisfying their informational and emotional needs. This is partly because business reps want to be unique in how they present themselves, but also this is because the needs of the audience have also changed. In light of this shift, it’s important to know how the business side would adjust to the new trend. Modernizing your approach to your target market ensures stability in the years to come. In a recent study featured in this post at Eloqua, the things that should be done in order for sales and marketing representatives to stand out from the rest are being summarized as follows: 1. 2. 3. 4. Read the full article at 4 Must Dos For Sales and Marketing Pros
Here are 15 LinkedIn Marketing Tips to get you by - Sales and Marketing Strategies - Quora LinkedIn has been a blessing for online marketers since its conception. Dubbed as the ‘Facebook for business people’, it has indeed provided marketers and entrepreneurs alike to foster relationships with key people in their niche, as well as to reach out to potential buyers in a legitimate, professional setting. Hello, blogosphere! | Rom Agustin | Outside the Box It’s my very first blog post and I think an introduction is in order. Allow me to share a brief dialogue that transpired during my interview for a very prominent online magazine (I’ll update this post once it gets published).\ It should provide insight – in addition to my About page – on who I am and how I’ve gotten this far. Update: You can now read the published Huffington Post article here. 1. I started out as an oil and gas engineer. After that I tried to engage in different business ventures – from ISP to consulting; Callbox is my fourth business. This year we celebrated our 10th anniversary and I can probably say that it’s the highlight of my career. 2. I was lucky enough to have gone through a very fruitful career path; I worked for big companies and I’ve earned enough experience to get out and build my own. 3. Somebody once told me not to focus too much on accumulating material things. Also, I was told that in life, especially career-wise, everything is a learning process. 4.
Callbox: From Ilonggo start-up to global player Callbox provides B2B multi-channel marketing services to Global 1000 companies from leading industries such as software, information technology, financial, medical, and business services from its offices in North America, Europe, Asia, and Australia and every major market worldwide ILOILO CITY, Philippines – Who would have thought that one of the world's largest and most recognized companies in the B2B (business to business) marketing industry traces its humble roots to Iloilo City? In recent years, the concept of BPOs (business process outsourcing) and call centers have often been linked to large multinational companies from abroad seeking affordable and able workers within the Philippines. Rom Agustin, the Filipino-American founder of Callbox Sales and Marketing Solutions. Callbox can trace its humble beginnings in 2004 when founders Rom Agustin and Glen Norris decided to take chances in Iloilo and started a call center business at an Internet cafe in La Paz district.