The Effective Use of Content Marketing to Generate Demand Lackluster Email Marketing Campaign Get a boost now! Email marketing can be a pain in the butt when not enough planning and execution go into it. Considering it’s still the most popular and b2b lead generation marketing channel out there – and this is despite of the growing power of social media and content – there’s really no way that a lead generation company would downplay their email efforts. Not all campaigns soar high, though. Sometimes, no matter how hard you work on it, the campaign will always go through a relative slump that could hurt the chances of achieving your goals. B2B leads are a little tricky to understand, that’s why predicting their response behavior may vary through time. Here are some tips on how to drastically improve your email marketing campaign, which will also bear fruits for your other efforts such as telemarketing and appointment setting: 1. According to ReturnPath, the average user receives 416 commercial email a month. 2. Take a page from journalism and don’t “bury the lead.” 3. 4. 5. 6.
The Modern Sales and Marketing Professional- 4 Must-Dos Are you still living in the 20th century when it comes to communicating to potential customers? There has been a shift in the way sales and marketing professionals deal with their prospects, mainly in satisfying their informational and emotional needs. This is partly because business reps want to be unique in how they present themselves, but also this is because the needs of the audience have also changed. In light of this shift, it’s important to know how the business side would adjust to the new trend. Modernizing your approach to your target market ensures stability in the years to come. In a recent study featured in this post at Eloqua, the things that should be done in order for sales and marketing representatives to stand out from the rest are being summarized as follows: 1. 2. 3. 4. Read the full article at 4 Must Dos For Sales and Marketing Pros
Tip for Marketers: How to start an SEO Strategy for Mobile If your lead generation and SEO efforts are still desktop-based, you’re way behind the signs of times. Mobile usage is slowly but surely claiming the throne from consumer PCs, and the evidences just keep getting bigger. People no longer have to boot their computers to do a query on Google; they can do that on their mobile devices. But tablets and smartphones are not limited to regular people – even business buyers are apparently part of the revolution. Hence, SEO has crawled into the realms of mobile. 1. Books are only so helpful for a field that’s evolving so rapidly, as they can become outdated quickly. Google’s Mobile Playbook, by Jason Spero, is one of the best, and it has recently been updated for 2014. 2. The first thing many people do when doing mobile SEO is choose a mobile site configuration (i.e. responsive vs. adaptive vs. dedicated mobile site), but they should be figuring out what their users want first. 3. 4. 5.
Why are Marketing Infographics cool? Of course by ‘cool’ we mean ‘intellectually enlightening’ and ‘visually fascinating’ at the same time. A few years ago, people would rely on infographics to gain insight on the most important information out there, not only in the realm of business but also in everyday life. Now, not only do people crave for information from infographics, they also seem to have become more enthusiastic about creating them. Naturally, for lead generation marketers, it’s a matter of building thought leadership status and generating traffic. But what exactly makes infographics so effective? Majority of people are visual learners It’s also the reason why Facebook posts with images are more likely to generate likes and responses. Infographics highlight the bottom line You don’t see a lot of text on infographics. People just love sharing infographics We rarely see lousy infographics. Your brand has infographics = your brand must be wise Face it: you also learn a lot by creating infographics
The Marketing Bull’s Eye I'm happy to see you around. You may want to subscribe to my blog. Thanks for visiting! The ways of marketing constantly change. The bull’s eye always changes because our interests change. The bull’s eye always moves around, and it always changes. It’s not uncommon for people to give up on marketing, especially when it is constantly changing, but if you hit the marketing bull’s eye once, and you keep on aiming for the bull’s eye, each bull’s eye will be easier to hit than the last. Brand And Marketing Trends For 2014 | Leads Gen... Business Week: 10 Marketing Rules from Super Bowl Ads Super Bowl season is once again sweeping the entire nation and even other regions of the world. Football fans put their game faces on, while marketers see this as a crucial opportunity to advertise their brands and take advantage of the global attention. Steve Mckee of Business Week shared a post on what marketers can learn from this event, especially in terms of branding focus, strategy and line of attack. From BusinessWeek.com: The concepts needed for a winning Super Bowl campaign are the same for any powerful, year-round marketing program, regardless of the size of your company or budget. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
How to Rule the World of Online Marketing – Beyoncé Style When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1. First, you need to connect with the right people and understand your audience. 2. 3. 4.
The Role of Color Psychology in Marketing In building a brand, the visual impact of a business logo or website design is as important as the value of the product or service being offered. And one important aspect of that imagery is the color. For some marketers, a color is just something that could be picked off the top of the head and doesn’t really signify something. But for those who really invest a lot of brainwork in their business image, colors are something that helps define a brand’s reputation. Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design, shared his thoughts on how colors can influence people to support (or not support) a brand: From brandongaille.com: How Do Colors Affect Us Mentally? Think about the psychological effects of colors before using them. Schemes, Contrasts, and Choosing Colors When designing a webpage, contrast is very important.
6 Tips for Making Your Customers Feel Awesome (and Why It Matters) This is a guest post by Alice Default, who’s is in charge of marketing at Front, with a sweet spot for content. She loves books, to-do lists and food (like a lot). Get in touch with her at @alice_default. A few weeks ago, when Lumio (one of Front’s very early adopters) learned that we were moving to the same city as them, they did something that we would have never expected: they invited us to dinner! We know that being in contact with clients is important, and we’ve done it all: product demos, sales calls, Skype feedback sessions, etc. Today, as marketing automation and pre-written conversations become more and more prevalent, caring for your customers and nurturing real relationships is crucial to growing a successful business. 1. Caring for your customers starts with awesome customer support — the numbers speak for themselves. But you can definitely go beyond support in order to make and keep your customers happy — you should always strive to do more when it comes to your customers.
The Brilliant Marketing of the Spurs' Becky Hammon Hire The defending NBA champions, the San Antonio Spurs, already stood in stark contrast to the rest of the league. They play "team" ball. They have an international squad of players who pass first and are generally heedless of their individual, statistical accomplishments. Now they've made another characteristically confident, groundbreaking decision. On Monday, the Spurs named Becky Hammon as an assistant coach, making her the first full-time female assistant coach in league history. As Ben Collins pointed out yesterday on Esquire.com, the Spurs' press release of the announcement does not once say "woman" or "female." Given how image-conscious and media-savvy pro sports teams are--especially if the story has a potentially trending gender-based headline--it's indeed remarkable that the Spurs' press release was so matter-of-fact in its absence of attention-seeking. The San Antonio Spurs today announced that Becky Hammon has been hired as an assistant coach.
B2B Lead Management Process: Why you need one Everyone who’s in the business of B2B lead generation knows how important it is to capture and nurture leads. The task does not conclude once the prospect agrees to disclose information, sign up for something or agrees to an appointment. Leads still need a working, effective management process. Do you have a standard process to manage your leads? If you answered ‘no’ to any of the questions above, you’ve got a problem with a lead management process. Gather valuable dataValidate and rank leads according to probability of successEstablish processes to nurture pre-sale leadsIdentify sales- ready leads One may find it surprising that most marketing teams have no lead management program in place. Also, without a lead management system what would take care of the prospects, they will probably end up buying from your competition. The objective of a lead management process is threefold. Belinda Summers works as a Business Development Consultant for CallboxInc.