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A thing or two about running a business from Boardwalk Empire

A thing or two about running a business from Boardwalk Empire
No matter how history looks at mobsters, whether they are dismissed as murderous thugs or power-hungry businessmen, their influence on our culture – fictional or historical – is undeniable. That influence is depicted in HBO’s Boardwalk Empire, a series set in Atlantic City during the Prohibition era. The show’s lead character, Nucky Thompson, is a politician who was able to rise to prominence because of his sleek business dexterity and charm. Thompson is faced with organizational, legal and personal problems along with the ambition of staying afloat in his self-built underground economy. Business owners and marketers can gain valuable wisdom from the premise of Boardwalk Empire: Demand spawns business opportunities. With the entire country prohibited to manufacture and sell alcohols for more than a decade, the demand for such was almost inevitable. Value your connections. Don’t let your competition gain the upper hand. Watch your movements closely.

Mind Blowing Predictions in Technology and Innovation It is so easy to get overwhelmed with technology these days. Smartphones, HD TVs, hybrid cars, and whatnot – these are just a few of the countless innovations not even science fiction could have predicted 20 years ago. Suddenly, you could carry around a thousand CDs worth of music in your pocket. Just recently Microsoft announced that it will abandon Windows XP for good. Technology evolves at an amazing speed – probably as fast as the human mind is able to conceive new ideas in pursuit of convenience. Steve Jobs, the brain behind the Apple brand which shook the world with its first iPod, once said: “The ones who are crazy enough to think that they can change the world, are the ones who do.” So, let’s raise our bottles to some of the craziest minds of our time with these exciting, and sometimes scary, technology predictions from the past few years, like this compilation from Ted.com

Blog Marketing Appointment Setting | Just another WordPress site At one point in most of people’s childhoods, a debate or two were sparked as to which superhero is better, Superman or Batman (except maybe the millennials, who grew up not knowing what comic books are and only knew superheroes via 3D movies). No definite answer exists, of course, because both arguments can become valid depending on how you look at it. It turns out, that mini-debate was a prelude to the adult world. It sorts of defines your character in life based on who you choose. And yes, even in the world of B2B content marketing and lead generation, it fits: Are you a Superman or a Batman type of blogger? Find out: Super-blogger, up, up and away Superman is the total embodiment of a superhero – super strength, x-ray and heat vision, and of course, the ability to fly. Do you blog that way? If you write your pieces of content like Superman does his superhero stuff, you’re probably maintaining a glossy, publicized blog image. The Dark Knight of blogosphere So which blogger are you?

Financial Services Lead Generation and Appointment Setting Callbox deploys innovative telemarketing lead generation and appointment setting campaigns to generate warm financial service leads that translate into real business. By experience, we understand consumer trends in the financial industry which enables us to target relevant prospects and turn them into buying customers. Our lead generation and appointment setting services are designed to support and enhance operations for modern financial services institutions including banks, mortgage companies, credit grantors, and diverse merchant accounts. We plan, build, and implement innovative and low-cost customer telemarketing lead generation solutions for the following services: Check Guarantee ServicesCost Management ConsultingDebt Collection ServicesExpense Reduction ConsultingInvoice DiscountingReal Estate Commission FactoringCorporate Cost ReductionRisk ManagementAccounting and Payroll ServicesTax Consulting and PreparationMerchant ServicesBilling and ConsultingInsurance Services

Business Week: 10 Marketing Rules from Super Bowl Ads Super Bowl season is once again sweeping the entire nation and even other regions of the world. Football fans put their game faces on, while marketers see this as a crucial opportunity to advertise their brands and take advantage of the global attention. Steve Mckee of Business Week shared a post on what marketers can learn from this event, especially in terms of branding focus, strategy and line of attack. From BusinessWeek.com: The concepts needed for a winning Super Bowl campaign are the same for any powerful, year-round marketing program, regardless of the size of your company or budget. By analyzing the winners and losers from among hundreds of contenders, I’ve identified 10 rules that make winning campaigns work. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Software Company Favors Callbox Sales Leads Over Own Contact List The Client The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics. A Microsoft’s Eastern Region Competency Awardee, the Client is an authorized reseller of Microsoft Dynamics AX “Axapta”, Microsoft Dynamics GP “Great Plains”, and dynamics CRM. The Challenge Before engaging Callbox, the Client had difficulty generating a sufficient number of leads for its inside sales team due to a saturated contact list, limited market area, and changing lead qualification requirements. With its priorities on selling, the Client needed a reliable lead generation partner to fill the gaps that were emerging in its sales pipeline with sales-ready leads, so that its inside sales team could focus on converting those leads into sales, instead of spending its limited time prospecting. The Callbox Solution The Results The Client has been renewing its contract with Callbox continually for more than five years.

Online Marketing Lead Generation and Appointment Setting So you have a website, what now? Your site is one among hundreds of millions out there – 644,275,754 active as of March 2012 according to Netcraft.com. I think it won’t be a stretch to say that you need to put in some more work to get that site noticed. You can drop all your other business functions for the next six months at least and focus on marketing your website or you can let us do it for you. We could do any or all of these: More and more people are getting wired on the Internet today whether they’re on a Mac or PC, tablets or smartphones. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we can help you with your online marketing campaign needs.

How to do SEO for your Business in 2014 When it comes to SEO, it is Google’s playground and their rules. All the marketers need to plan and implement their strategies keeping in mind the ongoing trends in SEO world. Google has been active in this arena bringing in changes more frequently than ever. Now with penguin, panda , hummingbird updates added to search algorithms , SEO in 2014 has become quite a challenging task. On the contrary , the need of effective online presence has become a requirement for growing as well as well-established businesses. With 2013 being quite an eventful year for Google in terms of updates and spam fighting strategies, it would be very interesting to see what kind of SEO would be effective in 2014. Best SEO practices for 2014 Content Marketing is bigger than ever : There is a reason so as to I am putting content marketing on top of this list. These were some of the important points to be kept in mind while doing the SEO of your business website in 2014.

Callbox the largest commercial cleaning prospector Los Angeles, CA – September 2008 – Establishing its place in the business process outsourcing industry, LA-based Callbox powers new sales for the world’s leading commercial cleaners. Callbox currently handles lead generation and appointment setting campaigns for 71 cleaning companies, including the top commercial cleaning franchises in the United States, such as Jan-Pro Cleaning Systems, ServiceMaster Clean, and Heits Building Services. Callbox’s team of highly skilled customer service representatives, guided by the individual requirements of each commercial cleaning service, generates interest in professional custodial services. Callbox representatives communicate with top level management and decision makers of various prospect industries and establishments, offering cleaning for commercial facilities of all sizes and types, including office complexes, commercial headquarters, financial institutions, industrial facilities, and medical enters.

B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox

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