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TED Talk Takeaways: 8 Ways to Hook Your Audience

TED Talk Takeaways: 8 Ways to Hook Your Audience
“You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.” This was the claim that video game designer Jane McGonigal presented to the crowd during her June 2012 TED talk. As the camera panned over the members of the audience, their faces showed universal skepticism: Was this lady serious? There was something else interesting about that crowd. Great hooks, like McGonigal’s provocative opening statement, get audiences on the edge of their seats and give them a sense of what’s coming. Consider the alternative: Have you ever witnessed a presentation where a colleague starts by saying something like, “OK, so we’re going to run through a few major takeaways from last quarter and hopefully be out of here within the hour?” Starting your presentation in an unorthodox way provides your audience with a much-needed breath of fresh air. 1. 2. 3. 4. 5. 6. 7. 8. Be logical about which hook you choose and, perhaps most importantly, be honest with yourself.

Family Dharma: Right Speech Reconsidered The Buddha was unequivocal about the importance of how we employ our human capacity for speech and verbal interaction. Right Speech, also called Wise Speech or Virtuous Speech, is speech that gives rise to peace and happiness in oneself and others. Right Speech is one of the Five Precepts for ethical conduct, along with protecting life and not killing, taking only what is freely offered and not stealing, using one’s sexual energy in ways that do not harm oneself or others, and refraining from the use of intoxicants to the point that they cloud the mind. The Buddha taught that ethical conduct is the foundation of meditation practice, and is also the ground upon which our life and our spiritual journey rest. The Buddha called these precepts for ethical conduct ”The Five Gifts,” because by undertaking these trainings we offer a supreme gift to other beings and to ourselves: the gift of freedom from fear, hostility, and oppression. The Buddha was precise in his description of Right Speech.

A Guide to Designing Cute Quote Graphics Have you been wanting to know how to create cool, cute and creative quotes but not quite sure how to do it? We have a little guide with some fun ideas to help. Whether it’s to welcome in a new season or just a motivational Monday mantra – we teach you how to combine fonts, image and filters to achieve the ultimate Canva quotes. 1 Seasonal Specials It’s hard to get tired of beautiful graphics featuring a palm tree paradise, liquid gold sunsets or snowy capped alpine vistas! Image: Choose your image wisely, and as usual – with context to the quote you have chosen. Filter: Make the features of your image shine by either using the season appropriate filter (like Summer), or adjust the saturation and x-process sliders advanced section to get the right seasonal effect. Font: Choose your fonts as lightly as your summer attire. Creative Key: Use a little blur and transparency to get an extra ethereal and sandy texture. 2 Messages of Motivation Filter: Remember to keep it vivid! 3 Light LOLs

Bursting Negative Bubbles: 7 Ways To Turn Bad Feedback Into Good Social Media “*YOUR NAME HERE* IS THE WORST IN THE WORLD!!!!!” Is what they have said about you. “WHY DO YOU EVEN BOTHER!!!!” Is how they have reacted to your product launch. Should you be scared? Before You Start… Hold on, don’t start penning a witty counter or grovelling apology until you’ve had a think about what sort of negative post it is. Done that? 1. We all mess up. 2. You know what’s useless? 3. This approach shows that you’re willing to go over the top to please your customers. 4. Are you finding that a problem or complaint is continually arising? Maybe a customer has publicly had a bad experience. 5. The customer is always right, unless they’re acting like a total moron in the eyes of the rest of your audience. In 2012, Bodyform received this complaint on their Facebook page. 6. Unlike responding with humour or other big public gestures, this one might not get you a major viral WIN. 7. You should now be an expert at deflecting sparks of negativity into thunderbolts of awesome goodness!

How to Become a Better Speaker: 7 Comedy Habits Here's an offer you can't refuse. This course is 70% off for the next month. Use 'ADDHUMORNOW' to access the deal! Learn 7 Comedy Habits to be a better public speaker, consistently funnier and help rid the world of boring presentations! This courses teachings, as referenced in Inc. here, outline easy to apply steps from the world of standup comedy to improve your presentation and public speaking skills, using one of the most powerful tools available to us: Laughter. What students are saying about it: “A little gem of actionable hints and tips” “Anyone who communicates with others - literally everyone - would benefit from this course to make his/her message more effective”. “Not only the course is very useful but it is hilarious! Top business speakers are using humor. They are developing laugh lines using the same process as comedians. You don't need to be a natural comedian to get laughs. Most presentations are really boring.

12 Most Powerful Ways To Build Instant Influence We’ve all heard, “It’s not what you know, it’s who you know.” But I disagree. Its not about who you know. It’s really about who knows you. Just because you’ve met someone, doesn’t mean they’ll help you get into the job you want, or refer you to the sale you need. It takes more than a decent handshake to build good rapport with someone. In order to get ahead, you need to build good relationships with people. All friendships start with someone liking you. 1. In psychology, it is a well known fact that you can’t give what you don’t have. 2. No one likes to be around someone who has a sour attitude. 3. We have definitely come a long way from judging a book by its cover in the past several years, but it is still important to present yourself well! 4. As soon as you meet someone, search for something you genuinely like about them. 5. Item #5 piggybacks slightly on #4. 6. Make your interaction completely and fully about your new friend. 7. 8. 9. 10. 11. 12. Peg Fitzpatrick12 Most T J McCoy

Visual Content Marketing Strategy eBook #CMWorld Échos, Système et Storytelling [Partie 1/3] L’action de raconter une histoire peut être étudiée comme un système. En effet, l’efficacité de la démarche dépend de la façon dont l’histoire est rapportée, mais pas uniquement. Des variables extérieures viennent peser dans une bonne narration. Dans cette série d’articles, nous présentons notamment 3 éléments, se renforçant les uns les autres. ► Comment amplifier la portée de son message ? Leçon Green #1 : Élargir le champs des possibles / Ne pas se limiter à ce qui existe Pour commencer, l’intervenant déplore le fait que certaines Green Startups parlent d’impacts et de conséquences dans le futur, mais ancrent dans le présent le speech autour de leur solution. Pour répondre à cette question, M. Echo #1 : Partager une vision Si l’évolution des technologies est un élément majeur à prendre en compte, ce n’est néanmoins pas le seul. Pour aider à bâtir une vision, de nombreuses méthodes peuvent être envisagées, telles que : – La prospective (4D) : « Il s’agit d’une projection dans le futur.

8 Vital Social Media Ingredients To Boost Your Content Marketing “Help me, help you.” A classic line from Jerry Maguire, and a concept that we’re going to look at today. Content Marketing and Social Media can be the perfect recipe for lead generation; blog posts, infographics, e-books, podcasts and videos can all get major traction on social media if shared wisely. 78% of CMOs believe custom content is the future of marketing, and this year marketing teams are looking to spend $135 Billion on digital collateral marketing. With good reason too, 60% of consumers feel more positive about a brand after consuming content from it. Know How To Post Flexibly Across Social Networks Social Media is already pretty precise at getting directly to who you want, resulting in highly effective leads if marketed to correctly. We spoke to Lee Odden, CEO of TopRank Online Marketing, about getting the right message onto the right channel: Lee Odden, CEO of TopRank Digital Marketing Posting the exact same promotion message across multiple channels is one of my pet peeves.

10 Free Twitter Tools To Keep You Swinging Through The Social Marketing Jungle What is Indiana Jones without his whip? A sweaty man with a hat who probably fell down a hole. We don’t need more of those, he probably wouldn’t be a great archaeologist either. We’ve searched high and low to find you free Twitter tools, or ones that have a free option, that can seriously streamline the time you spend on social media: 1. Twitter’s very own customizable platform that gives you an easy view of your notifications, messages, lists, hashtags and activity across multiple profiles. 2. The second screen experience is one of Twitter’s most exciting uses, turning a solitary activity into a global one and offering perfect marketing opportunities. 3. This handy tool skims through the Tweets of everyone you follow and shows you the most popular stories they’ve read. 4. The average American spends 3.2 hours a day on Social Media. 5. Buffer is a scheduling tool that has a ridiculously easy to use Tweet queue. 6. 7. 8. 9. 10. iTrended *Bonus* SocialBro Free In "Blog"

Échos, Système et Storytelling [Partie 2/3] L’action de raconter une histoire peut être étudiée comme un système. En effet, l’efficacité de la démarche dépend de la façon dont l’histoire est rapportée, mais pas uniquement. Des variables extérieures viennent peser dans une bonne narration. Dans cette série d’articles, nous présentons notamment 3 éléments, se renforçant les uns les autres. Ils font échos aux 3 leçons que Jonathan Koomey – doctorant, chercheur, entrepreneur, auteur – a livré aux « Green Start-ups » lors du Clean Tech Open SF, le 2 Avril 2014. Voici donc les conseils du Dr. ► Comment améliorer l’efficacité de son message ? Leçon Green #2 : Définir un positionnement clair / Ne pas essayer de résoudre tous les problèmes On attribue à Michael Porter, l’affirmation que pour réussir, une entreprise doit choisir une seule et unique stratégie marketing parmi 3. À l’image de de cette affirmation, Jonathan Koomey identifie 3 stratégies environnementales (diapositive 15). Écho #2 : Revendiquer une identité

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