B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox Search Marketing 2014: Comment Marketing rocks! Every New Year there will always be trends to watch for. Women will crave for a new haircut and men go loco for newly-released gadgets. Everyone loves fad, trendy, novelty but no matter how many adjectives you add into this sentence it just says one thing, we always love what’s new and we usually go along with where the crowd is. Even when it’s about Miley Cyrus ‘twerking’ dance move or her music video in her latest song ‘wrecking ball’, no matter how awkward they were, they’re still in. Same thing with the Search Marketing; some had applied trendy strategies that would make them look cool and best to fit the top of the SERP rankings and some had not followed and made their own track. With the consecutive release of Google algorithm updates, search engines were flooded with blogs telling tips and how to’s that would help recover the loss from the tragic changes that have marked an end of some website’s PR. Here are some tips on blog commenting that never lose the spotlight:
Marketing Appointment Setting | Just another WordPress site Why are Marketing Infographics cool? Of course by ‘cool’ we mean ‘intellectually enlightening’ and ‘visually fascinating’ at the same time. A few years ago, people would rely on infographics to gain insight on the most important information out there, not only in the realm of business but also in everyday life. Now, not only do people crave for information from infographics, they also seem to have become more enthusiastic about creating them. Naturally, for lead generation marketers, it’s a matter of building thought leadership status and generating traffic. But what exactly makes infographics so effective? Majority of people are visual learners It’s also the reason why Facebook posts with images are more likely to generate likes and responses. Infographics highlight the bottom line You don’t see a lot of text on infographics. People just love sharing infographics We rarely see lousy infographics. Your brand has infographics = your brand must be wise Face it: you also learn a lot by creating infographics
Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution The Client The Client is a well-known software manufacturer with 60 offices in 23 countries and a worldwide customer base of more than 100,000. Since its founding in 1987, it has developed, manufactured, and supported software products used by IT professionals for application management, database management, virtualization, cloud automation, and back-up and recovery solutions. In 2011, The Client was recognized as a leader in Gartner’s Magic Quadrant for Application Performance Monitoring. The Challenge The Client has an impressive line of software products and a proficient in-house team whose expertise is making sales presentations. The Client partnered with Callbox to set up an outbound telemarketing campaign with the following goals: To call potential customers from the Client’s database and invite prospects to sign-up for the Client’s seminars.To set and deliver B2B appointments with qualified sales leads to the Client for follow-up and close. The Callbox Solution The Results
Leads Generation Marketing Other Industries Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. Insurance We use non-scripted style telemarketing to market various types of insurance policies including Mortgage Guaranty, Life Insurance, Home Insurance, Healthcare Insurance, Auto Insurance, Loan Protection Insurance, Commercial Coverage, and Education Insurance. Research and Consulting Callbox provides marketing leverage to organizations offering research and consulting services including (but not limited to) industry and market analysis, client profiling, business due diligence, financial and forensic analysis, market strategy formulation, and best practice benchmarking. Travel and Tourism Real Estate Management
What Will SMBs Focus on in 2014? Greater Online Presence We’ve all heard about the brouhaha about how mobile usage will take over desktop particularly starting in 2014. That’s why businesses have started giving more focus on making their strategies compatible to mobile devices. But that’s only for huge businesses. Small and medium-sized businesses apparently are rather behind their larger counterparts when it comes to going mobile. In 2014, SMBs say they plan to focus on establishing more of their online presence, whether through blogging, social media marketing or any other web-based campaigns. So why aren’t they joining the mobile revolution? j2 Global’s research, as reported by eMarketer.com, indicated that a common increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. This goes to show that not all sectors of the business chain are able to go with the changing times.
Cold Calling With online marketing becoming one of the highly preferred methods for generating sales leads, B2B marketers ask: Is cold calling still an effective B2B lead generation strategy? Most business people hate telemarketing. You can’t blame them. For many years, this lead generation method has been synonymous with bad-mannered salespeople calling at the most inconvenient times of the day. However, many sales lead generation companies still use the telephone in generating new business — and for good reasons. The Good News Despite growing interest in online marketing, B2B marketers have not totally abandoned their telephones. Contact Us and find out how cold calling can pump more life into your lead generation and B2B appointment setting campaign.
The Role of Color Psychology in Marketing In building a brand, the visual impact of a business logo or website design is as important as the value of the product or service being offered. And one important aspect of that imagery is the color. For some marketers, a color is just something that could be picked off the top of the head and doesn’t really signify something. But for those who really invest a lot of brainwork in their business image, colors are something that helps define a brand’s reputation. Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design, shared his thoughts on how colors can influence people to support (or not support) a brand: From brandongaille.com: How Do Colors Affect Us Mentally? Think about the psychological effects of colors before using them. Schemes, Contrasts, and Choosing Colors When designing a webpage, contrast is very important.
Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm The Client The Client is the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand as well as the largest Oracle, PeopleSoft, JD Edwards and Microsoft SQL Server support organization in Australia and New Zealand. The Client is a specialized technology consulting organization focused on building and supporting long-term relationships with enterprise and government customers. The Client is an Oracle Certified Advantage Partner, the highest level of partnership with Oracle, only achieved by a few companies globally. The Challenges Increase sales and generate awareness about the benefits of the Client’s products and servicesPromote the Client’s event entitled “Oracle Leadership Forum”, gather attendees and confirm their attendance The Callbox Solution Callbox launched two campaigns – Lead Generation through Telemarketing, and a Call-to-Invite Campaign. The Results
Marketing Activities you should Outsource to Professionals | Business Marketing Singapore Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. An excerpt from a KissMetrics blog post enumerates 4 of these channels that marketers need to outsource: 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. 3. Long-form content has the capacity to serve as a flagship of your company. 4.