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Singapore’s Derek Low On Freedom And Creativity

Most of you must have already seen it on YouTube. The Berkeley college dorm which was completely automated by its owner, then college freshman Singaporean Derek Low. Aside from his amazing dorm room, he also constructed an improvised Spark gap tesla coil (“the thrill of making your very own Lightning!”), and other homemade science projects. On a recent interview on todayonline.com, Mr. Low stressed the need for teachers and professors to stop giving children step by step instructions on what to do. What does this have to do with sales and marketing? Your marketing people need space to be creative so that they can come up with effective business lead generation campaigns. Just like Mr.

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