Great Business Tip From Gene Simmons Of Kiss Forbes’ interview with rock legend Gene Simmons yields some great business tips especially for amateur business owners. In particular, Gene’s views about “the idea that one has to spend a lot of time on something is archaic” is a great topic for business owners who still have fears entrusting their business operations to other people. One great example is with business technology. You don’t have to be a technology expert to effectively run a business in Singapore. Whether you have advanced knowledge about software or are simply able to send an email and text, you can still effectively generate sales leads for your company. You have to learn to trust the people that you hire.
Tying BPO and Social Media Together In Singaporean Market For the longest time that social media has been emerging as the trendiest mean of communication, it has indeed proved its worth and effectiveness. From the variety of endless opportunities it offers and activities for both people looking for entertainment and business, social media has certainly evolved into a strategic mean of disseminating necessary information to the people around the world. It has also become a portal for creating business opportunities, brand visibility and networking, etc. We all know that Singapore has a high Internet penetration rate with social networking as the most popular online activity. The fact that social media is relatively inexpensive makes it the best place for Singapore’s BPO service providers to implement lead generation campaigns that are beneficial to both clients and consumers. Why?
Marketing Activities you should Outsource to Professionals Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. An excerpt from a KissMetrics blog post enumerates 4 of these channels that marketers need to outsource: 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. 3. Long-form content has the capacity to serve as a flagship of your company. 4.
5 Likely Reasons Why your Social Media Campaigns are Failing The best asset of social networks used for B2B lead generation is that added ability to interact with the target audience in a way that’s not too transactional. It’s like seeing businesses step down from their supposed pedestal and reaching out to the people. But that nature of interaction also has its downsides. Most marketers agree that there are really no definite measure of social media ROI, and that it is only a special channel through which prospects are easily contacted. Whichever approach your lead generation campaigns may take, it doesn’t take away the fact that the power social media offers is something that shouldn’t be wasted on poorly executed strategies. As per SocialMediaToday.com, these are some of the common reasons why social media campaigns backslide: 1. 2. 3. 4. 5. Source: 7 Reasons You’re Not Generating Leads From Social Media
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox Why CRM Solutions in the Healthcare Industry are Heaven-sent A decade ago, when healthcare providers and hospitals needed to cut down on their expenses, the marketing budget would always be one the first ones to go. Why? Back then, there was no urgent need for them to employ professional marketers to help increase marketability and profit. But those days are over. The role of CRM A Customer Relationship Management (CRM) solution is basically a tool for organizing business operations and creating a fluid, synchronized system for analyzing, sharing, and consolidating data. In the context of healthcare industries, CRM solutions can help in evaluating one’s pool of information to identify the potential marketing opportunities, particularly in zeroing-in on target markets and how they would go about sending their marketing message. The target market can be in the form of patients, non-patient consumers, referring physicians (owned and non-owned), and non-referring physicians. Benefits of CRM for healthcare providers Sources: CRM for Healthcare Presentation
Mind Blowing Predictions in Technology and Innovation It is so easy to get overwhelmed with technology these days. Smartphones, HD TVs, hybrid cars, and whatnot – these are just a few of the countless innovations not even science fiction could have predicted 20 years ago. Suddenly, you could carry around a thousand CDs worth of music in your pocket. New software applications come and go faster than many of us can even notice. Just recently Microsoft announced that it will abandon Windows XP for good. Well, it took the software giant over a decade before deciding it was time to get rid of its ancient OS after releasing several replacement versions: Windows Vista, Windows 7, Windows 8, and the recently launched Windows 8.1. Technology evolves at an amazing speed – probably as fast as the human mind is able to conceive new ideas in pursuit of convenience.
On B2B Lead Generation and the Value of Prospect Incentives No matter what strategy each business employs for their B2B lead generation campaign, one ultimate goal stands out: getting prospect information for them to become leads. Whether it’s through subscriptions forms, call to actions or downloads, marketers would use every tactic to achieve this goal. But prospects don’t just give out information – you have to persuade them to. It could be in the form of a very compelling content piece or an awesome freebie. This is the value of incentive. The following 3 questions, shared by Eric Coffman, Research Analyst and contributor at MarketingSherpa.com, examine the significance of offering these incentives to prospects for B2B lead generation purposes: Do your incentives provide tangible value to your visitors? Incentives come in many forms and differing levels of value. There are two important things to consider when thinking about incentives: cost and relevance. Will visitors to this landing page find the incentive relevant?
Leads and Appointments | B2B Sales Leads , B2B Appointments, Business Sales Leads Marketing Appointment Setting | Just another WordPress site 5 Common Google AdWords Mistakes to Avoid This 2014 Nobody wants to mess up an AdWords campaign because of one obvious reason: it involves investing a considerable amount of money. It can be very costly when not done correctly, and there’s no point in continuing if the ROI is dreadful. But online marketing is not as complicated as one thinks. All you need to do is know those things that can pull your efforts down. A well-managed campaign entails a good understanding of how AdWords works and how to take advantage of its features. There are 10 common mistakes marketers commit when doing an AdWords campaign, according to Leon Krishnayana, founder and CEO at iSpionage.com, in his blog post in KissMetrics.com. Mistake #1: Not Grouping Keywords Correctly Not using ad groups is one of the biggest mistakes people make. Mistake #2: Not Using the Right Keyword Matches AdWords allows you to add keywords as a broad match, phrase match, or exact match. A phrase match keyword needs to show up in the search as a complete phrase in the order you enter it.
Rock Solid Leads for AU and NZ’s Top Technology Consulting Firm The Client The Client is the largest independent Oracle, PeopleSoft and JD Edwards consulting organization in Australia and New Zealand as well as the largest Oracle, PeopleSoft, JD Edwards and Microsoft SQL Server support organization in Australia and New Zealand. The Client is a specialized technology consulting organization focused on building and supporting long-term relationships with enterprise and government customers. The Client is an Oracle Certified Advantage Partner, the highest level of partnership with Oracle, only achieved by a few companies globally. The Challenges Increase sales and generate awareness about the benefits of the Client’s products and servicesPromote the Client’s event entitled “Oracle Leadership Forum”, gather attendees and confirm their attendance The Callbox Solution Callbox launched two campaigns – Lead Generation through Telemarketing, and a Call-to-Invite Campaign. The Results