Case Study: IT Consulting Expert Reclaimed Prized Customer Conversations The Client Industry: Ecommerce Consulting Location: Dover, PA Headquarters: Dover, PA The Client is a seasoned technology services provider and prides itself with a 17-year experience in e-retail services and 16 years of providing non-stop technology consulting solutions. The extensive technology background of their consultants in customizing top solutions for their clients needs enables them to widely cater to different industry types and sizes. Campaign Type: Appointment Setting Campaign Target Criteria Location: USA Industry: Retail, Manufacturing Decision Makers: E- Commerce/Marketing/Advertising Director The Challenge The extensive solutions they provide have brought in long-term clients and have resulted to high ROI for the business. The Client’s email marketing strategy that sends out catalogs to prospects via regular email accounts have become less effective, for reasons the Client was not certain of. The Callbox Solution Email Marketing Call to Follow Up Solid Appointments The Results
In Case You Missed It: Google Chairman Says “Mobile Has Won” Google Executive Chairman Eric Schmidt was recently asked for his predictions for 2014 in an interview with Bloomberg. As the leader of most influential web giant, he surely has the credible foresight, and one of those declarations is that “Mobile has won”. What does that mean? Well, it only adds to the validity of the claim that mobile purchase and usage has already surpassed that of consumer personal computers. Take note: Schmidt said mobile “has” won – it denotes an event in the past. He was making a prediction on the business aspect. According to MarketingLand.com: “This 2014, we’ll probably see US smartphone penetration hit 75 percent (from 65 percent today). “That doesn’t mean all smartphone-consumer behavior will be uniform but it does mean that for a significant percentage of smartphone (and tablet owners) these devices will be primary and the PC secondary”. Mobile lead generation Lead generation and social media on mobile
9 Ways to make your Business Website more Lead - Friendly Creating a website is like designing a book cover; you need to capture attention by imagery and thought-provoking titles, but it should not stop there – it should also be attractive enough to make them buy the book and read its contents. It’s a balance between aesthetic and substance satisfaction. These are the essential elements in making your site an effective lead generation tool: Your website reflects your business and you as well so to attract prospects just like how HP novels dominated the bookshelves all over the world, we have to make sure that it’s story and elements will make your website stand out from the others.
Enlighten, Edify, Educate: The Best B2B Marketi... Do you notice how some B2B companies still employ traditional B2C-oriented marketing strategies in reaching out to their target audience? In spite of today’s apparent thirst for information – especially for business prospects – it’s rather surprising to think that these marketers still stick with a persistently aggressive marketing voice that says: “Sell, sell, sell.”Not only does this marketing message annoy people, it also gives off an impression that would not be favorable to a business both in the short and long terms. That is not thetrue essence of lead generation. A business is not supposed to force a product/service down a potential customer’s throat. Now if businesses could provide that convenience upfront so people won’t have to consult Google for more information, attracting leads would be much easier. Enlighten – Most of the time, prospects lurk around the internet because they want to discover new things regarding their business.
Lead Generation for Research and Consulting Companies - Research and Consulting Leads Research and Consulting Callbox provides marketing leverage to organizations offering research and consulting services including (but not limited to): Industry and market analysisClient profilingBusiness due diligenceFinancial and forensic analysisMarket strategy formulationBest practice benchmarking. We initiate smart b2b lead generation campaigns to generate research and consulting leads from the financial, healthcare, telecommunications, software, hardware, biotechnology, and other industries from both government and private sectors. Dial 888.810.7464 to speak with a Callbox Marketing Consultant. You can also email us or set a phone appointment – just fill in the short form below and click Schedule Callback (we promise it’s short, 2 minutes, tops) and we’ll call you.
B2B Sales Leads Business to business companies rely heavily on the amount of b2b sales leads that their marketers generate for revenue. Generating sales leads is the first step in the sales process and is usually done through a variety of ways, such as cold calling, Internet marketing, direct marketing, or advertising. Business sales leads are essential to b2b companies because they are what convert into sales. Here at Callbox, we help boost the productivity of your sales and marketing department by assuming responsibility of your b2b sales leads generation and appointment setting. We have been helping a wide range of industries with our sales lead generation and appointment setting services for years. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Marketing Activities you should Outsource to Professionals | Business Marketing Singapore Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. It’s better to hire out quality pieces, even simple ones, than to create your own lacking pieces of media. 3. Long-form content has the capacity to serve as a flagship of your company.
ROI Missing From Your Marketing Campaigns? 4 Likely Reasons Even when we’ve tried every tactic of cultivation and nurturing in the book, some trees just won’t bear fruits. It happens, and all one could do is go back to its roots – no pun intended. Similarly, business marketers should be open to the possibility of not being able to get something out of their marketing efforts. Lead generation is a complex undertaking, and there could be several factors that could affect its outcome. Possible cause #1: Your campaign lacks integration Integration in this sense could mean two things: One, there must be a common vision for all components of the marketing campaign, whether it’s telemarketing, social media, content via websites and blogs, or email. Two, it could also mean an integration between all the personnel involved in the campaign. Possible cause #2: Your campaign lacks consistency in execution It’s easy to get excited with sudden bursts of success, especially if one brings in a considerable amount of profit for the business.
Callbox Delivers its 500,000th Sales Appointment - Callboxinc.com - B2B Lead Generation Company Los Angeles, CA – May 7, 2010 – Today, one call agent concluded a successful phone conversation with an office manager in downtown Los Angeles, a call placed on behalf of the sales team of a leading US-based commercial cleaning company. To the agent, it was just one of the many great calls he has made for the day. To Callbox, it’s a major achievement as it marked the 500,000th sales appointment set by Callbox Sales and Marketing Solutions since its inception six years ago. “Our Commercial Services department is absolutely on rails. They made 106 appointments this first week of May and the 106th appointment was the very one that milestoned our 500,000th appointment ever. It only goes to show how effective and experienced we are at B2B appointment setting. Based on closely-tracked campaign data and client feedback, those 500,000 appointments created roughly $100M in sales for Callbox clients.
Callbox Expands its Asia-Pacific Market Ultimo, Australia – June 2010 – Callbox Sales and Marketing Solutions, the world’s largest B2B lead generation company, announces the expansion of its Asia-Pacific (APAC) business operations to include the IT and Software Sales-and-Marketing Group. From its Asia-Pacific business hub, the company has built-out presence in the high-growth countries of the region including Australia, New Zealand, Singapore, Malaysia, and Hong Kong. It currently provides sales and marketing services to over 200 small to enterprise clients in the areas of IT, Software, Financial, and Commercial Services, and other competitive markets. For the last 3 years, Callbox has been extending its reach and aggressively expanding its current staff, to serve the sales and marketing operations of its clients across the Asia-Pacific region. These successes paved the way for the creation of a dedicated business department, the Asia-Pacific IT and Software Support Group.