Enlighten, Edify, Educate: The Best B2B Marketi... Do you notice how some B2B companies still employ traditional B2C-oriented marketing strategies in reaching out to their target audience? In spite of today’s apparent thirst for information – especially for business prospects – it’s rather surprising to think that these marketers still stick with a persistently aggressive marketing voice that says: “Sell, sell, sell.”Not only does this marketing message annoy people, it also gives off an impression that would not be favorable to a business both in the short and long terms. A business is not supposed to force a product/service down a potential customer’s throat. Now if businesses could provide that convenience upfront so people won’t have to consult Google for more information, attracting leads would be much easier. Enlighten – Most of the time, prospects lurk around the internet because they want to discover new things regarding their business.
9 Ways to make your Business Website more Lead - Friendly Creating a website is like designing a book cover; you need to capture attention by imagery and thought-provoking titles, but it should not stop there – it should also be attractive enough to make them buy the book and read its contents. It’s a balance between aesthetic and substance satisfaction. These are the essential elements in making your site an effective lead generation tool: Your website reflects your business and you as well so to attract prospects just like how HP novels dominated the bookshelves all over the world, we have to make sure that it’s story and elements will make your website stand out from the others.
ROI Missing From Your Marketing Campaigns? 4 Likely Reasons Even when we’ve tried every tactic of cultivation and nurturing in the book, some trees just won’t bear fruits. It happens, and all one could do is go back to its roots – no pun intended. Similarly, business marketers should be open to the possibility of not being able to get something out of their marketing efforts. Possible cause #1: Your campaign lacks integration Integration in this sense could mean two things: One, there must be a common vision for all components of the marketing campaign, whether it’s telemarketing, social media, content via websites and blogs, or email. Two, it could also mean an integration between all the personnel involved in the campaign. Possible cause #2: Your campaign lacks consistency in execution It’s easy to get excited with sudden bursts of success, especially if one brings in a considerable amount of profit for the business. Possible cause #3: Your campaign has a lot of distractions Possible cause #4: Your campaign lacks the unique element
B2B Lead Generation Services, Telemarketing | Callbox Best Practices Pipeline Login You are here: Home » Resources » Best Practices Best Practices Resources Download the guide: “13 Essentials for a Successful Multi-Touch Multi-Channel Marketing Campaign” Comments are closed. Online Marketing Lead Generation and Appointment Setting So you have a website, what now? Your site is one among hundreds of millions out there – 644,275,754 active as of March 2012 according to Netcraft.com. I think it won’t be a stretch to say that you need to put in some more work to get that site noticed. You can drop all your other business functions for the next six months at least and focus on marketing your website or you can let us do it for you. We could do any or all of these: More and more people are getting wired on the Internet today whether they’re on a Mac or PC, tablets or smartphones. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we can help you with your online marketing campaign needs.
B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox Taking social media to the next level – 5 ways to enhance the ways your delegates use these platforms We have entered an age where social media and events go hand-in-hand. At your event, most, if not all of your delegates will now be carrying some kind of device with them that will enable them to access social media. Whether that is a smartphone, a tablet or a laptop, many of these people will be using social media to talk about your event. Alone, tweets, status updates and check-ins aren’t enough. By developing an official #hashtag Incredibly simple but also incredibly effective, developing an official #hashtag will mean all mentions of your event are easy to find and are categorised together. A combination of words put together in one term with a # symbol at the start, social media users use hashtags to quickly and easily find specific content. When coming up with your hashtag, ensure it is something that is easy to remember and relevant. Once you have decided on an appropriate hashtag that is easy to remember, advertise it everywhere and encourage event attendees to utilise it.
Australian Software Vendor Taps Callbox to Fast-track Sales in Asia-Pacific The Client The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. Its clients include Ingram Micro, The University of Sydney, Accenture, CitiStreet, and Acumen Alliance. The Challenge The Client has excellent brand recognition in Australia and its products have strong market potential. To boost its capability to compete squarely in the international market, the Client looked for an appointment setting company to carry out its objectives methodically: To educate prospects on the benefits of practice management softwareTo schedule product demos with interested prospects This campaign required technically sound telemarketers with firsthand experience in selling software systems. The Callbox Solution Following a campaign brief, Callbox set up an outbound telemarketing team. The Results Out of 88,000 calls, 17% resulted in positive contacts.
Healthcare Lead Generation and Appointment Setting Callbox designs and implements a solid healthcare lead generation platform to produce warm sales leads for healthcare products and services. We deploy professional telemarketers with extensive experience in appointment setting and lead generation for the healthcare industry to segment profitable markets, generate warm healthcare leads, and set appointments with qualified targets. We market to the healthcare industry targeting managers, directors, and other decision makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers. We customize and fine tune our lead generation and appointment setting strategies to match your goals, campaign preferences, and concurrent market trends. Use our expertise to enhance your brand and ensure wide exposure for your healthcare products and services including: Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.