background preloader

Top Reasons Why B2B Telemarketing Strategies Fail

Top Reasons Why B2B Telemarketing Strategies Fail
As long as there are phone lines across giant buildings and stretching underground beneath our feet, and as long as there are cell towers, satellites and fiber optic cables connecting us to the web, people will always be making and taking calls. Even in the near future, when all of the business people in the world are those who grew up in the digital age, they would still need to talk to people from remote distances. In short, telemarketing will never die. It’s a traditional yet highly effective B2B lead generation channel. Telemarketing and appointment setting bridge marketers and potential clients in a way that no other medium can. Nothing beats phone calls. But why do some telemarketing campaigns fail? Lack of segmentation Savvy online marketers know how important segmentation can be, but it’s just as important — if not more important — to outbound telemarketing campaigns. Failing to collect data Staffing Poorly-defined goals and expectations Timing

http://singapore-b2b-marketing.com/top-reasons-why-b2b-telemarketing-strategies-fail/

Related:  Call to InviteSEO and TelemarketingTelemarketing Singaporelorieng22015Telemarketing

Spend Less, Gain More with your Event Marketing Campaign If there’s anything that intimidates a B2B leader more than poor sales close data, it’s holding a company event. It entails the most costs. It involves the most exertion of resources. And, ironically, it is a very crucial component of company growth. The Many Pleasant Responses in Calling Irate Prospects in Singapore When you’re in the business that requires you to make sales pitches at people, or at least, get them ready to buy from a company (your client), you need to be ready for some ridiculous reactions. Why? Because we’re talking about using people’s time for something that they have yet to benefit from. Besides, nobody owes you anything, so don’t expect anyone to say “Yes” just because you want them to. Simply put, people are entitled to react negatively. While the worst case scenario would be your prospect getting all ballistic, there are cases that are not so bad.

Lead Generation in Singapore: How Database Integration can Keep you in Profit Photo Credit: Tom Raftery It’s a data-driven world out there and B2B enterprises need to drift with the times. In the face of unpredictable market forces, it is important now for these companies to harness new technologies that can provide wide-ranging benefits to their lead generation and appointment setting campaigns. As a way to effectively reach out to multiple audience touch points, database integration is becoming an important strategic answer to business needs in vibrant economies like Singapore. Despite negative outlooks this year, the country continues to receive international capital. In recent developments, Britain-based business intelligence firm B2B International has expanded its reach in the Lion City.

3 Sales Tips to Get your Reps Reach for the Numbers QuotaFactory recently published an article about the best ways to improve the performance of sales reps, which is something many B2B companies currently underscore. Applying the proper sales techniques determines the success not only of individual callers, but the whole company as well. And we’re sure that these techniques can provide a good starting point for the two parties to reach those numbers before the year ends.

The 4 Things that make up a First-Rate B2B Telemarketer We’ve heard people say that a telemarketing call’s success is 50% chance (i.e. the prospect’s level of need, his availability, his temperament during the call, etc) and 50% skill (telemarketer’s aptitude in appointment setting). That is actually not true. While there are indeed some aspects that are beyond control, a telemarketer’s skill definitely constitutes more than just 50% of the process. Why? Because even in unfavorable circumstances, a good telemarketer can turn things around. The 'PERFECT' Time to Call a Prospect in Singapore Topics have been discussed and debated in many telemarketing books and blogs about this, but according to massimo-group.com, the best days and time to call are during Wednesdays & Thursdays, 6:45 – 9:00am and 4 – 6pm – the perfect timings to get hold of prospects as these are non-hectic hours during weekdays. However, prospecting strategies like reaching the target decision makers at the most perfect time, has greatly evolved with processes and technology development. The evolution of marketing automation in particular, where a prospect’s action and intent to communicate can be tracked through the integrated power of nurturing tools and the crm, has made the call activity multi-functional, and the telemarketer more productive, taking both into a new perspective: Call the prospect at the time he is most convenient to talk. As mentioned earlier, automation tools can track actions like visiting a website or clicking a contact me form in an email, so strike the iron while it’s hot:

How to Develop a Fully-Functioning Content Marketing StrategyB2B Lead Generation Company in Malaysia A marketing team hires a good writer, puts up a blog, produces a constant flow of relevant articles, and proliferates the content throughout a web of subsites and social media networks. Sounds like a good strategy, right? The thing is, a B2B lead generation campaign that relies on content marketing is not as easy as it sounds. You have to have a system that works. Meaning, it has to have a clearly defined set of goals and a definite measure of success.

It's NOT the End of The World: Nor 'Telemarketing' in Singapore! I came across a Yahoo article headlined:“ Cassette Tapes Make Comeback After Big Stars Release Albums On Old Format”… were these ever been extinct? 10 years ago, Telemarketing was said to become extinct. But what went wrong? Telemarketing is still one of the most pursued and executed B2B prospecting strategies most specially by giant industries like IT and Software. Entrepreneur magazine’s article in 2007 titled “10 Businesses Facing Extinction in 10 Years” talked about the industries that were likely to get extinct 10 years after.

Related: