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Groupthink - The New Yorker

Groupthink - The New Yorker
In the late nineteen-forties, Alex Osborn, a partner in the advertising agency B.B.D.O., decided to write a book in which he shared his creative secrets. At the time, B.B.D.O. was widely regarded as the most innovative firm on Madison Avenue. Born in 1888, Osborn had spent much of his career in Buffalo, where he started out working in newspapers, and his life at B.B.D.O. began when he teamed up with another young adman he’d met volunteering for the United War Work Campaign. By the forties, he was one of the industry’s grand old men, ready to pass on the lessons he’d learned. His book “Your Creative Power” was published in 1948. An amalgam of pop science and business anecdote, it became a surprise best-seller. “Your Creative Power” was filled with tricks and strategies, such as always carrying a notebook, to be ready when inspiration struck. The book outlined the essential rules of a successful brainstorming session. The results were telling.

http://www.newyorker.com/magazine/2012/01/30/groupthink

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The Marshall Memo Admin - Issues 1. Grant Wiggins quotes 2. The limits and value of cooperative learning 3. Doing co-teaching right Brainstorming Does Not Work — Galleys Brainstorming was invented by advertising executive Alex Osborn in 1939 and first published in 1942 in his book How to Think Up. This is a typical description, from James Manktelow, founder and CEO of MindTools, a company that promotes brainstorming as a way to “develop creative solutions to business problems”: Brainstorming is often used in a business setting to encourage teams to come up with original ideas. It’s a freewheeling meeting format, in which the leader sets out the problem that needs to be solved. Participants then suggest ideas for solving the problem, and build on ideas suggested by others.

SEO Keyword Graph Visualization Use this free Java application to explore the connections between related websites. Try it now! Enter keywords or a URL, and click 'Graph it!' See Getting Started below for more details. Qualities of a Good Trainer Adult learning has a much greater chance of success when the trainer or teacher is competent. An instructor that strives for excellence will demonstrate each of the following qualities of a good trainer. Exudes Patience A good trainer needs to have incredible patience. Often learners are frustrated when introduced to new concepts and they need the trainer or teacher to re-frame the information in a way that will encourage them to see beyond a block in learning. Explains Concepts Simply

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